Marty Goodnight

Marty Goodnight Email and Phone Number

Pipeline Driver | Galvanizer | Obsessive Competitor | Dad/Hubby | Frenchie Herder @ Springfield Business Journal
Marty Goodnight's Location
Springfield-Branson, Missouri Area, United States, United States
Marty Goodnight's Contact Details

Marty Goodnight work email

Marty Goodnight personal email

About Marty Goodnight

🔹 Who am I? A quick glance at my StrengthsFinder traits speaks volumes: I'm an idea person, always connecting dots that others don't see (#Ideation). I bring a commanding presence to any situation, taking charge and making decisive decisions (#Command). My mind is always on the move, spotting patterns, and drafting alternative routes to success (#Strategic). I am a wealth of information, eternally curious and always collecting and archiving valuable data (#Input). Above all, I am driven by the thrill of competition, always striving to outdo my previous best (#Competition).🔹 From the Working Genius model, I derive energy from galvanizing others with my inventive ideas, leading the charge with enthusiasm and vitality (#Galvanizing/Invention). I am known for my tenacity, relentlessly pursuing my goals, backed by a deep sense of wonder and curiosity (#Wonder/Tenacity). Admittedly, discernment and enabling can sometimes be a hurdle; however, I constantly seek ways to improve, turning these challenges into stepping stones to growth (#Discernment/Enabling).🔹 My Enneagram types further underline my persona: I'm a self-assured #Challenger (8), brimming with optimism as an #Enthusiast (7), always inquisitive and insightful as an #Investigator (5), and ceaselessly striving for excellence as an #Achiever (3).🔹 My Myers-Briggs type? ENTJ. I thrive in the external world, energized by interaction (E). I'm always looking at the bigger picture, focused on possibilities and innovations (N). I make decisions based on logic and objective analysis (T), and prefer a structured, orderly life (J).🔹 In essence, I am a person of energy, innovation, assertiveness, and strategic thinking. I thrive on competition and constant improvement. I may occasionally struggle with discernment and enabling others, but my strengths far outweigh these areas for growth. I may not always sweat the small stuff, but rest assured, I've got my eyes on the big picture, always steering towards success.🔹 This is me, raw and unfiltered. Let's connect, collaborate, and create the unimaginable! 🚀

Marty Goodnight's Current Company Details
Springfield Business Journal

Springfield Business Journal

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Pipeline Driver | Galvanizer | Obsessive Competitor | Dad/Hubby | Frenchie Herder
Marty Goodnight Work Experience Details
  • Springfield Business Journal
    Publisher
    Springfield Business Journal Dec 2023 - Present
    Springfield, Missouri, Us
  • Classy Llama
    Director Of Marketing
    Classy Llama Jan 2021 - Dec 2023
    Springfield, Missouri, Us
    Partnered with and lead a digital marketing production team to launch dynamic marketing content and communication tools for promotional campaigns.Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies to drive MQL's into our pipeline using Pardot and SalesForce software.Planned and executed events and marketing programs to increase qualified leads resulting in 6-figure sales proposals.Created dynamic partnership programs and events with eCommerce entities including Adobe Commerce, BigCommerce, Klaviyo, Avalara and Klevu. Changed sales culture to incorporate omni channel sales sequences utilizing ZoomInfo and sales technologies to drive new project leads.Strategically aligned with vertical industry conferences like AASA and AAPEX to deepen relationships and provide authoritative content opportunities for the agency.
  • Springfield Business Journal
    Associate Publisher
    Springfield Business Journal Jun 2016 - Dec 2020
    Springfield, Missouri, Us
    Strategically grow multi platform revenue through print, digital, event, custom content and digital marketing services by collaborating with our SBJ team and developing ideas for our customer to grow their business lines.Led a 3-year strategic planning process with executive team.Repositioned a 38-year old publication by developing the “Business Authority” marketing campaign and making major positive market shifts by leveraging a powerful value proposition.Led the redesign of www.sbj.net and was named Alliance of Area Business Publisher's top website in the nation one year after launch.Strategic plan led to a +30% in circulation, +68% in revenue and a +31% in average advertiser transaction.2019– Most profitable year in 40 yearsIn 2020, we grew during a pandemic through strategic partnerships and creating innovative advertising programs.
  • Inboundstar
    Founder, Owner
    Inboundstar Jun 2014 - Jun 2016
    Prospected and sold software as a HubSpot-certified Inbound Marketing Agency focused on lead generation for media companies.Managed complex inbound marketing campaigns via persona development, buyer's journey identification, content creation by stage and deployment of marketing techniques for inbound leadsDeveloped a turn-key inbound media kit for newspaper companies using content development and marketing automation for MQL's.Nationally recognized presenter at The MegaConference, Inland Press Association and Local Media Organization.Hosted national webinars on inbound marketing, sales development and sales organization transformation for media companies.Organized national conference with Inland Press for digital sales.
  • Gannett
    Advertising Director
    Gannett Jul 2008 - Jun 2014
    New York, Ny, Us
    US Community Publisher leader over over 100 newspapers in overall and digital revenue growth over a 2-year time frame (2012/2013).Lead a sales team of 60+ to drive marketshare in key verticals like Automotive, Grocery, Real Estate, Financial and Home Improvement categories.Shifted from traditional media to digital first - sold and grew the Gannett's largest digital contract with a regional automotive group worth over $750k in annual digital sales.Changed team sales culture by focusing on pipeline management adopting SalesForce as our CRM.Won 2 INMA International awards for ”Best Marketing Solutions” for Cox Diabetes Awareness in 2011 and BCFO Pink for Life in 2013.Implemented the IDEO process as the first among all Gannett newspapers to formally install procedures for innovating new products based on user needs.
  • Mcclatchy
    Director Of Retail Territory Sales/Interim Vp Of Advertising
    Mcclatchy Feb 2007 - Jul 2008
    Sacramento, California, Us
    I led a group of 7 sales managers that specifically coached outside and inside Account Executives to exceed quota by developing creative marketing solutions in the relentless pursuit of customer results.Transformed sales organization into a highly accountable, performance-based sales culture.Strategically reformatted geographic territories into potential-based sales positions to maximize sale resources.Relaunched new commission plans designed to reward and accelerate top performance.Reconfigured a traditional advertising pricing system based on economic thresholds impacting churn, average transaction and buying incentives Implemented Salesforce to track pipelines and have been a CRM evangelist since 2007.
  • Mcclatchy
    District Sales Manager
    Mcclatchy Jan 2006 - Feb 2007
    Sacramento, California, Us
    • Led a team of outside Account Executives to become the Top-performing district in percentage of revenue gains by surpassing 2006 by 116%.
  • Mcclatchy
    Grand Communications Sales Manager
    Mcclatchy Dec 2004 - Jan 2006
    Sacramento, California, Us
    • Selected to launch Cars.com – The Magazine, a new classified weekly publication for car shoppers in Kansas City.• Promoted in May 2006 to lead the sales team for the Niche Publications Team including product management and sales management of KC Weddings/Bridal Spectacular, Goin’ to Kansas City and ART Magazine.
  • Mcclatchy
    National New Business Development
    Mcclatchy Feb 2004 - Dec 2004
    Sacramento, California, Us
    • Prospected National and Statewide Political advertisers for the 2004 election year generating significant gains in revenue.• Teamed with Gannett advertising executives to call on Washington D.C. groups. Our partnership was nationally recognized by Editor & Publisher and Presstime Magazine as an innovative move to capture political advertising dollars.
  • Mcclatchy
    Retail Account Executive
    Mcclatchy Apr 2003 - Feb 2004
    Sacramento, California, Us
    • Used training from the financial industry to successfully develop and implement a territory growth strategy to quickly develop new advertising business.
  • A.G. Edwards & Sons, Inc.
    Financial Consultant
    A.G. Edwards & Sons, Inc. Jun 2002 - Apr 2003
    Us
    • I took a risk and pursued the opportunity to become a fully licensed (Series 7, 66, KS/MO Insurance) financial consultant for one of the largest full-service brokerage companies in the nation.
  • Mcclatchy
    Senior Account Manager
    Mcclatchy Jul 2001 - Jun 2002
    Sacramento, California, Us
    • Maintained and grew 30 existing long-term relationships with large newspaper advertisers.• Created, negotiated, sold and managed complex multimedia advertising campaigns consisting of radio, television & print advertising.
  • Mcclatchy
    Sales Training & Resource Manager
    Mcclatchy Jul 2000 - Jul 2001
    Sacramento, California, Us
    • Facilitated all advertising sales training for over 100 outside account executives in Retail, Classified and Niche Publications.• Developed and conducted advertising sales training classes for customer focused selling, overcoming objections, cold calling, time management, building/adding value, proposals/presentations and other sales applications.
  • Mcclatchy
    Retail Account Executive
    Mcclatchy Mar 1999 - Jul 2000
    Sacramento, California, Us
  • Gannett | Usa Today Network
    Account Executive
    Gannett | Usa Today Network 1998 - 1999
    New York, Ny, Us

Marty Goodnight Skills

Advertising Advertising Sales Marketing Social Media Marketing Leadership Online Advertising Sales New Business Development Newspapers Sales Management Strategy Marketing Strategy Social Media Sales Operations Digital Media Digital Marketing Email Marketing Newspaper Selling Online Marketing Training Account Management Direct Marketing Lead Generation Media Planning Cold Calling Magazines Team Building Product Management Business Strategy Public Relations Copywriting Publishing Product Development

Marty Goodnight Education Details

  • Kansas State University
    Kansas State University
    Advertising

Frequently Asked Questions about Marty Goodnight

What company does Marty Goodnight work for?

Marty Goodnight works for Springfield Business Journal

What is Marty Goodnight's role at the current company?

Marty Goodnight's current role is Pipeline Driver | Galvanizer | Obsessive Competitor | Dad/Hubby | Frenchie Herder.

What is Marty Goodnight's email address?

Marty Goodnight's email address is mg****@****sbj.net

What schools did Marty Goodnight attend?

Marty Goodnight attended Kansas State University.

What skills is Marty Goodnight known for?

Marty Goodnight has skills like Advertising, Advertising Sales, Marketing, Social Media Marketing, Leadership, Online Advertising, Sales, New Business Development, Newspapers, Sales Management, Strategy, Marketing Strategy.

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