Marty Fajerman Email & Phone Number

Concord, Nc

Lading a team of outside salespeople, inside sales, and technical marketing in North America for Kanthal, a world leader in in the Industrial heating elements industry.

Spearhead daily operations by directly overseeing the entire Flow Management category, including marketing strategies, new product development, and P&L accountability. Drive international product sales/distribution within Global Water Management by coordinating a team of 6 sales representatives and 30 distribution centers across Latin America, Asia, Europe, and the Middle East.Key Accomplishments:• Facilitated international sales growth from >$1M to $6M (2016) by introducing multiple products to European and Middle Eastern markets and establishing a strong brand presence within Latin America.• Consistently generated record sales in Flow Management (2018 – 2021), obtaining $3M+ in gross profit, by boosting mining/plumbing channel presence and e-commerce sales while dramatically increasing margins via pricing, SKU rationalization, and the reduction of low-profit sales channel presence.• Specifically chosen to lead product category management and margin growth for a $45M product line within the NDS Flow Management to wholesale irrigation/plumbing channels and multiple big box retailers, including Lowes, Home Depot, and Menards due to exceptional leadership skills and a success-oriented mindset.• Enabled the company to take on growing EMEA and APAC sales regions ($9M, 2021) by setting up multiple distribution entities.• Independently took on Product Management responsibilities in addition to International Sales, including product category strategies, marketing, P&L, and product innovation initiatives.• Took multiple continuing personal development programs throughout employment, including in consultative selling, negotiations, challenger sales, leadership development, sales management, and project management

Streamlined day-to-day processes by coordinating a team of global sales personnel, agents, and distributors as well as promoting export sales, integrating packaging changes, and managing export documentation. Consistently generate new and repeat business by identifying new markets, maintaining/improving existing customer relationships, and leveraging interdepartmental communications with Marketing, Logistics, and Production Planning to service each market’s unique needs. Upheld company regulations and local product laws by closely collaborating with the Legal department to create agent/distributor agreements, register trademarks, and enforce international legal requirements/customs.Key Accomplishments:• Doubled international sales within the first year, growing annual department sales from $1.5M to $10M over five years, by pursuing key networking opportunities, conducting diligent follow-up, identifying distributors in new markets, and recruiting sales agents to assist in local territory management.• Cultivated international commercial product sales from $0 to $7M with a 30% annual growth rate by partnering with Production to manufacture metric-based product sizes, collaborating with Marketing to create company-specific literature, upholding compliance standards, efficiently resolving compliance needs, and recruiting distributors.• Selected for the company Leadership Training Program for Executive Management due to repeatedly demonstrating a strong business acumen and strategic decision-making abilities.

Directed all sales of consumer and professional Building and Home Improvement Materials in overseas markets, leading a team of wholesale distributors and sales reps across the world.• Transformed sales Internationally that had fallen 15% in consecutive years and grew by 25% in first year and 45% in second year, establishing closer collaboration with current customers driving sales, setting up new distributors in vacant markets, and increasing pricing in markets where exchange rates were favorable.• Grew global territory from $7MM to over $14MM, through direct customer contact, travel within markets with distributors and introducing products with features and sizes acceptable in foreign markets.• Added sales agents in multiple countries in South America, Europe, and Asia, resulting in closer customer relationships, loyalty, and ongoing sales opportunities.

Developed and introduced a line of composite decking material manufactured at 2 factories and selling to a distribution network across the USA, including major home centers such as Lowe's and Home Depot, in addition to one-step and two-step wholesale distribution. Also was in charge of marketing a line of injection molded shutters and siding accessories sold to retailers nationwide.

Managed all sales of specialty building products for contractors and consumers to National Accounts of Lowe's, Menards, and 84 Lumber including wood sidings, vinyls sidings, and mouldings. Accounts grew from $65 MM to 80 MM in two years . Menards was company's largest account growing from $40 MM to $50 MM in the first year.

Ba, Business Administration

Mba, Marketing

Education record