Customer Success, Marketing, and Sales executive. I am an action-oriented leader with a history of exceeding targets through operational excellence in startups and PE backed companies.“Marty has an innate ability to identify and implement processes aimed at improving the overall customer experience while driving efficiencies. As a people manager, Marty empowered his team members to lead by example, while consistently providing guidance and oversight.” – Mandy O’Brien, VP of Customer Success at Partnerize.My accomplishments span product innovation to marketing implementation; always leading with first principles and hands-on discovery. My career is unified by a passion to create and capture value by listening to the customer and building teams, product and process to deliver value.As a founder of Startup Science, I successfully executed ideal customer profiles, marketing personas, user-stories, product marketing messaging, and executed marketing/sales campaigns to win over meaningful, cornerstone customers with a pre-MVP product.Prior to Startup Science, I served as SVP of Customer Success and Professional Services for Pepperjam. There we successfully executed a turnaround including $18M Ebitda improvement in less than 3 years. This success resulted in the acquisition of Pepperjam by Partnerize in July 2020. As part of the Senior Leadership Team, I remained with Parternize to successfully integrate operations and secure long-term customers.Serving as Chief Operating Officer of AffiliateTraction (2009 to 2015), I grew our B2B SaaS and agency business into a global leader which was acquired by eBay Enterprise Marketing Solutions. Going back a little farther, I consulted on process automation, founded Stardust.com which was acquired by Penton Media for its influence on emerging streaming protocols, founded Aventail (the first commercial VPN) which was acquired by SonicWall, and co-founded Winsock Labs which resulted in the propagation of the Winsock API and other internet protocols by building a community of more than 1,200 emerging internet engineers.