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+ Provide go-to-market product and marketing best practices+ Develop marketing and sales collateral+ Shape target audience segments, buyer personas, and buying journey+ Create sales enablement resources and buyers' journeys+ Launch new products and services+ Create competitive intelligence, briefs, and sales battlecards+ Implement win/loss and customer churn analysis programs+ Create digital marketing and social media campaigns+ Design and develop web copy and complete websites

*Reduction in force impacting 15% of the business RESULTS+ Certified 100% of sales teams on communicating the company and platform value+ Doubled conversions by implementing new messaging and CTAs into the full marketing stackRESPONSIBILITIES+ Sharpened strategy, targets, messaging, and sales tools for the most compelling opportunities+ Defined the ideal market opportunities for the business+ Executed go-to-market plans across web, sales, and demand generation+ Developed how salespeople pitch company and platform value+ Shaped new C-level buyer personas for IT, security, operations, and HR personas+ Supported the Value Selling Framework

RESULTS+ Increased competitive win rates by 300% against top 2 competitors+ Increased ARR by 15% with new pricing, tiered packaging, positioning, and GTM programs + Increased customer engagement by 75% with direct communications, in-app guides, and community eventsRESPONSIBILITIES+ Implemented new go-to-market and internal readiness programs across the company+ Built out a team of product marketers and competitive intel analysts+ Established the PMM discipline and framework + Organized executive keynote addresses for customer events

RESULTS+ Increased qualified leads by 250% with integrated SEO, web, social media, events, and content syndication+ Increased middle-of-funnel engagement by 350% with demos, webinar series, success stories, and libraryRESPONSIBILITIES+ Established the entire marketing strategy, implemented automation, and tracked ROI+ Drove awareness and demand across all channels including web, social media, SEM, direct mail, syndication + Implemented marketing automation systems and processes (Hubspot & MailChimp)+ Developed content strategy and the collateral for top, middle, and bottom funnel + Created pricing, packaging, product positioning, and sales enablement strategies

RESULTS+ Increased our event leads by 175% with a compelling CTA, product demo, collateral, and presentation+ Increased sales performance by 150% with a strong value story, case studies, playbook, and other sales toolsRESPONSIBILITIES+ Launched the company into 2 new segments with a new strategy, refined GTM, and thought leadership+ Drove messaging across all channels, aligning website, lead gen, and sales tools to the target personas+ Orchestrated go-to-market strategies for large-scale product launches and existing offerings+ Installed processes that ensured company readiness, product launch success, and GTM effectiveness+ Shared market and competitive insights throughout the company to raise awareness+ Infused target audience, buyer/user personas into website, demand gen activities and other collateral+ Instilled data as the driving force behind our direction and decisions+ Supported the sales process and sales portal with collateral mapped to the buyer's journey+ Published thought leadership content to influence market perceptions and to drive product offerings+ Wrote copy for email marketing campaigns+ Built a team of exceptional storytellers with a career path in product marketing+ Established a repeatable model for product marketing success

RESULTS+ Helped double revenue every year+ Initially launched the company and then relaunched it into 3 new market segmentsRESPONSIBILITIES+ Developed campaign resources such as digital ad copy, Web landing pages, and nurture emails+ Developed GTM messaging and assets across all digital marketing channels+ Defined the ideal target buyer personas, along with battlecards, Web pages and other sales enablement tools+ Prepared event messaging such as signage, demos and collateral + Drove messaging, product and competitive resources through Salesforce.com+ Developed value-driven success story assets+ Initiated the e-commerce retail industry go-to-market plan and supporting collateral

RESULTS+ Tripled “value creation” sales stage performance with effective tools, training, storytelling, and demos+ Accelerated sales quota attainment by 27 days (40%)+ Decreased sales ramp time and increased deal size by 20%+ Created on-boarding process and sales playbooks that shortened time to quota attainment by 40%+ Developed sales enablement and training, resulting in a 95% satisfaction rateRESPONSIBILITIES+ Developed monthly success story, messaging, and product workshops to improve sales teams’ skills+ Developed weekly sales communications+ Implemented the marketing and sales portal (Savo/Seismic)+ Integrated 3rd-party sales methodology (Vorsight) for inside sales teams+ Organized and supported 4 effective sales kickoff events

RESULTS+ Implemented 3 new product revenue streams to the portfolio+ Doubled user conference attendanceRESPONSIBILITIES+ Introduced pragmatic product marketing principles and the must-have GTM readiness collateral+ Handled direct and indirect relationships with Adobe, Autodesk, HP and Microsoft+ Planned and implemented product rollouts+ Designed product marketing strategy+ Developed core messaging and collateral+ Supported and enabled global sales team and partners+ Set and managed product and team budgets+ Researched target audience and build buyer personas+ Lead a team of product marketing managers

RESULTS+ Helped achieve the $100M annual revenue goal with “breakthrough planning” and execution+ Grew Asia-Pacific annual sales revenue by 12% in 6 months+ Generated a 90% approval rating on all e-learning courses+ Developed a 5-star-rated instructor-led training course that increased sales revenue sharplyRESPONSIBILITIES+ Managed and launched Novell's first interactive, collaborative e-learning environment that replaced an enormous training / travel budget with an affordable and effective e-learning platform+ Decreased outsourcing costs and development time by mastering all aspects of the creative process--graphic and template design, animation and formatting, copywriting, and media production+ Measured three levels of learning—satisfaction improvements, knowledge gains, and behavioral changes+ Generated e-learning modules using mainstream development software, including Articulate, Adobe (Captivate, Flash, and Presenter), Camtasia, PowerPoint, Rapid Intake, and ViewletBuilder+ Used a rapid e-learning development process that shaved significant time from each project+ Lead a project that consolidated sales and marketing resources into one portal—voted “best ever” resource+ Facilitated large training event that produced significant "breakthrough plans" and results+ Created job aids that streamlined and reinforced learning