Marty Abfall work email
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With over 20 years of extensive Global experience in product development and management, I am a seasoned leader with a passion for driving innovation and delivering exceptional results. My career is distinguished by a commitment to developing cutting-edge products, leading high-performance teams, and cultivating a culture of excellence through coaching and mentoring.Throughout my career, I have spearheaded the development and successful launch of numerous high-impact products across various industries. My expertise lies in translating complex customer needs into actionable product strategies, ensuring seamless integration from concept to market. My strategic approach has consistently driven growth, optimized product portfolios, and enhanced customer satisfaction.As a dynamic leader, I have a proven track record of leading cross-functional teams to achieve ambitious goals. My leadership style emphasizes collaboration, empowerment, and continuous improvement. I excel in setting strategic direction, aligning teams with organizational objectives, and fostering an environment where innovation thrives.AREAS OF EXPERTISE: New Product Development │ Program & Team Leadership │ Technical Account Management │Sales & Marketing │Product Management & Planning │Market & Competitive Intelligence │ Team Building│ Extensive Knowledge of Automotive, Agricultural, and Construction Equipment Industries CAREER HIGHLIGHTS INCLUDE: • 2022 Cummins Chairman's Impact Award Winner - for Best Ever, New Product Launch • Hand-picked to Lead the launch of the 2021 L9 engine program that gained new customers, leading to a 90% market share while generating $1B in annual revenue • Leading product launches in collaboration with high-profile original equipment manufacturers (OEM's) John Deere, Versatile, Freightliner, Peterbilt, Kenworth, Navistar, and Stellantis. • Growing sales by more than 20% by engineering new electronic features for Cummins product releases for the Chrysler (now Stellantis) account.• Conducted competitive product assessments and provided recommendations to engineering leadership, which led to improved fuel efficiency, resulting in a 40% market share gain.• Launched a small business that grew to almost $200k annual revenue in 3 years, on a part-time basis.
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Principal ConsultantMab Consulting Co.Columbus, In, Us
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Director - Corporate New Product Development (Npd)Cummins Inc. Jul 2021 - Jun 2024Columbus, Indiana, UsNPD process owner accountable for end-to-end product lifecycles. Defined and optimized processes to enhance efficiency and collaboration across teams. Skilled in aligning product development strategies with business goals, ensuring timely delivery and market readiness. Created a culture of innovation and continuous improvement, using data analytics and stakeholder feedback to refine processes and drive successful product outcomes. Achievements:• Designed, developed, and implemented an innovative and agile NPD approach for the Distribution Business Unit, which improved efficiency of new product launches by 50%.• Advised, coached, and mentored high profile NPD programs across the organization to ensure the best quality launch possible by fixing issues and mitigating risks to keep the programs on track. -
Program Leader - New Product DevelopmentCummins Inc. Jan 2010 - Jun 2021Columbus, Indiana, UsLed a cross-functional team of 80+ marketing, technical, manufacturing, quality, service, finance, purchasing, and supply chain members in new product development. Managed project scope and schedules, ensuring delivery is on-time, on-budget, and aligns with contracted requirements. Established key performance indicators (KPIs) and metrics to measure program success and report progress to senior management.Achievements:• Hand-picked to Lead the launch of the 2021 L9 engine program that gained new customers, leading to a 90% market share while generating $1B in annual revenue. This program earned the Chairman’s Award. • Successfully executed new product launches with the company’s largest customers: Freightliner, Peterbilt, and Kenworth. This was achieved with significant collaboration at all levels of customer organizations.• Realized an incremental sales revenue of $100M after integrating Cummins 15L diesel engine into John Deere's flagship 4WD Tractor.
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Global Product Marketing Leader - Product Management & PlanningCummins Inc. Jan 2008 - Jan 2010Columbus, Indiana, UsResponsible for developing and executing marketing strategies for off-Highway products. Deep understanding of market trends, customer needs, and competitive landscapes to drive product positioning and messaging.Achievement:• Directed sales presentations, product pricing, promotional material development, and distribution that resulted in sales volume increasing by 30%.• Analyzed global market trends and customer insights (voice of customer) to identify opportunities for new product platforms. • Executed NPV/ROI analyses to define which potential programs and product offerings were most beneficial to the company, resulting in a value-based price increase of 60% across the assigned portfolio.
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Customer Engineering Leader - Ram Truck AccountCummins Inc. Nov 2005 - Jan 2008Columbus, Indiana, UsLed change management, joint cost reduction, and product improvement activities for Cummins largest customer. Achievement:• Facilitated joint cost reduction efforts, resulting in annual savings of $15M. • Grew sales more than 20% by engineering new electronic features for Cummins product releases.• Implemented product improvement projects that reduced warranty by $10M and improved quality by 10%
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Market Insights & Competitive Intelligence ManagerCummins Inc. Apr 2003 - Nov 2005Columbus, Indiana, UsDelivered key market and competitive insights to C-Level for short and long-term investment decisions. Evaluated competitive products, developed positioning strategies, and drove product launches based on competitive data and information. Developed systematic approaches to wholistically understand competitors and their strategies to successfully predict future product launches.Achievements:• Conducted competitive product assessments and provided recommendations to engineering leadership, which led to improved fuel efficiency, resulting in a 40% market share gain.• Improved data-based decision-making by designing and implementing a market and competitive intelligence database, reducing data analytics time by 300%.• Used advanced analytical techniques to derive insights from market data and support strategic decision-making.
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Senior Product Development EngineerCummins Inc. Mar 2001 - Apr 2003Columbus, Indiana, Us
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Technical Account Manager - Applications EngineerCummins Inc. Mar 1999 - Mar 2001Columbus, Indiana, Us
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Service EngineerCummins Inc. Nov 1997 - Mar 1999Columbus, Indiana, Us
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PrincipalAg Repower Llc Jan 2007 - Jan 2010Combining my sales aptitude with my agricultural experience and education, I began a part-time start-up engine repower business for agricultural equipment. I led sales and marketing, targeting end-users and OEM dealers. I later added an online presence and expanded our product offerings to include the sale of aftermarket parts and filters, growing the business from zero to $190K annual revenue in under three years.
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Regional Service ManagerNew Holland North America (Currently Cnh Industrial) Apr 1996 - Oct 1997Supported dealers in assigned territory by troubleshooting, diagnosing and repairing equipment in the field. Led product demonstrations at trade shows and was an instructor for dealer service training.
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Farm HandAbfall Family Farms Jan 1983 - Sep 1991Worked on my family's hog and grain farm, where I was involved in all aspects of the farming operation. This is where I honed my strong work ethic and ability to problem solve under difficult circumstances. This is also where my passion for agriculture and equipment was born.
Marty Abfall Skills
Marty Abfall Education Details
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The Ohio State UniversityBs Agricultural Engineering -
Indiana University IndianapolisGeneral
Frequently Asked Questions about Marty Abfall
What company does Marty Abfall work for?
Marty Abfall works for Mab Consulting Co.
What is Marty Abfall's role at the current company?
Marty Abfall's current role is Principal Consultant.
What is Marty Abfall's email address?
Marty Abfall's email address is ma****@****ial.com
What is Marty Abfall's direct phone number?
Marty Abfall's direct phone number is (765)-653*****
What schools did Marty Abfall attend?
Marty Abfall attended The Ohio State University, Indiana University Indianapolis.
What skills is Marty Abfall known for?
Marty Abfall has skills like Product Development, Cross Functional Team Leadership, Leadership, Six Sigma, Project Planning, Engineering, Automotive, Project Management, Management, Change Management, Root Cause Analysis, Lean Manufacturing.
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