Pragmatic BIM helps facility managers and their AEC partners deliver BIM projects that reduce the cost of building handoff and jump start facility maintenance and space management.A field-tested process developed in projects for Xavier University and The Mathworks ensures that owner requirements are gathered properly and communicated clearly so that building owners get the critical information they need throughout design, construction, commissioning and handover.

Responsible for driving adoption of new technology (BIM integration) within existing customer base. Repackaged BIM integration to reach a new market (AEC). Leveraged our strategic alliance with Autodesk to launch a new product line in August 2012. Results: Adoption of BIM technology delivered on plan. 20% of existing base leveraging integration including key customers like Xavier University, Mathworks, and Bayer Pharmaceuticals. For new AEC initiative, engaged six new reseller partners and delivered four new customers within two months of launch.

Over six years, helped lead the company to consistent double-digit revenue growth for its facility management solutions. Developed marketing and sales tools to generate awareness, generate leads and support the sales process. Launched new products for project management and sustainability. Created strategic alliances with Jones Lang LaSalle and Autodesk. Managed five direct reports covering various disciplines: product management, marketing, inside sales/lead management, documentation, and QA.Results: Played a key role in leading the company’s 25-30% average revenue growth. New product revenues delivered 15% of total software revenue and helped influence opportunities for core products. Lead generation programs averaged qualified lead growth of 32% annually.

Assisted in marketing strategy, messaging, and competitive positioning. Responsible for lead generation and lead management programs for SciQuest's e-procurement and materials management solutions. Developed business case substantiation, tools, and process for sales team.

Provided strategic marketing and product management consulting for small to mid-size technology firms. Services included market and customer research, product launch management, and development of tools for all aspects of the marketing and sales funnel.

Owned and operated a Web development and design firm that specialized in creating marketing programs and tools for technology companies.

Managed marketing communications programs including advertising, public relations, sales collateral, and lead generation and customer events.