Buck Knives, Inc. located in Post Falls, Idaho, is a 120+ year manufacturer and marketer of premium outdoor cutlery products for hunters, adventurers, collectors, and those who depend on a reliable knife. At Buck Knives we build purpose driven knives through superior craftsmanship that perform for generations.

As the leader of the Sales, Customer Service and Demand Planning teams for the Camping and Watercraft divisions of Johnson Outdoors, I oversaw the performance and growth of multiple brands across various sales channels. Responsible for managing and developing the sales strategies and customer relationships for the Jetboil, Eureka, Old Town, Ocean Kayak and Carlisle brands, which offer innovative and high-quality products for outdoor enthusiasts. I also ensured the alignment and optimization of the demand planning processes for both divisions, taking into account the market trends, inventory levels and production capacities. I handled the sales and distribution of the products through specialty dealers, large format retailers and ecommerce platforms, maximizing the sales opportunities and profitability for each channel.

Responsible for the sales, profitability and business development for the Sporting Goods & Government channels for Fiskars Group. As an active member of Gerber’s Management Team & Sales America’s MT, I am responsible for helping shape product roadmaps, sales & marketing strategy, annual budgeting and decisions for the Gerber brand.>Built yearly sales budgets, provided quarterly updates and active contributor to monthly S&OP meetings>Actively involved in the two-year development of personalization & customization initiative >Lead and consulted cross-functionally on all things pertaining to Gerber sales. >Plan and execute Gerber’s bi-annual product and marketing trainings and help host all office updates>Developed the strategy and directly managed Gerber’s indirect eCommerce channels (Amazon, etc.) and play an active role in defining Gerber’s DTC sales & marketing strategy

Responsible for strategy, sales and business development of Gerber’s Sporting Goods, Hardware, Industrial and indirect eCommerce channels. >Maintain profitability, product catalog, item detail pages and promotional strategy for: Amazon.com, Walmart.com & Jet.com>Actively monitored and maintained Gerber’s brand presence, authorized marketplace sellers, pricing policy and distribution program>Experienced with Vendor and Seller Central as well as managing a brand through a 3P marketplace seller>Management of 5 Sales Managers and multiple Outside Sales Reps focused on Sporting Goods, Hardware and Industrial Channels and 2 sales/market intelligence analysts>Responsible for planning and forecasting inventory for large national accounts and regional customers through a monthly S&OP process>Developed market strategy, create business plans and review monthly progress by account, sales rep, territory & agency>Gerber’s “Sales Leader of the Year” in 2017 & 2018

Responsible for the sales and business development of a multi-category portfolio of products to local, regional and national wholesale & retail customers. Territory size of $20M+ and covered the West, Rocky Mountain and Great Lakes regions>Led the cross functional team that re-vamped Gerber’s wholesale customer programs and reversed Gerber’s margin erosion problem>Established a network of authorized resellers and eliminated millions of dollars in disruptive business on-line to save our relationships with key retailers>Created business plans and reviewed monthly progress by account, sales rep, territory & agency>“Sales Manager of the Year” in 2015

National responsibility for the sales and operations of Gerber's tactical distribution channel including military exchanges, independent dealers and wholesale partners.>Founded and developed Gerber’s first DTC Pro Program which grew to nearly $500K annually and 10K members within 24 months of launching>Identified and developed a business plan to grow regional & independent specialty business and directly take share from our competitors effectively changing the go to market path for Gerber >Expanded our business into Canada by closing our largest to date opportunity with the Canadian Military

Led the distribution expansion of Gerber’s US product offering to federal, state and local governments throughout the US & Canada through direct, wholesale and retail outlets.>Responsible for agency direct sales through Gerber’s GSA Schedule, bid process and credit card purchases>Introduced & onboarded Salesforce to organize and modernize our sales operations

OVERVIEW: Act as a Territory Sales Consultant for Maxim Government Services (MGS), a division of Maxim Healthcare Services that provides comprehensive staffing solutions to government agencies across the nation. Responsible for selling customer specific recruitment and retention solutions under the Federal Supply Schedule 621-I by acting as a liaison between multiple Department of Defense, Department of Health and Human Services and Veterans Healthcare Administration facilities. Territory encompassed nine western states. Oversight of over 100 healthcare practitioners including MDs, nurses and allied healthcare professionals. Act as an educator/advisor on topics such as sales, recruitment, retention and client development to 20 offices located in various local markets throughout the Western United States. Ability and aptitude to present to large or small groups on topics ranging from staffing plans, strategic long term solutions, human resource management, recruitment and retention, budget estimates/analysis and specific program needs. PROGRAM PLANNING AND ADMINISTRATION: Responsible for establishing and presenting technical proposals to Contracting Officers and Executive teams. Developed, presented and awarded multiple contracts for the US Government totaling several million dollars in annual spend. Ability to draw upon extensive background in both commercial and government sectors to assist in identifying both problems and efficiencies and uncovering opportunities for potential new business. Proven track record of providing long term solutions to remedy staffing shortages and assist in process improvement.

OVERVIEW: Duties included oversight of sales, marketing, HR, and recruitment activities amongst sales force with additional duties including consulting, educating, hiring, firing, budget analysis, payroll, public relations, goal setting and compliance. Managed one of the top 5 producing offices out of 150 offices nationwide two consecutive years. Managed sales, marketing and compliance teams as well as a clinical staff consisting of 120+ nurses and allied healthcare professionals. Recipient of Maxim’s Top Tier “Winner’s Circle” award in 2005, 2006, 2007. In addition to financial goals both operational and compliance goals were met each year.SALES AND OPERATIONS: Responsible for individual and team sales within multiple territories. Set yearly operating budgets, conducted budget and P&L analysis to identify efficiencies, collection of accounts receivable and ongoing financial reporting. Insured that all county, state, federal and Joint Commission regulations were followed and clinical staff provided were qualified and competent. Responsible for instituting and teaching staff both internal policies and procedures and those topics specific to governing agencies. Successfully completed multiple audits that included HR file compliance, contract compliance, knowledge of National Patient Safety goals, performance measures, process improvement and safety management.

RECRUITMENT: Responsible for human resources, marketing, recruiting, interviewing, screening, hiring, managing and payroll for a team of 100+ healthcare professionals at various hospitals, clinics, LTC, ALF, correctional, corporate, educational and government facilities.