Marty Dietrich Email and Phone Number

Helping the largest companies in the world succeed in a changing world by enabling digital transformation. Plan, Execute, Analyze in a single cloud platform!

•Built key stakeholder relationships and drove satisfaction with assigned Entertainment accounts during and post COVID when businesses had been significantly impacted•Led the development and execution of overall long-term strategy for the account, aligned to customer business objectives, ensuring renewals of existing contracts at highest potential with a 95% retention rate•Salesforce Marketing Cloud is the World's #1 Marketing Platform to help better understand consumers, provide a personalized, 1-to-1 experience, and engage them across multiple channels

•#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.

•Developed high-level relationships to serve as a trusted consultant with major real estate and third-party automotive customers to optimize their digital advertising growth, exceeding individual sales targets by triple digits and representing 70-85% of all team’s revenue•Managed multiple cross-product opportunities and projects and generated business plans to define strategies and tactics to future-proof industries, resulting in incremental wins of $25M annually for upfronts with top tiered accounts•Sold and executed over $1B in ad revenues over 14 year tenure with organization•Led 250 AE’s from across the country in a first ever 2019 Account Exec Summit West Coast event to build inclusive cultures and leadership amongst the AE group to build and grow their client’s revenues

•Business development lead on the Global Ads Partnerships team responsible for launching and scaling new ad products through strategic partnerships on Search and YouTube. Spearheaded product partnerships / strategy supporting: Offline Conversions, and other emerging ad products

•Utilized multiple platforms including Google Owned and Operated properties to create and deliver custom media solutions for leading advertisers•Advanced and elevated high-level relationships with senior marketing executives and their media agencies to drive innovation and growth in their businesses

•Leveraged multiple platforms including Google search, mobile, YouTube, the Google Display Network, television and other new media to create and deliver custom media solutions for leading third party automotive resellers•Developed and managed high-level relationships with senior marketing executives and their media agencies•Served as Interim Head of Industry from Nov 2012 - Spring 2013, managing a team of six people.

•Managed digital advertising across all Google/YouTube properties for numerous movie studio and television networks •Drove triple digit growth across clients, as a result of stimulating early product adoption, and working with engineers to develop and refine new product offerings, including mobile

•Established client and agency relationships and provided integrated, cross-platform advertising solutions for media and entertainment clients including major motion picture and television studios •Managed day-to-day operations and serve as a consultant and evangelist on the next-generation advertising platform•Grew existing business, and support team with research, market analysis and other collateral

•Responsible for the coordination, implementation, performance and reporting of radio advertising campaigns across the Google Audio/dMarc Media Network•Provided client support, as well as assisted senior management with ongoing technology and network goals assessment within the context of the competitive landscape

•Recognized client needs, driving the development and execution of promotions and outreach strategy for individual Social Marketing and Digital Public Relations campaigns online, and evaluated and reported activities to clients•Built and maintained strong relationships with clients and promotional partners (websites owners, bloggers, podcasters, social networking communities, etc.)

•Identified, assessed, and assumed major responsibility for preparation of “gold standard” case studies illustrating confidential analyses of digital data signals for corporate, entertainment, and other clients; planned and developed appealing, informative examples of data-based consultations for ongoing use by both Sales and Client Services teams•Established and analyzed targeted business and competitive trend data within the industry and presented findings in succinct, timely reports for use by upper-level managers within NMS•Planned, coordinated, and implemented new hire orientations; conducted analytic and technical training for new and recently promoted employees; provided direct feedback to improve work-flow and effectiveness

•Analyzed targeted online trends, developing confidential intelligence used in advising Fortune 500 and entertainment clients regarding consumer feedback and trends •Prepared client reports, working intensively on 8-12 varied projects at a time to identify and summarize data accessed via the Internet• Created and implemented messaging themes for online campaigns serving corporate and entertainment accounts

•Conducted market and Internet research used in consultations with upper level executives in health systems and hospitals throughout the country •Maintained client contracts, developing leadership access and marketing opportunities within hospitals and other health-related organizations that could benefit from our company’s strategic consultative services

•Supported Meeting Managers with on-site meeting management and administrative support including hotel selection, coordination, and meal selections within budget•Worked as a communication liaison for marketing and member services during high visibility annual, quarterly and monthly meetings scheduled with clients