Marton Lennert Email & Phone Number

Budapest, Hu

Dublin, County Dublin, Ireland

Direct report to the CBU Director. Owned and drove the TV business & managed partner eco system. Led content strategy and commercial negotiations, owned content budget. Renegotiated all linear contracts and agreed with all major streaming partners. Led TV platform development and turned the TV business to growth. Responsible for device strategy, vendor negotiations and device budget as market leader. Led forward and reverse logistics operation, governed best in class device operational processes to ensure the rigorous and cost-effective SLA based partner management of the device lifecycle and supply chain management. Responsible for driving and leading the end-to-end mobile & fixed devices, SIMs and accessories business.

Budapest

Reporting to the CBU Director, responsible for all consumer products used by 2.3m mobile and 0.8m fixed customers, generating €550m yearly turnover. Owned product roadmap and CAPEX allocation, drove innovation via product development. Managed product simplification and customer migration. Led content strategy and commercial negotiations, owned content budget. P&L responsibility of all non-connectivity products, drove high single-digit yearly growth of device insurance revenue. Tribe Lead in an agile organization.

Budapest

Direct report to the CBU Director. Led major transformation programs to make VFHU an integrated telco by launching consumer fixed services both organically and via acquisition. P&L responsibility of the fixed business. Drove fixed marketing strategy, GTM and secured service capabilities. Responsible for the commercial due diligence for UPC HU (800k subs) and led the commercial stream during integration planning. Built up a team of four departments by hiring external fixed experts and helped mobile colleagues to develop new competencies.

Budapest, Hungary

Reporting to the Group CFO, successfully communicated the Group’s revenue&EBITDA turnaround story (€1.5bn revenue, €460m EBITDA) to the capital markets and the return to dividend payout on 140 investor meetings per year. Led CEO/CFO Q&A with all major analysts following the quarterly announcements. 2 European award nominations voted by analysts & investors as best IR team in sector and best in CEE, 2015.Business concept leader of launching Flip, the no-frills 2nd brand of Telekom HU in an agile, submarine project. Responsible for product and marketing strategy incl. GTM and pricing.

Translated “Telekom 2017” strategy into financial initiatives which served as the base of stopping the declining financial performance. Led major corporate projects (network, product and platform develop-ments) across the Group. Appointed to Managing Director of Com.Unique as a newly acquired CableCo.

Budapest

Led the financial planning of MT Group via owning Market Model process (Telco&IT market modeling of major players, 5yr forecast of customer number, revenue and margin) involving 100+ experts across Group, which played a major role in developing the Group’s turnaround strategy (“Telekom 2017”). Responsible for business strategy alignment between organizational units within the Group.

Budapest

Marketing Strategy development

Budapest

Budapest

Budapest

Budapest

Master'S Degree, Management And Organization, Strategic Management

Master Of Business Administration (Mba)

Compact Professional Program (Mini-Mba), Strategy

Special program for Deutsche Telekom strategy experts