Marty Abfall Email & Phone Number

Columbus, In, Us

Columbus, Indiana, Us

NPD process owner accountable for end-to-end product lifecycles. Defined and optimized processes to enhance efficiency and collaboration across teams. Skilled in aligning product development strategies with business goals, ensuring timely delivery and market readiness. Created a culture of innovation and continuous improvement, using data analytics and stakeholder feedback to refine processes and drive successful product outcomes. Achievements:• Designed, developed, and implemented an innovative and agile NPD approach for the Distribution Business Unit, which improved efficiency of new product launches by 50%.• Advised, coached, and mentored high profile NPD programs across the organization to ensure the best quality launch possible by fixing issues and mitigating risks to keep the programs on track.

Columbus, Indiana, Us

Led a cross-functional team of 80+ marketing, technical, manufacturing, quality, service, finance, purchasing, and supply chain members in new product development. Managed project scope and schedules, ensuring delivery is on-time, on-budget, and aligns with contracted requirements. Established key performance indicators (KPIs) and metrics to measure program success and report progress to senior management.Achievements:• Hand-picked to Lead the launch of the 2021 L9 engine program that gained new customers, leading to a 90% market share while generating $1B in annual revenue. This program earned the Chairman’s Award. • Successfully executed new product launches with the company’s largest customers: Freightliner, Peterbilt, and Kenworth. This was achieved with significant collaboration at all levels of customer organizations.• Realized an incremental sales revenue of $100M after integrating Cummins 15L diesel engine into John Deere's flagship 4WD Tractor.

Columbus, Indiana, Us

Responsible for developing and executing marketing strategies for off-Highway products. Deep understanding of market trends, customer needs, and competitive landscapes to drive product positioning and messaging.Achievement:• Directed sales presentations, product pricing, promotional material development, and distribution that resulted in sales volume increasing by 30%.• Analyzed global market trends and customer insights (voice of customer) to identify opportunities for new product platforms. • Executed NPV/ROI analyses to define which potential programs and product offerings were most beneficial to the company, resulting in a value-based price increase of 60% across the assigned portfolio.

Columbus, Indiana, Us

Led change management, joint cost reduction, and product improvement activities for Cummins largest customer. Achievement:• Facilitated joint cost reduction efforts, resulting in annual savings of $15M. • Grew sales more than 20% by engineering new electronic features for Cummins product releases.• Implemented product improvement projects that reduced warranty by $10M and improved quality by 10%

Columbus, Indiana, Us

Delivered key market and competitive insights to C-Level for short and long-term investment decisions. Evaluated competitive products, developed positioning strategies, and drove product launches based on competitive data and information. Developed systematic approaches to wholistically understand competitors and their strategies to successfully predict future product launches.Achievements:• Conducted competitive product assessments and provided recommendations to engineering leadership, which led to improved fuel efficiency, resulting in a 40% market share gain.• Improved data-based decision-making by designing and implementing a market and competitive intelligence database, reducing data analytics time by 300%.• Used advanced analytical techniques to derive insights from market data and support strategic decision-making.

Columbus, Indiana, Us

Columbus, Indiana, Us

Columbus, Indiana, Us

Combining my sales aptitude with my agricultural experience and education, I began a part-time start-up engine repower business for agricultural equipment. I led sales and marketing, targeting end-users and OEM dealers. I later added an online presence and expanded our product offerings to include the sale of aftermarket parts and filters, growing the business from zero to $190K annual revenue in under three years.

Supported dealers in assigned territory by troubleshooting, diagnosing and repairing equipment in the field. Led product demonstrations at trade shows and was an instructor for dealer service training.

Worked on my family's hog and grain farm, where I was involved in all aspects of the farming operation. This is where I honed my strong work ethic and ability to problem solve under difficult circumstances. This is also where my passion for agriculture and equipment was born.

Bs Agricultural Engineering

Master Of Business Administration (Mba), Business Administration And Management, General