Marty Carlos, Mba Email & Phone Number

Santa Clara, California, United States

Senior member of Inventec’s U.S.-based leadership team focusing on leveraging Inventec's global innovation/manufacturing leadership to develop U.S. sales and marketing functions targeting Fortune 1000 medical device and technical consumer product markets. Duties include managing U.S. business intelligence research, new product development, strategic product marketing, marketing communications, customer experience strategy, and strategic business development.

San Diego, Ca

Marketing Director for unique medical device consulting firm focusing on delivering creative global strategic marketing and sales strategy solutions through the creative blending/leveraging of market intelligence, technology trends and consumer psychology. Clientele included OEM medical device companies, medical products distribution companies, and top medical device parts manufacturers seeking penetration or increased medical segment sales. Initiated and managed all company sales efforts to… Show more Marketing Director for unique medical device consulting firm focusing on delivering creative global strategic marketing and sales strategy solutions through the creative blending/leveraging of market intelligence, technology trends and consumer psychology. Clientele included OEM medical device companies, medical products distribution companies, and top medical device parts manufacturers seeking penetration or increased medical segment sales. Initiated and managed all company sales efforts to C-Level executive management clientele. Project leader for all client marketing strategy projects involving B2B and Direct to Customer (D2C) upstream/downstream marketing, buyer behavior analysis, VOC, focus groups, benchmarking studies, and business development projects.Strategic Marketing: Deliverable marketing services included custom customer intelligence/market research (both primary & secondary sources), marketing strategy, customer experience, and end-user experience. Creator of successful market/brand/positioning strategies, product life cycle/roadmap strategies, and new upstream products/services that contributed to the revenue/share growth of Fortune 1000 medical device, home-health, dental, and consumer product clients. Led all collaboration of VOC intelligence into clients’ R&D project teams. Business Development: Deliverable business development services included sales strategy, medical OEM supplier sales representation, and buyer behavior analysis. Managed all client proposal development and RFP presentations. Project leader and client liaison managing client project teams up to 6 members.Assisted clients in social media, website design, SEO, and digital marketing to improve website effectiveness, lead generation, and webpage traffic. Full P/L and divisional sales responsibility. Project leader and client liaison managing client project teams up to 11 members. Show less

Melbourne, Florida Area

DTX’s first and main sales “Hunter” for all new business development for Western U.S. OEM medical device opportunities. New Western account captures were the main reasons for DTX’s rapid growth and doubling company sales in less than 10 years. Main goal was to quickly locate, penetrate, and qualify appropriate custom computer/display hardware project/opportunities, identify key decision makers, manage the proposal process, and “close” projects for future hand-off to various regional account… Show more DTX’s first and main sales “Hunter” for all new business development for Western U.S. OEM medical device opportunities. New Western account captures were the main reasons for DTX’s rapid growth and doubling company sales in less than 10 years. Main goal was to quickly locate, penetrate, and qualify appropriate custom computer/display hardware project/opportunities, identify key decision makers, manage the proposal process, and “close” projects for future hand-off to various regional account executives. Critical to success were special abilities to quickly identify key contacts and create engagement with C-Level executive management decision makers and the eventual development of long-term customer relationships. Promoted from Business Development Manager to Director of Business Development in 2009.• First year managed and secured 3 new major platform projects key Western US customer, contributing close to 25% of DTX’s revenue growth.• In first 5 years, developed 100% of DTx’s Western region sales territory by securing 4 major IVD accounts accounting for 25% of company’s total annual revenue. • From 2009-2013, successful in executing sales strategies for penetrating, closing, and developing an additional 7 major medical device companies. • From 2009-2013, developed successful sales penetration strategies for initiating discussions and quoting on new embedded computer projects across 30 new prospect medical device companies. Show less

Redlands, Ca

Company’s main market strategist and business development leader for global electro-laser instrumentation company serving the medical device, biotechnology, pharmaceutical, and defense markets. Consistently led 10%+ YOY market share growth goal by creating global marketing, new product, and sales expansion strategies. Directed all marketing functions: customer & competitive research, product management, product life cycle navigation strategies, product roadmaps, direct marketing, new product… Show more Company’s main market strategist and business development leader for global electro-laser instrumentation company serving the medical device, biotechnology, pharmaceutical, and defense markets. Consistently led 10%+ YOY market share growth goal by creating global marketing, new product, and sales expansion strategies. Directed all marketing functions: customer & competitive research, product management, product life cycle navigation strategies, product roadmaps, direct marketing, new product requirements (PRDs), product development/design, pricing/discounting, and all marketing communications. Managed all sales functions: RFQs/RFPs, sales forecasting, pipeline management, CRM, sales force training, and customer service. Managed and trained 32 international channel distributors, 23 domestic sales agencies, and a direct report staff of 4. Oversaw and managed an annual marketing/sales department budget of $900,000. Full P/L and sales responsibility. • Immediately improved internal/external communications, product training, and relationship/team building of international distributors/reps which contributed a 40%-60% annual increase in international sales.• Overhauled entire global sales force for 1st year sales increase of 48% and overall earnings gain of 422%.• Secured new Fortune 1000 clients: Alcon, Allergan, Baxter, J&J, Medtronic, 3M, Mentor, Millipore, Guidant, Tyco, Abbott, Amgen, Chiron, Eli Lilly, Pfizer, Merck, Roche, Novartis, Wyeth, & Glaxo.• Created company’s first annual sales meeting to unify global sales force and provide tips on new selling techniques, market trend data, company procedures, new sales tools, and training on new products.• Designed and developed the company’s first service programs for extended warranty, reconditioning, and calibration programs which improved company’s annual sales by 12% and its overall gross profit by 22%. Show less

Master Of Business Administration (M.B.A.), Executive Mba - Marketing & Entrepreneurship, Gpa, 3.90

Activities and Societies: Honors - Beta Gamma Sigma Attended and completed Executive MBA program.

Marketing/Marketing Management, General, Gpa 3.5

Bachelor Of Science (Bs), Industrial Design, Gpa 3.5

Activities and Societies: IDSA Member Dual degree achievement: BS Industrial Design (Engineering) BA Marketing Psychology (Consumer.

Bachelor Of Arts (Ba), Consumer Pyschology (Marketing Psychology), Gpa 3.6

Dual degree achievement: BS Industrial Design (Engineering) BA Marketing Psychology (Consumer Psychology)