Marty Craft Email & Phone Number

Martinez, CA, US

New York, NY

Responsible for distribution, and processing, of compliance materials for Student Athletes taking part in Division III Sports at Yeshiva University. Also responsible for determining eligibility for both prospective and current SA's.

Manhattan, NY

• Responsible for charting and video analysis for MLB clients

• Event Planning and Production
• Baseball Video & Data Analysis
• Providing personal instruction in all aspects of baseball fundamentals
• Involved in the production of camps & clinics for both players and coaches

• NCAA Division 1 – Metro Atlantic Athletic Conference (MAAC)
• Managed - Budgeting, Accounting, Travel, and Purchasing
• Produced the 2005 Media Guide including Layout, Graphic Design and Content
• Reorganized the Alumni Diamond Club and increased both contributions and enrollment
• Introduced a parents section of the Diamond Club to gain more active members
• Created a concessions and sales program generating almost $4,000 net profits in first season

• Conducted coaches’ seminars and clinics for groups of 70-150
• Liaison to City Park & Recreation Departments, as well as Youth League Organizations, throughout Northern California
• Responsible for promotions media and advertising decisions, including the design and production of marketing literature such as brochures, posters, etc.
• Responsible for recruitment, contracting, and training of all staff for summer camp program
• Coordinated and maintained staff payroll and evaluation files
• Maintained staff ratio of 1-8 through growth of camps from 742 participants to 1499

• Responsible for developing unique marketing plans for target audience
• Designed promotions and advertising campaigns utilizing print and broadcast media
• Managed budgets in excess of $700,000: Helped formulate two major budget reduction programs while maintaining the integrity of the event
• Hired and negotiated contracts with staff including professional coaches and operations personnel
• Initiated web presence and designed original site.
• Managed staff and developed/organized daily program and evening special events

• Directed Baseball Fantasy Camps for Major League Baseball Teams including the Cincinnati Reds, Cleveland Indians, Minnesota Twins, Milwaukee Brewers, Oakland Athletics, and the San Francisco Giants
• Supervised and conducted sales, public relations, staff recruitment, marketing, advertising, accounting, and organization of camps
• Arranged and coordinated with corporate sponsors which utilized camps in national advertising campaigns
• Supervised creation and production of marketing literature including brochures, sales letters, television and radio ads, news releases and brochures
• Coordinated hotel arrangements, transportation, correspondence, and camp follow-up
• Developed preparation and response procedures for customer service, including evaluation and implementation of consumer ideas

B.A., Mass Communications

Courses in Employee Relations, Personnel Mgmt., Print and Broadcast Media, Public Speaking

Marketing And Sales

Courses in Public Relations, Advertising, Marketing Research, Psychology, Management and other business studies