Marty Blair, Mba Email & Phone Number

Irvine, California, Us

Santa Clara, Ca, Us

Engineered a strategic shift from a direct sales approach to a blended direct/channel model to enhance market penetration and diversify revenue streams.Highlights of accomplishments in this role include:• Identified challenges in product differentiation, led efforts to refine value proposition and competitive positioning, and generated over $1M in revenue.• Secured the largest Q2 commercial deal by streamlining onboarding processes for new representatives, leading to 800% year-over-year growth in the pipeline.• Achieved top performance within the team with three out of five quarters surpassing the highest percentage of plan and secured the second position in the two quarters.• Overhauled team structure by replacing underperforming representatives and recruiting six new members nationwide, resulting in a robust team of eight with 45% increased productivity.

Irvine, Ca, Us

Optimized business development operations by tracking impact on sales cycle, close rates, pipeline contribution, and average deal size. Implemented Account-Based Marketing (ABM) best practices and employed a multi-channel, metrics-driven approach to prospect lead generation. Pinpointed root causes of underperformance as a global sales development leader and devised high-impact strategic plans.Highlights of accomplishments in this role include:• Orchestrated rapid and strategic hiring initiatives to address staffing needs, resulting in the formation of a highly efficient engagement team of eight employees.• Addressed significant market and industry challenges associated with a niche project management software, particularly in targeting enterprise clients, leading to 25% increased operational efficiency.• Contributed to the eventual acquisition and merger of Mavenlink with KANTATA in November 2021.• Maximized pipeline growth by up to 150% by restructuring value propositions for phone and mail outreach.

Sunnyvale, Ca, Us

Enhanced client experience by leveraging LinkedIn human capital insights and facilitating the sales team to create account-specific programs and attain desired results. Integrated the Lynda.com team into the LinkedIn organization, bridging the gap between e-learning expertise and LinkedIn's business model.Highlights of accomplishments in this role include:• Gained top global rankings for team bookings in 2017 and Total Contract Value (TCV) bookings in 2019, closing over $89M in total contract value.• Drove over 200% increase in average deal size by implementing an innovative Go-to-Market program uniting Microsoft and LinkedIn Learning sellers across the entire North American Enterprise Team.• Spearheaded optimization of customer experience and maximization of returns for LinkedIn Learning business through the leadership of a 9-person with RM/Account Management team, achieving 100%+ renewal rates. • Fostered an all-in sales mindset, leading to growth from $60K Annual Contract Value (ACV) to $140K ACV within a single 18-month sales cycle.

San Diego, Ca, Us

Directed operations linked with strategic sales planning and management and applied a business-oriented approach with clients to build trust and facilitate data and customer acquisition. Conducted C-Level discussions with clients, assessed customer goals and needs, and defined alignment of data and services with (their) objectives.Highlights of accomplishments in this role include:• Recognized for achieving up to 85% year-over-year growth from 2009 to 2012 and recruited to revitalize territory development and reach goals linked with market penetration.• Outperformed expectations by consistently achieving between 105-117% of the predetermined milestones.• Expanded subscription term from one year to three years, leading to the inception of the "All in, multi-year" strategy.• Reversed underperformance within the department, surpassed company goals for bottom-line performance and excelled as the highest booking Regional Director.

Leveraged expert industry knowledge while overseeing territory penetration, management, and business development operations of assigned territory. Guided teams in preparing sales presentations and coordinating diligent follow-up to secure major accounts.Highlights of accomplishments in this role include:• Utilized event sponsorship to boost profitability and establish recurring revenue streams, generating over $400K in revenue.• Succeeded in driving 25% growth in account base by designing and executing effective strategies for client retention.• Increased renewal rates by up to 30% by cultivating partnerships with sponsors for events and industry meetings.• Surpassed performance targets across the board, improving sales for new product offerings and bottom-line growth.

Mba, Business Administration And Management, General

Ba, Economics