Marty Jenkins-Lyttle Email and Phone Number
Experienced digital strategist working in marketing, growth, and business transformation. Consulting with brands operating in local and global markets, and government initiatives to develop digital business capabilities in New Zealand. Delivering strategic direction across a wide range of industry verticals and in-market objectives.Consulting on customer acquisiton and lifetime value, user behaviour analysis, customer research design, cross-platform insights, and customer archetype definitions for marketing executions. Offering a technical skillset in Klaviyo, ActiveCampaign, Omnisend, Mailchimp, Facebook/Instagram/Ads Manager, Google Search suite, SALESmanago, Google Analytics, and Google Sheets/Slides/Looker Studio.Writing on Medium about digital marketing, ecommerce, consumer behaviour, and digital transformation under @Marty.JL Educational foundation in Business Strategy and Marketing; graduating with first class Honours from the University of Waikato in New Zealand. • Omnichannel business strategy.• International brand & ecommerce growth.• Commercial & social data insights.• Customer archetype definitions.• Social, email, search marketing.• Customer journey mapping.• User experience & conversion rate optimisation.• Omnichannel customer experience.
Connect The Dots
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General Manager, PartnerConnect The Dots Mar 2024 - Present• Continued delivery of customised channel strategy, project implementations, and ongoing growth support to a range of B2C and B2B businesses across industries and markets.• Expanding the scope of services offered to clients across New Zealand & Australia through retained relationships and project engagements.• Implementing internal forecasting & measurement tools for client services.
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Head Of Digital Strategy, PartnerConnect The Dots Oct 2020 - Mar 2024• Delivering customised channel strategy, project implementations, and ongoing growth support to a range of B2C and B2B businesses across industries and markets. • Specialising in the setup and scaling of owned relationship marketing in relation to first and third party channels using Klaviyo and Omnisend.• Speaker at the KiC4 conference in Auckland, New Zealand.• Enabled digital growth within New Zealand's domestic tourism market for Qualmark under the Digital Capabilities Programme.• Produced and supported the strategy to launch an app-based health & wellness service.
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Consultant & StrategistMarty Jenkins-Lyttle - Consultant & Strategist May 2020 - Present• Digital marketing, ecommerce growth, digital transformation consultancy.• Expanded the capacity of the paid media team, introduced new channel services, created internal processes, and improved results for clients as Head of Ads at Likeable Lab design and marketing agency.• Registered member of the Guidepoint Advisor network.• Enrolled as a GLG Network Member.• Ambassador for the Digital Boost program on behalf of The New Zealand Ministry of Business, Innovation and Employment.• Helping small businesses navigate Covid-19 as a Manaaki Advisor.• Supported strategic direction and channel execution across Australian and US markets for a service provider in the hospitality-tech industry. • Nurturing digital growth in a non-profit capacity with a chosen range of values-driven businesses.• Official partner of Klaviyo & SALESmanago marketing platforms.• Publishing on Medium under @Marty.JL -
Marketing Strategy DirectorOverdose. May 2020 - Mar 2022South Yarra, Victoria, Au• Continued local and global support of the Marketing Strategy Director role for the Overdose business remotely during the COVID-19 pandemic.• Architected the transformational scope of a B2C brand loyalty programme towards an omnichannel system based in experiential and commercial incentives.• Delivered multiple Klaviyo email automation strategies and facilitated implementation with tracking via Google Analytics. Client websites catered from retail ecommerce to highly specialised needs across both B2B lead generation and B2C purchasing.• Undertook analysis of customer behaviour for a brand selling consumable single order and subscription products; with particular focus on both location and lockdown on consumption and churn.• Scoped and delivered market positioning, audience analysis, and B2B/B2C relationships as routes to acquisition and monetisation for a privacy-first health service.• Implemented automated email marketing optimisations based on an internally prepared RFM analysis. -
Marketing Strategy DirectorOverdose. Aug 2019 - May 2020South Yarra, Victoria, Au• Defined brand presence, content strategies and digital channel activations for clients across a range of industries and markets. • Worked with clients to plan and execute growth strategies encompassing marketing, website technology, and customer experience. • Conducted in-market research and collating audience insights to produce data driven customer archetypes.• Audited brand presence, technical setup, and profitability across clients owned digital channels. • Developed an agency product to activate local Chinese speaking consumers through WeChat marketing and enabling in-store/online mobile payment methods.
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Marketing Campaign LeadOverdose. Aug 2016 - Aug 2019South Yarra, Victoria, Au• Planned client marketing campaign executions across social, search, email, and websites.• Explored channel growth options to deliver increased sessions, engagement, and revenue to websites.• Managed ongoing client marketing activity across paid and organic channels. Working towards revenue, session, and social targets.• Utilised digital and in-store consumer touchpoints to contribute towards acquisition and business growth.• Leveraged loyalty and subscription models to increase customer lifetime value.
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Back Of House ManagerTopshop Topman Feb 2015 - Jul 2016London, Gb• Managed the processing and replenishment of supply for the New Zealand market with teams of 4-20+ people. -
Sales ExecutiveReachmedia Nz Nov 2012 - Feb 2015Auckland Central, Auckland, Nz• Utilised nationwide census, housing, and lifestyle data sources to identify and deliver advertising material and population insights.
Marty Jenkins-Lyttle Skills
Marty Jenkins-Lyttle Education Details
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The University Of WaikatoMarketing
Frequently Asked Questions about Marty Jenkins-Lyttle
What company does Marty Jenkins-Lyttle work for?
Marty Jenkins-Lyttle works for Connect The Dots
What is Marty Jenkins-Lyttle's role at the current company?
Marty Jenkins-Lyttle's current role is General Manager & Partner at Connect The Dots | Digital Marketing, Ecommerce Growth, Klaviyo Specialist | MartyJL.com.
What schools did Marty Jenkins-Lyttle attend?
Marty Jenkins-Lyttle attended The University Of Waikato.
What skills is Marty Jenkins-Lyttle known for?
Marty Jenkins-Lyttle has skills like Advertising, Marketing, Account Management, Business Strategy, Marketing Strategy, Business Development, Social Media, Digital Media, Consumer Behaviour, Brand Management, Strategic Planning, Project Planning.
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