Marty Fulton Email & Phone Number

Alpharetta, GA, US

Alpharetta, GA

• Freelance creative and project management source for a variety of clients. Current and previous clients include Purchasing Power, Affiniti Golf Development Company, Digital Scientists, Fujitsu, Carlson Marketing Group.
• Provided an all-in-one creative services source for design, copywriting and pre-press production for companies seeking a cost-effective solution to fulfill their advertising and marketing communications needs.

Atlanta

Create product content and buying guides for eCommerce website. Research specifications to identify key product features. Review data to ensure accuracy for product descriptions and features to reduce customer care issues. Continuously develop methods to streamline copywriting processes while generating meaningful content to influence shoppers and boost.

Part-time sales support contractor for digital marketing agency. Responsible for creating proposals, following up with prospective and current clients, scheduling and administrative support. Copywriting for Twitter/Facebook social media campaign for Viking Office Supplies.

• Promoted to manage the development of merchandising, creative design and execution of the annual The Reward Collection print and online catalogs for an incentive programs/loyalty solutions provider.
• Merchandise buyer (electronics, home goods, sporting equipment and personal accessories) and travel rewards coordinator (cruises, hotel certificates, rental cars and vacation packages).
• Project manager for the online Reward Collection catalog. Created timelines to meet deadlines and collaborated efforts from internal resources (IT, Marketing, Operations, Creative Services and Client Relations) to.
• Created campaign themes to unify the online promotions with catalog support materials.
• Initiated an advertising co-op program to showcase key brands and new products.
• Secured direct buying relationships for key brands to reduce costs and expand the product offering.Results:

• Responsible for developing print promotion strategies for travel and merchandise rewards.
• Initiated and executed the design of creative elements to support client promotions including program identity logos, sales support kits, direct mail pieces, e-mail statement messaging and dealer displays.
• Engaged in the creative content development and execution that would drive branding guidelines through each program promotion component.Results:
• Created cost-effective "Marketing In A Box" promotion kits to enable clients a customization option for communication materials to raise program awareness among participants.
• Reduced printing and mailing costs by approximately 57% with an innovative packaging solution for travel reward brochures.
• Initiated the in-house design and merchandising collaboration for The Reward Collection to expand the reward offering to program participants while reducing operating expenses and pre-press production costs.

• Promoted to Advertising Manager in 1997 from the previous position held for two years as Creative Services Coordinator. Established an in-house creative services department for producing dealer promotion kits, product.
• Designed and executed the production of all consumer catalogs, product specification sheets, ad campaigns and point-of-purchase dealer promotion kits. Supervised styling at photo shoots.
• Placed media buys for advertisements in USA Today and home theater enthusiasts publications.
• Collaborated with exhibit design firms and created sales support tools to enhance Mitsubishi's presence at trade shows and dealer meetings.
• Supervised distribution and fulfillment of catalogs and promotion materials.
• Managed budgets and organized timelines to simultaneously execute multiple projects.Results:

• As Sales Promotion Manager for a monthly trucking and transportation magazine, I planned and executed the design of media kits, editorial calendars, direct mail campaigns, custom marketing supplements and sales support.
• Exceeded annual sales goals for direct mail list rentals and bi-annual postcard deck mailings.
• Generated revenue from custom-designed editorial supplements that showcased advertisers in the articles.
• Executed all design and copywriting functions to reduce expenditures for outside creative sources.

B.S., Journalism

Concentrated studies in Advertising, minor in Photography.

Journalism

Certificate In Creating New Media