Marty Anderson

Marty Anderson Email and Phone Number

Chief Strategy and Business Development Officer at Group Health Cooperative South Central Wisconsin @ Group Health Cooperative of South Central Wisconsin
Marty Anderson's Location
Madison, Wisconsin, United States, United States
Marty Anderson's Contact Details
About Marty Anderson

Healthcare executive focused on delivering measurable results and strategic insights to drive business growth. Experience in product development, sales strategy, marketing return on investment, market segmentation models, marketing communications and market research.

Marty Anderson's Current Company Details
Group Health Cooperative of South Central Wisconsin

Group Health Cooperative Of South Central Wisconsin

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Chief Strategy and Business Development Officer at Group Health Cooperative South Central Wisconsin
Marty Anderson Work Experience Details
  • Group Health Cooperative Of South Central Wisconsin
    Chief Strategy And Business Development Officer
    Group Health Cooperative Of South Central Wisconsin Jul 2021 - Present
    Madison, Us
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  • Security Health Plan
    Chief Growth Officer
    Security Health Plan Oct 2018 - Jul 2021
    Marshfield, Wi, Us
    • Responsible for all departments that contribute to top line revenue growth, including: sales, marketing, product development/management and government programs (including risk revenue management).• Act as a senior member of the leadership team to develop and execute strategic initiatives.• Oversee the development of the organization’s product strategy across all lines of business.• Create sales strategies, including sales structure, external broker channel management and internal and external incentive structure.• Develop Health Plan positions on state and federal legislation/regulations that impact Security Health Plan or Marshfield Clinic Health System.
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  • Security Health Plan
    Chief Marketing Officer
    Security Health Plan Jul 2016 - Oct 2018
    Marshfield, Wi, Us
    • Established all strategic direction for product development, service area expansions and promotional campaigns.• Responsible for meeting Health Plan membership growth targets.• Developed Health Plan positions on state and federal legislation that impacts the Health Plan. • Oversaw the product development and management, as well as marketing communication disciplines within the Health Plan.
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  • Security Health Plan
    Director Of Marketing - Consumer Products
    Security Health Plan Jul 2013 - Jul 2016
    Marshfield, Wi, Us
    • Develop and execute marketing strategy for individual and family, Medicare and Medicaid product lines• Identify new product opportunities and current product enhancements through quantitative and qualitative research methodologies
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  • Security Health Plan
    Marketing Manager
    Security Health Plan Jul 2006 - Jul 2013
    Marshfield, Wi, Us
    • Developed and implemented a product development process • Evaluate new product opportunities and enhancements to meet market needs and build membership• Develop an annual marketing strategy outlining current market conditions, growth opportunities, promotional strategies and distribution channel analysis• Segment prospects through a “best customer” analysis to enhance the effectiveness of Sales and Marketing efforts• Oversee staff to ensure time and resources are allocated to meet organizational strategic goals• Supply leadership team with market data to inform strategic decision making• Created and implemented a marketing return on investment analysis to make profitable decisions when launching new products or investing in promotional strategies
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  • City Of Marshfield
    Sustainable Marshfield Committee Chair
    City Of Marshfield 2005 - 2013
  • Marshfield Common Council
    Alderman
    Marshfield Common Council 2005 - 2007
  • Marshfield Clinic
    Marketing Specialist
    Marshfield Clinic Oct 2002 - Jul 2006
    Marshfield, Wisconsin, Us
    • Developed and implemented targeted marketing strategies for system-wide product lines, including: heart care, cancer care, neurosciences, pediatrics and physician recruitment• Initiated the creation of a customer relationship management software product to segment target markets and determine return on investment for marketing efforts• Conducted market research to analyze market opportunities, target markets and primary/secondary market share• Performed media functions, such as: setting up interviews, writing press releases and building relationships with major media outlets throughout Wisconsin• Planned and executed special events, such as: open houses, community education programs and trade shows
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  • Saint Michael'S Hospital
    Marketing Specialist
    Saint Michael'S Hospital Jan 2000 - Sep 2002
    • Developed and implemented marketing strategies for product lines, including: heart care, oncology, sleep diagnostic and treatment center, Web site marketing, urgent care/emergency, occupational health and recruitment/retention efforts• Worked directly with Saint Michael's Foundation to plan/execute community events and establish new foundation donors• Oversaw copywriting, design and production of internal and external ads, newsletters and collateral materials• Managed content for nine Ministry Health Care affiliate Web sites in central Wisconsin• Employed and directed outside vendors (advertising/public relations firms, printers, graphic designers, etc.)

Marty Anderson Skills

Marketing Marketing Communications Marketing Strategy Market Research Leadership Strategic Planning Management Advertising Business Development Health Insurance Strategy Healthcare Crm Public Relations Media Relations Newsletters Social Media Marketing Customer Service Copywriting Social Media Business Strategy Product Development Online Marketing Press Releases Segmentation Corporate Communications Event Management Product Management Program Management Health Insurance Exchange Strategy Internal Communications Process Improvement Analysis Customer Relationship Management Business Process Improvement Product Launch

Marty Anderson Education Details

  • Capella University
    Capella University
    Marketing
  • University Of Wisconsin-Stevens Point
    University Of Wisconsin-Stevens Point
    Communications

Frequently Asked Questions about Marty Anderson

What company does Marty Anderson work for?

Marty Anderson works for Group Health Cooperative Of South Central Wisconsin

What is Marty Anderson's role at the current company?

Marty Anderson's current role is Chief Strategy and Business Development Officer at Group Health Cooperative South Central Wisconsin.

What is Marty Anderson's email address?

Marty Anderson's email address is ma****@****lth.org

What is Marty Anderson's direct phone number?

Marty Anderson's direct phone number is +171538*****

What schools did Marty Anderson attend?

Marty Anderson attended Capella University, University Of Wisconsin-Stevens Point.

What are some of Marty Anderson's interests?

Marty Anderson has interest in Market Segmentation, Product Development, Sustainability In Municipalities, Market Research, Marketing Return On Investment.

What skills is Marty Anderson known for?

Marty Anderson has skills like Marketing, Marketing Communications, Marketing Strategy, Market Research, Leadership, Strategic Planning, Management, Advertising, Business Development, Health Insurance, Strategy, Healthcare.

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