- Serve as a senior marketing executive on the global marketing team based in Buchs, Switzerland.- I oversee the Leading Minds Network, ELPRO's collaborative learning/thought leadership community engaging pharma, life science, health care and logistics industry leaders.

Served as a member of the President's Cabinet and led institutional marketing activities to drive successful student recruitment and fundraising strategies. • Led successful relaunch, redesign and content development of campus website• Led full-scale Hubspot CRM implementation to drive student recruitment activities• Wrote and concepted key email workflows from student prospect nurturing to enrolled status• Enhanced institutional athletics program brand communications• Wrote press releases and news articles to promote campus-wide initiatives; news bureau director• Rebranded all academic program literature with a focus on successful alumni testimonials

Strategic management of internal and external communications. Oversight and direction of all corporate public relations, national media sponsorship and content management for various company web and social media sites. Served as key project lead and liaison with outside marketing agencies; supervised three marketing specialists.• Directed all corporate public relations activities; supervised outside PR representative. Achieved record results for impressions and ad value through strategic product placements and sponsorships on national home improvement programming including Flip This House (A&E Network); 10 Grand in Your Hand, Kitchen Impossible, Fix My Yard and Blog Cabin (DIY Network); This Old House; The Money Pit; Hometime (PBS); HANDY magazine and others. Oversaw press releases, advocacy campaigns, product donations, media interviews and media relations. Served as company spokesperson. • Digital media and site project lead instrumental in strategic direction and re-launch of corporate intranet site serving seven facilities nationwide; launched and manage company’s corporate blog.• Led corporate initiative to implement email and digital communication strategy; oversaw production of all customer enewsletters.• Developed and managed strategic content on various company web sites and social media sites; launched first corporate online newsroom optimized for search.• Key launch team member for Simonton Service Solutions. Led program branding, produced and directed a series of 14 consumer-oriented “how-to” videos and collateral.• Project lead on industry award-winning lead-based paint consumer awareness campaign, including video, marketing collateral and web presence.• Produced and directed comprehensive company plant tour video for channel partners and training team; other video content as required.• Routinely served as project management lead on various company initiatives; worked with corporate office to manage company crisis communications.

Key member of institutional advancement team; directed all advertising, media planning/placement and collateral development to effectively market the university to various constituents. Served as liaison to outside marketing agencies and supervised designer/production supervisor; managed all institutional brand communications.• Served as campus webmaster and led two successful re-launches of the university’s web site (www.ovu.edu); trained and coordinated content management teams; developed site strategy, architecture and navigation. Launched comprehensive alumni portal solution.• Led rebranding and successful name change to university status including constituent market research, introduction of new brand mark, university seal update and new graphic identity standards. Developed new athletic mascot character and implemented new graphic standards.• Concepted, developed and designed print advertising, display systems and marketing collateral for admissions recruitment, fund raising, alumni and academic departments.• Managed campus photography services including digital shooting, editing and image archival.• Managed university news bureau services including media relations, writing, editing, and final approval/distribution of all institutional press releases. Wrote and edited articles for quarterly OVU alumni magazine.• Planned and executed press conferences, special events and campus promotions. Also served as university spokesperson.• Published monthly alumni and admissions email newsletters; wrote and edited content.• Initiated and implemented the university’s first live webcasts of all home basketball games.• Formed strategic corporate partnerships with Liberty Mutual and other corporations to sponsor “Good Sports Essay/Poster Contest” and various fundraising events for the athletic department.

Oversaw Alcoa Wheel Products International account, the agency’s largest client.• Managed account teams to execute marketing research and communications projects for clients and their dealer, distributor, fleet and driver customers.• Developed trade advertising campaigns for accounts including creative concepts, media planning and placement; represented clients at major industry trade shows.• Oversaw client’s light truck wheel promotions and strategic product placements in Field & Stream, Truckin’magazine and other high profile industry magazines and trade shows.• Successfully launched the Wheel Products Division’s first web presence in full compliance with Alcoa corporate web standards.• Key team member in rebranding project for East Manufacturing, a leading trailer manufacturer.

Day-to-day account management for national and regional business to business and consumer clients including Ames Lawn and Garden Tools, Eastman Kodak (optical storage division), Bayer Corporation (coatings division), Edgetech I.G., Inco Alloys International, Simonton Windows and United Bank.• Produced TV and radio spots for United Bank; assisted on production of annual report; worked with production team to edit and produce annual shareholder video; served on team that wrote strategy for first United Bank web site; oversaw various advertising campaigns.• Won regional Addy Award for Edgetech I.G. systems promotional direct mail campaign.• Worked on account team to develop strategy for national brand roll-out for Simonton Windows.• Strategic lead in launching first web presence for Edgetech I.G.; wrote start-up strategy, site architecture and navigation schemes.