Vice President Of Customer Relations
CurrentWorking with local municipalities to modernize the ordinance drafting and amending processes.
Aug 2023 - Present
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Marty Bickford Email & Phone Number
Marty is an accomplished executive with a strong track record in Customer Success, Marketing, & Sales. As a leader, he excels in process improvement, team empowerment, & driving customer value.
at
Xcential Legislative Technologies
1 work email found
@xcential.com
1 phone found area 877
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Marty is an accomplished executive with a strong track record in Customer Success, Marketing, & Sales. As a leader, he excels in process improvement, team empowerment, & driving customer value.
Location
Santa Cruz, California, United States
Company size
Who is Marty Bickford? Overview
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Quick answer
Marty Bickford is listed as Marty is an accomplished executive with a strong track record in Customer Success, Marketing, & Sales. As a leader, he excels in process improvement, team empowerment, & driving customer value. at Xcential Legislative Technologies, a company with 6 employees, based in Santa Cruz, California, United States. AeroLeads shows a work email signal at xcential.com, phone signal with area code 877, and a matched LinkedIn profile for Marty Bickford.
Marty Bickford previously worked as Vice President of Customer Relations at Xcential Legislative Technologies and Customer Success | Business Development | Co-Founder at Startup Science.
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{first}@xcential.com
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Profile bio
About Marty Bickford
Customer Success, Marketing, and Sales executive. I am an action-oriented leader with a history of exceeding targets through operational excellence in startups and PE backed companies.“Marty has an innate ability to identify and implement processes aimed at improving the overall customer experience while driving efficiencies. As a people manager, Marty empowered his team members to lead by example, while consistently providing guidance and oversight.” – Mandy O’Brien, VP of Customer Success at Partnerize.My accomplishments span product innovation to marketing implementation; always leading with first principles and hands-on discovery. My career is unified by a passion to create and capture value by listening to the customer and building teams, product and process to deliver value.As a founder of Startup Science, I successfully executed ideal customer profiles, marketing personas, user-stories, product marketing messaging, and executed marketing/sales campaigns to win over meaningful, cornerstone customers with a pre-MVP product.Prior to Startup Science, I served as SVP of Customer Success and Professional Services for Pepperjam. There we successfully executed a turnaround including $18M Ebitda improvement in less than 3 years. This success resulted in the acquisition of Pepperjam by Partnerize in July 2020. As part of the Senior Leadership Team, I remained with Parternize to successfully integrate operations and secure long-term customers.Serving as Chief Operating Officer of AffiliateTraction (2009 to 2015), I grew our B2B SaaS and agency business into a global leader which was acquired by eBay Enterprise Marketing Solutions. Going back a little farther, I consulted on process automation, founded Stardust.com which was acquired by Penton Media for its influence on emerging streaming protocols, founded Aventail (the first commercial VPN) which was acquired by SonicWall, and co-founded Winsock Labs which resulted in the propagation of the Winsock API and other internet protocols by building a community of more than 1,200 emerging internet engineers.
Listed skills include E Commerce, Email Marketing, Affiliate Marketing, Marketing Strategy, and 30 others.
Current workplace
Marty Bickford's current company
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Xcential Legislative Technologies
8 roles · 32 years
Marty Bickford work experience
A career timeline built from the work history available for this profile.
Customer Success | Business Development | Co-Founder
CurrentB2B & B2C SaaS platform for founders, accelerators, and corporate innovation.➤ Executed hundreds of engagements with target customers to understand problems, user-stories, and buying processes➤ Developed company and product story, positioning and messaging, GTM market strategy, focused content, launch plans, and sales enablement➤ Created Ideal Customer.
Apr 2021 - Present
Senior Vice President, Customer Success & Professional Services
B2B SaaS platform and services for large ecommerce brands. Sold to Partnerize. Responsibilities executed with excellence:Customer Success Strategy➤ Develop and implement a customer success strategy aligned with the company's goals and objectives. ➤ Define clear customer success metrics and KPIs to measure the team's performance and success.Team Leadership➤.
Jan 2016 - Mar 2021
Head Of Customer Success | Chief Operating Officer
Affiliatetraction
Performance agency that became a global SaaS platform (adtech) with offices in Santa Cruz, London, Toronto, and Sydney. Sold to eBay Enterprise Marketing Solutions.* Led and developed sales teams to ecommerce customers like Tractor Supply, Alo Yoga, Adidas, SportChek, ToysRUs, and many others* Developed customer services and success team playbooks.
Feb 2009 - Jan 2016
Strategic Development
Consulting and engineering group with focus on process automation.* Strategic planning and risk-mitigation for the business* Consulted with offline businesses on process automation and kaizen* Developed commercial and marketing partnerships* Strategic and GTM marketing planning and execution* Ecommerce site implementations
2001 - 2003
~2 yrs
Marketing Manager
Penton Media
Continuation of Stardust.com after purchase by Penton; during which time we shared databases, marketing plans, product development schedules, and content delivery.
2000 - 2001
~1 yr
Co-Founder
Stardust.Com
Technology incubator and evangelism of Winsock, wireless APIs, streaming protocols, and QoS protocols.* Co-founder in 1994 and sold company to Penton Media in 2000* Managed all aspects of company marketing and customer service* Lead-generation and sales qualification (including social networking, email campaigns, events, advertising, direct mail, and.
1994 - 2001
~7 yrs
Marketing Coordinator
Jsb Corporation
Terminal emulation software and source code for TCP/IP interoperability.* Entry into marketing, product marketing, product management, and Internet technology* Supported sales and marketing of Virtual Socket Library (pre-Winsock) for TCP/IP integrators and terminal emulation packages* Created and managed web pages for developers and FTP sites for product.
Jan 1992 - Jan 1995
Team & coworkers
Colleagues at Xcential Legislative Technologies
Other employees you can reach at xcential.com. View company contacts for 6 employees →
ND
Nazar Drozd
Colleague at Xcential Legislative TechnologiesGreater Minneapolis-St. Paul Area, United States
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DA
Diego Alejandro Leon Tamayo
Colleague at Xcential Legislative TechnologiesColombia, Colombia
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FY
François Yergeau
Colleague at Xcential Legislative TechnologiesCapitale-Nationale, Quebec, Canada, Canada
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ES
Emma Skillings
Colleague at Xcential Legislative TechnologiesMontreal, Quebec, Canada, Canada
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JO
Jorge Otero Leon
Colleague at Xcential Legislative TechnologiesMontreal, Quebec, Canada, Canada
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Nazar Drozd
Colleague at Xcential Legislative TechnologiesGreater Minneapolis-St. Paul Area, United States
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DA
Diego Alejandro Leon Tamayo
Colleague at Xcential Legislative TechnologiesColombia, Colombia
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FY
François Yergeau
Colleague at Xcential Legislative TechnologiesCapitale-Nationale, Quebec, Canada, Canada
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ES
Emma Skillings
Colleague at Xcential Legislative TechnologiesMontreal, Quebec, Canada, Canada
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JO
Jorge Otero Leon
Colleague at Xcential Legislative TechnologiesMontreal, Quebec, Canada, Canada
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FAQ
Frequently asked questions about Marty Bickford
Quick answers generated from the profile data available on this page.
What company does Marty Bickford work for?
Marty Bickford works for Xcential Legislative Technologies.
What is Marty Bickford's role at Xcential Legislative Technologies?
Marty Bickford is listed as Marty is an accomplished executive with a strong track record in Customer Success, Marketing, & Sales. As a leader, he excels in process improvement, team empowerment, & driving customer value. at Xcential Legislative Technologies.
What is Marty Bickford's email address?
AeroLeads has found 1 work email signal at @xcential.com for Marty Bickford at Xcential Legislative Technologies.
What is Marty Bickford's phone number?
AeroLeads has found 1 phone signal(s) with area code 877 for Marty Bickford at Xcential Legislative Technologies.
Where is Marty Bickford based?
Marty Bickford is based in Santa Cruz, California, United States while working with Xcential Legislative Technologies.
What companies has Marty Bickford worked for?
Marty Bickford has worked for Xcential Legislative Technologies, Startup Science, Pepperjam, Affiliatetraction, and The Igneous Group.
Who are Marty Bickford's colleagues at Xcential Legislative Technologies?
Marty Bickford's colleagues at Xcential Legislative Technologies include Nazar Drozd, Diego Alejandro Leon Tamayo, François Yergeau, Emma Skillings, and Jorge Otero Leon.
How can I contact Marty Bickford?
You can use AeroLeads to view verified contact signals for Marty Bickford at Xcential Legislative Technologies, including work email, phone, and LinkedIn data when available.
What skills is Marty Bickford known for?
Marty Bickford is listed with skills including E Commerce, Email Marketing, Affiliate Marketing, Marketing Strategy, Lead Generation, Management, Marketing, and Start Ups.
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