Marty Conway  Mba, Ms

Marty Conway Mba, Ms Email and Phone Number

Leading in high profile organizations-- management/marketing/media. Lifelong learner, educator. @ M&T Bank
Marty Conway Mba, Ms's Location
Columbia, Maryland, United States, United States
Marty Conway Mba, Ms's Contact Details

Marty Conway Mba, Ms work email

Marty Conway Mba, Ms personal email

About Marty Conway Mba, Ms

Exemplary business/marketing/media/sales leader with strong interpersonal skills and ability to interact professionally with all levels of management. Proven marketing excellence with consumer and business properties and products and brands. Sales, marketing, media and product executive with 20+ years of corporate, team, league, & agency experience building plans, products, teams, and business segments. Emotionally intelligent leader with experience developing strategies, products, teams, and consensus in fast-paced organizations. Significant experience in executive selling and presentation. Extensive track record of success in managing large budgets and aggressive deadlines. Success in managing matrix organizations. Strong, hands on achiever. Background: * Consumer/brand, agency and sports property experience. * Track record of leading critical business expansion, program management and revenue generating activities for sports properties,* Fortune 500 organization business leader with keen understanding of digital, social & emerging media platforms. * C-Suite client relationship developer and innovative marketing strategies leader who impacts revenue performance and positions organizations for long-term, sustainable growth. Key Experiences:*Strategic Business Planning & Execution * Creating Marketing & Brand Development Programs * Digital Content Creation, Curation & Distribution. * Digital Media Development Plans * Strategic Alliance Management * Global Business Development/Expansion * P&L Management *Ecommerce Marketing Skills & Qualifications: Sales: Leading sales teams, from 5-50 person teams. Customer acquisition, sales development & growth. Leading/managing teams, staff development, diversity, etc.Marketing: Effectively employing multi platform marketing, including wide variety of channels such as print and digital collateral, direct mail, web, active social engagement, print and digital advertising, video production, and webinars.

Marty Conway Mba, Ms's Current Company Details
M&T Bank

M&T Bank

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Leading in high profile organizations-- management/marketing/media. Lifelong learner, educator.
Website:
mtb.com
Marty Conway Mba, Ms Work Experience Details
  • M&T Bank
    Vice President/Sponsorship Manager
    M&T Bank Jun 2022 - Present
    Buffalo, New York, Us
  • Georgetown University
    Georgetown University; Adjunct Faculty Mcdonough School Of Business & School Of Continuing Studies
    Georgetown University May 2010 - Present
    Washington, Dc, Us
    Leading students as Adjunct Faculty in McDonough School of Business/School of Continuing Studies. Design, development and teaching/delivery in on campus (undergraduate and graduate levels), online and professional development (executive education) format(s). Courses Taught:MARK 235: Social and Digital Media StrategySTRT 582: Lean Start-up PrinciplesMARK 233: Strategic Sports Marketing MPSM 510: Leadership & Management Principles MPSM 845: The Global Business of Sports, focus on mega-event (Olympic, World Cup, et. al) & global trends in sports business MPSM 853: The Business of Sports Media: focus on sports media, business models, trends, leadership and evolution of the industry.Global Campus: Joosor Institute/Georgetown UniversityGlobal Football and Sports Management, Doha QatarLead faculty for Georgetown Global Business of Sports Executive Program: focus on marketing, branding and technology in sports on a global scale
  • Josoor Institute
    Faculty: Sport Management & Football
    Josoor Institute Apr 2015 - Present
    Doha, Qa
    Current Lead faculty/facilitator for Josoor Institute Sport Management and Football Professional Diploma Course located in Doha, Qatar. Program is designed and delivered in both English and Arabic and is designed to instruct current and future sports management professionals in the GCC, MENA--and wider-region. Focus area of instruction around Leadership & Management, Marketing, Media and Communications, connected to major sport and entertainment properties, including FIFA World Cup 2022 as well as other major/mega events in the GCC region.
  • Way Forward Associates
    Strategic Marketing, Brand/Business Development, Sales & Media
    Way Forward Associates Jan 2016 - Jun 2022
    I leverage my experience, background and tools in helping business leaders and companies with their business challenges, including expansion, growth, development, marketing, sponsorship, digital media and mobile strategies/execution. Also, partner selection, negotiation and activation of programs, with emphasis on existing and emerging communication technologies. Leadership and media training and strategies for critical and time sensitive matters.Recently, led a marketing and media review for a $50+M regional chain. Developed and implemented a marketing, social and digital media program that led to a sales turnaround that included an increase of 6% in sales in 9 months
  • U.S. Department Of State
    Global Sports & Cultural Affairs Expert
    U.S. Department Of State Oct 2017 - Oct 2017
    Washington, Dc, Us
    Speaker program through the US Dept. of State speaking to foreign audiences to advocate US policy and/or communicate and educate about American society, culture and institutions. Expert speaker and lecturer on US sports business, policy and physical fitness, wellness and health development policy and practices.
  • Factory Athletics
    Vice President Marketing
    Factory Athletics Apr 2014 - Dec 2015
    Columbia, Md, Us
    *Served as Chief Marketing & Revenue Officer*Responsible for all sales and marketing and merchandise sales functions of the organization of the 50+ person home office, and remote staff team.*Lead combined inside/outside sales team of 35, w/$12m+ revenue objective.*Lead staff of 10 marketing/digital/social/ team, with 18+% new customer growth objective.*Lead and manage sales, marketing, partnerships, digital and social media, merchandise/commerce teams, as well as responsible for all online/offline-marketing channels*Leadership of C-Suite team by crafting programs designed to maximize news revenue opportunities across the three primary sport brands, baseball, softball and volleyball*Lead integrated team for successful redevelopment of branded web and mobile platforms. Increasing new user visits by 15+% and recirculation/repeat visit by 20%, among key metrics*Added Integrated social and digital media advertising channels, including Google Adwords, Facebook ads, display, and retargeting programs. Increasing customer acquisition through digital channels by 20+%.*Create and manage KPI's; including revenue, transactions, revenue per customer, cost per acquisition, and customer lifetime value. Increased average sale price (ASP) y/y by 12%, increased transactions y/y 10%, lowered customer acquisition costs across all channels by 10%*Developed long term plans for new streams, as well as post transaction services model to capitalize on introductory transactions.*Identify and lead cross-functional teams to organization goals and objectives with customer acquisition and conversion. *Developed long term plans for new streams, as well as post transaction services model to capitalize on more than 15k introductory transactions. *Developed dynamic and variable pricing models for introductory transactions.
  • Loyola University Maryland
    Visting Assistant Professor, Communications
    Loyola University Maryland Aug 2013 - Apr 2015
    Baltimore, Md, Us
    Taught more than 100 undergraduate students in Marketing/Communications and Advertising. I reorganized the courses to be oriented toward teaching students new media and communication strategies and tactics.
  • The Greene Turtle
    Consultant
    The Greene Turtle Apr 2013 - Apr 2014
    Columbia, Md, Us
    Marketing, sales, digital and social media strategy consulting.
  • Imre
    Vice President, Sports Marketing
    Imre Sep 2011 - Jan 2013
    Towson, Maryland, Us
    Led reformation of new Sports Marketing unit. Created vision and action plans around 3 key sport verticals, Sport Properties, Sport Products and Brands Using Sports. Developed new strategic plans for: key client relations, new business development, program and product develop for sports unit and sports marketing expertise across all divisions of the company. Developed unique selling proposition(s) for sports properties, products and brands offering at IMRE Sports. Conceptualized and implemented marketing strategy for clients, including the Baltimore Orioles, Vstrator mobile, Towson University athletics and others. Developed initial annual revenue run rate of $1M, y/y. Strategy lead for cross functional teams including digital, mobile and social media components for sports clients.
  • Aol
    Director/General Manager
    Aol Jun 2007 - Dec 2010
    New York, Ny, Us
    Director for Global Strategic Marketing Partnerships Group--Business Development. Identify, negotiate, close and activate deals in media, access and technology space for AOL brand. *Closed deals with major brands, including H-P, Sony, Verizon, etc. *General Manager for global consumer portal program in 40 countries, 18 languages which rolled out over 15 month time frame. This major co-brand partnership was a multi product rollout and introduction that resulted in acquiring more than 35M Unique visitors per month to AOL-HP products and built global revenues of more than $200M.*Led BD vertical for consumer, technology and media distribution channel partnerships with both established and emerging partners.
  • Aol
    Director, Aol Media Networks
    Aol Jun 2001 - Jun 2007
    New York, Ny, Us
    Directed business/account management team leading AOL paid services, access and audience products through the AOL Network online marketing channels. With $40-50MM in inventory, focus was on monetization of key subscription and product offerings across the AOL Network. Managed planning and review cycles and met key order, impression and response rates goals for various stakeholders throughout the company.
  • Aol
    Director, Business Development, Aol Sports
    Aol Jan 1996 - May 2001
    New York, Ny, Us
    Joined AOL as the company was successfully emerging as a mass market Internet business leader within a highly volatile industry. Directed and executed a wide range of top-level business initiatives while managing internal and external stakeholders. Led highly successful, diverse and integrated business, content and online marketing efforts.Director of Business Development: AOL Sports.*Led development and management of key content, commerce and media partnerships with industry leaders, overall value exceeding $10M. *Developed and managed high-level stakeholders, including ABC Sports, The Sporting News, The New York Times and more. Developed partner plans for transition from traditional media channels into, new, emerging digital media space. *Built AOL Sports into first online branded sports destination. Directed all content and business aspects for 30+ online content providers (i.e. The New York Times, Disney/ABC) with a combined annual budget of $25MM. *Led account team through setting of initial deal terms, performance assessments, content analyses, programming plans, account reviews and contract renewals.
  • Texas Rangers Baseball Club
    Vice President, Marketing & Business Development
    Texas Rangers Baseball Club Apr 1992 - Mar 1996
    Arlington, Texas, Us
    Led the franchise business & marketing transition through the building of the new facility "The Ballpark in Arlington". Created new Texas Ranger business organization platforms in key revenue verticals, including, sales, marketing, business development, media and merchandising. Completed a complete re-branding of the franchise during transition to new ballpark. *Created and executed plan around raising more than $30M in funding capital for ballpark from personal seat licenses, luxury suite agreements, corporate alliances and media contracts. *Organizational leader for all consumer and corporate sales programs. Achieved franchise record for season, group and club seating programs.*Developed, negotiated and closed deals to create innovative in stadium dining experiences with industry leading partners, establishing new branding opportunities and new revenue streams for the Rangers, which has now been duplicated in following on new ballpark developments.*Engaged in planning and execution for innovative retail partnerships inside and around the ballpark facility. Created new retail experiences for Ranger fans and win-win experiences for retail partners. *Developed annual marketing plan, including tactics & structural resources necessary to achieve objectives.*Organizational leader to identify, evaluate and recommend new business development initiatives to ownership
  • Baltimore Orioles-Major League Baseball
    Vice President, Marketing & Corporate Partnerships
    Baltimore Orioles-Major League Baseball Jan 1985 - Apr 1992
    Baltimore, Md, Us
    Designed, developed and implemented marketing and corporate sales programs for Baltimore Orioles and the highly acclaimed Camden Yards Ballpark. Directed all marketing, broadcasting and advertising efforts; implemented programs for new baseball stadium planning. Managed brand advertising programs, special events and all regional marketing efforts, including integrated broadcast marketing programs. Achieved franchise record of over 3MM total attendance with all 81 games sold out.

Marty Conway Mba, Ms Skills

Strategic Partnerships New Business Development Strategy Social Media Marketing Strategy Digital Media Digital Marketing Team Leadership Online Advertising Customer Retention

Marty Conway Mba, Ms Education Details

  • Loyola University Maryland
    Loyola University Maryland
    Marketing And International Business
  • Ohio University
    Ohio University
    Sports Management & Facility Management
  • Ohio University
    Ohio University
    Sports Management
  • Ohio University
    Ohio University
    Sport Management
  • Ohio University
    Ohio University
    Master Of Science - Ms
  • Saint Leo University
    Saint Leo University
    Business Managment

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