Marty Davis Email & Phone Number

Buchs SG, CH

- Serve as a senior marketing executive on the global marketing team based in Buchs, Switzerland.- I oversee the Leading Minds Network, ELPRO's collaborative learning/thought leadership community engaging pharma, life science, health care and logistics industry leaders.

Vienna, WV, US

• Served as a member of the President's Cabinet and led institutional marketing activities to drive successful student recruitment and fundraising strategies.
• Led successful relaunch, redesign and content development of campus website
• Led full-scale Hubspot CRM implementation to drive student recruitment activities
• Wrote and concepted key email workflows from student prospect nurturing to enrolled status
• Enhanced institutional athletics program brand communications
• Wrote press releases and news articles to promote campus-wide initiatives; news bureau director

Cary, North Carolina, US

• Strategic management of internal and external communications. Oversight and direction of all corporate public relations, national media sponsorship and content management for various company web and social media sites..
• Directed all corporate public relations activities; supervised outside PR representative. Achieved record results for impressions and ad value through strategic product placements and sponsorships on national home.
• Digital media and site project lead instrumental in strategic direction and re-launch of corporate intranet site serving seven facilities nationwide; launched and manage company’s corporate blog.
• Led corporate initiative to implement email and digital communication strategy; oversaw production of all customer enewsletters.
• Developed and managed strategic content on various company web sites and social media sites; launched first corporate online newsroom optimized for search.
• Key launch team member for Simonton Service Solutions. Led program branding, produced and directed a series of 14 consumer-oriented “how-to” videos and collateral.

Vienna, WV, US

• Key member of institutional advancement team; directed all advertising, media planning/placement and collateral development to effectively market the university to various constituents. Served as liaison to outside.
• Served as campus webmaster and led two successful re-launches of the university’s web site (www.ovu.edu); trained and coordinated content management teams; developed site strategy, architecture and navigation. Launched.
• Led rebranding and successful name change to university status including constituent market research, introduction of new brand mark, university seal update and new graphic identity standards. Developed new athletic.
• Concepted, developed and designed print advertising, display systems and marketing collateral for admissions recruitment, fund raising, alumni and academic departments.
• Managed campus photography services including digital shooting, editing and image archival.
• Managed university news bureau services including media relations, writing, editing, and final approval/distribution of all institutional press releases. Wrote and edited articles for quarterly OVU alumni magazine.

Broomfield, CO, US

• Oversaw Alcoa Wheel Products International account, the agency’s largest client.
• Managed account teams to execute marketing research and communications projects for clients and their dealer, distributor, fleet and driver customers.
• Developed trade advertising campaigns for accounts including creative concepts, media planning and placement; represented clients at major industry trade shows.
• Oversaw client’s light truck wheel promotions and strategic product placements in Field & Stream, Truckin’magazine and other high profile industry magazines and trade shows.
• Successfully launched the Wheel Products Division’s first web presence in full compliance with Alcoa corporate web standards.
• Key team member in rebranding project for East Manufacturing, a leading trailer manufacturer.

Columbus, OH, US

• Day-to-day account management for national and regional business to business and consumer clients including Ames Lawn and Garden Tools, Eastman Kodak (optical storage division), Bayer Corporation (coatings division).
• Produced TV and radio spots for United Bank; assisted on production of annual report; worked with production team to edit and produce annual shareholder video; served on team that wrote strategy for first United Bank.
• Won regional Addy Award for Edgetech I.G. systems promotional direct mail campaign.
• Worked on account team to develop strategy for national brand roll-out for Simonton Windows.
• Strategic lead in launching first web presence for Edgetech I.G.; wrote start-up strategy, site architecture and navigation schemes.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Public Relations