Results driven management professional with 20+ years of experience in multiple disciplines such as team leadership, customer relationship management, digital commerce, digital marketing, building a strong track record of success driving notable market share and revenue growth for one of Canada’s leading travel companies.Outlined below are some of the significant achievements I have attained throughout my career:Customer Relationship Management: As a manager of top accounts for Canada's fastest-growing and most profitable corporate travel management company, I successfully grew volumes both organically and through new account acquisition by 25% annually, resulting in a 35% annual growth in profitability.Digital Commerce: I served as a senior executive for one of Canada's leading consumer travel websites, where I contributed significantly to brand awareness and market share, and grew sales at a compound annual growth rate of 40% over eleven years.Digital Marketing: I was responsible for a marketing budget of $13m annually and used a custom configuration of leading-edge MarCom technology to drive traffic both online and offline. This resulted in exponential traffic and inquiry growth, improving bottom-line results by an average of $4m from 2015 to 2018.Paid Search: Through rigorous analytics in partnership with Google and specialist third-party agencies, I optimized the paid search budget, resulting in cost savings exceeding $3m annually and a 50% increase in traffic in 2017 and 2018.Organic Search: I utilized state-of-the-art content production techniques and contract talent to increase organic traffic, generating an improvement of 125% over the 2017 and 2018 time period.Data Science / Artificial Intelligence: I implemented AI technology and data analytics with chatbot technology, which dramatically reduced customer service costs and increased conversion rates by 80%.User Experience / User Interface: My focus was on optimizing the customer experience through the study of data and refinement of the customer journey, working with a number of industry-leading UX/UI experts.Development of Talent: I recruited and onboarded top technology talent and built a leading digital commerce team. I also developed a number of exceptional individuals who continued into senior executive roles.These accomplishments reflect my dedication to excellence, strategic thinking, and leadership abilities. I am confident that these experiences have prepared me to make significant contributions to any organization that values these qualities.