Marty Gabel Email & Phone Number

Greater Chicago Area

Oversee the evolution, long-term content enhancements, and restructuring of the 10,000+ page NAR.realtor website so it engages users, and creates an interactive community between the association, its members, and the public.Design, test, and build-out new landing pages (desktop and mobile) while simultaneously create or edit 30 to 40 pages of content each week that uphold the multi-brand standards of the Marketing, National Leadership, MLS & Association Governance, Library & Archives, and REALTOR® Magazine teams of the Association.Meet directly weekly with Executive Officers, staff, IT, and member-leaders to address and resolve content and technical challenges. Results have included a new, decluttered site with attractive, responsive pages, eye-catching images, videos, testimonials, and streamlined emphasis on member benefits and an overall enhanced user experience.

Greater Chicago Area

Member of the team that won a 2011 Chicago Innovation Award for our dedication to helping consumers and businesses find excellent and useful iOS and Android mobile apps.Oversaw a team of 10 to 15 freelancers to publish 15-20 app reviews per week, while simultaneously writing up to 10 articles, reviews, and industry news columns per week. Wrote several viral articles that appeared on Yahoo!’s home page, boosting traffic to the Appolicious and AndroidApps websites by 75%. Resulted in multiple incredulous remarks made by Internet commentators in their blogs.Edited and proofread all contributions prior to publishing, curated “Best Lists,” and prepared articles for publishing using in-house content management system.Supported app search QA by testing algorithms and ensuring high editorial standards across brand websites and partner apps.

San Francisco Bay Area

Revamped and improved existing 100+ location Destination Guide resulting in users staying longer in the Second Life “virtual world’ software game universe. Changes included rewriting text, creating enticing descriptions, and adding compelling destination imagery. Increased site revenue by featuring virtual world ‘stores’ where players could purchase consumer goods for their virtual characters with real world money.Created 10 to 20 new additional destinations pages of text and imagery to the guide each week after initial guide rewrite while simultaneously editing and proofreading copy for other Linden Lab website properties.Produced bimonthly in-depth community blog postings highlighting interesting Second Life places and interviewed their creators ‘in world.’

San Francisco Bay Area

Joined the launch, alongside engineering and operation teams, in the creation of a search engine that produced visual results that ‘flipped’ similarly to the original iTunes album interface. Focus of work was relevance testing to enhance machine learning, and use of classification technology to narrow down search engine results.Developed and managed projects focused on improving in-house tools, search results, enhancements, and updates.Resolved an average of 100 misclassification issues or problem queries per week, and built viable adult content filters thus eliminating unsafe and illegal search results.

San Francisco Bay Area

Composed 2-3 editorial content pieces per week for the daily Yahoo! Picks, The Spark, and New & Notable sites.Directed a team of six ‘checkers’ who proofread editor’s work resulting in zero grammar, punctuation, and style errors, creating consistency and greater team collaboration.Researched the Internet for sites that fit with the culture of Yahoo! for inclusion in the Yahoo! Directory, and developed an internal blog outlining innovative sites for Yahoo! staff.Integrated user-feedback and search results into the search engine and joined the QA process for search engine relevance testing.

London, United Kingdom

Established UK style guidelines and localized UK products for a British audience distinct from their U.S. counterparts. Translated Yahoo! products with UK standards to feel more welcoming to UK users; changed the entire site tone to be better suited to the British audience.Built ‘full coverage’ news pages to react to major events, pulling in relevant articles from various sites, creating front page headlines, and reacting to current events immediately.Wrote the weekly Yahoo! Picks and daily 'What's New' pages while also edited 2-3 contributions from freelance writers per month.Hired and trained three new Yahoo! UK & Ireland editorial staff members.

London, United Kingdom

Part of launch team for a UK-based film web site, popcorn.co.uk.Developed system and infrastructure for gathering nationwide cinema listings. Provided editorial content including weekly TV listings. Recruited and managed a team of data-entry operators.

London, United Kingdom

Wrote and/or provided program information to the TV listings magazines and newspapers. Created and updated the Carlton program and presentation schedules.Maintained schedule information on the Carlton web site.

London, United Kingdom

Maintained PRS database with details of music used on ITV television programs. Researched unmatched performances using PRS/MCPS database to track down writers/publishers. Dealt with both customer and internal queries. Divided royalties between interested parties following PRS rules.