Marty Heath, Mba, Fache Email & Phone Number

Texas, United States

Richardson, Texas, Us

Direct content marketing and sales enablement activities for a leading national health benefits administration company.► Create and maintain content calendar including blog, social media, thought leadership campaigns, quarterly newsletter and email marketing► Wrote and produced several explainer videos for benefits broker audience► Produced multiple webinars for broker audiences, resulting in hundreds of qualified leads► Support business partners (Teladoc, HealthCare BlueBook) by organizing, promoting and producing webinars for client companies to encourage utilization by members.► Social media posting, recruiter & sales team LinkedIn profile optimization and social selling supportTechnologies utilized: Pardot, Kentico, WordPress, Khoros.

Advise healthcare clients on marketing and business strategy, digital marketing and social media, content marketing and analytics. Assist executive recruiters, sales, marketing and other professionals on how to improve their personal brands on LinkedIn.

Plano, Texas, Us

Head of marketing for startup free-standing ER and urgent care company. Develop and lead marketing strategy, web content, social media marketing, business development, brand leadership, event marketing, internal communications, digital and traditional advertising. Manage relationships with advertising and media agencies.

Marketing director for national home health, hospice and home infusion company. Developed overall marketing strategy, website content and redevelopment, social media management, sales enablement, internal communications, brand alignment, B2B and B2C promotions and advertising. Lead the national rebranding effort for Ascension at Home.► Established monthly forum call with sales and operations leaders to create strong sales- marketing alignment and share best practices► Created sales tools with market-specific quality and patient satisfaction data at scale for more than 15 markets in multiple states► Trained recruiting staff on LinkedIn optimization techniques

Plano, Texas, Us

Chief Marketing Officer on a fractional basis for healthcare consulting organization. Advise on business development, digital and social media marketing.

Nashville, Tennessee, Us

Brand leader for $9B publicly traded physician services division of a healthcare company. Led overall marketing strategy for enterprise brand and 7 subsidiary brands, clinical recruitment marketing, brand management, brand integration, content marketing strategy, lead generation, planning and budgeting, digital marketing, social media, SEO/ SEM, thought leadership, public relations strategy, B2B, B2C, product launch, trade show management, major event planning, employee engagement and reporting of outcomes. Managed team of up to 6 (remote), plus indirect resources including agency relationships.► Worked closely with senior leaders including presidents, CEOs, COOs and physician executives at the national and divisional levels on strategic marketing communications initiatives for business development, clinical recruiting and physician engagement► Led brand integration process for 5 practice acquisitions. Led brand strategy for parent organization and 7 subsidiary brands.► Produced 6 national webinars, resulting in total attendance of over 1,700 people, representing hundreds of marketing-qualified leads (samples below)► Created integrated digital campaigns and website optimization to drive more than 1.6 million annual page views, resulting in leads for consistent achievement of aggressive business development ($1.3 B organic growth over 3 years) and clinical recruiting targets► Managed clinical recruiting integrated advertising program (digital and print), resulting in 92% position fill rate► Executive editor for a 200-page paperback book on operational performance improvement for use in content marketing campaigns► Developed and delivered integrated campaigns leveraging marketing automation tools including Salesforce, Marketo and Pardot.► Directed multiple photo and video shoots to maintain differentiated brand image► Led branding efforts for major recruitment sponsorship events, optimizing brand awareness

Irving, Tx, Us

Drove marketing, sales support and communications within non-acute healthcare markets. Planned and executed promotions for new customer acquisition and sales initiatives with installed customer base. Developed thought leadership and sales support collateral for multiple customer markets. Supported customer acquisition efforts through management of more than 30 national and regional trade shows per year. Managed agency relationships for advertising, public relations and direct-marketing efforts. Reported to SVP of Sales and Marketing.► Managed brand awareness and utilization market research projects► Inaugurated social media strategy, using Twitter, LinkedIn and Google+, including placement of all content► Developed and deployed customer segmentation models to improve communications effectiveness► Acted as strategic consultant to 6 service-line leaders and provided support for collective business development teams► Created series of thought leadership white papers to educate customer markets (samples below)► Successfully positioned corporate service-line leaders as faculty for 9 national conferences► Managed agency relationships for advertising, public relations, and direct-marketing efforts

Irving, Texas, Us

Managed marketing communications, promotions, third-party suppliers, education programs, consulting services, and supply chain offerings. Led market research for national clinical improvement products. Launched successful new service products, including product-line extensions and new initiatives. Supervised staff of 2 marketing managers, supporting $75,000,000 in revenue. Planned and developed promotions to customer base. Developed sales support tools. Trained sales staff on messaging, sales collateral, and trade-show techniques. Executed trade-show strategy for 10 regional and national shows per year.► Supported non-acute program, serving as key part of program leadership responsible for growing revenue at sustained 13 percent year-over-year annual growth rate for 5 years, boosting sales from $32M to $60M► Created predictive modeling logarithm for marketing clinical performance-improvement programs► Implemented product publicity program in select trade markets, placing more than 30 articles per year in trade journals.► Created customer segmentation and targeting platform to enable delivery of high-value content to customer groups.► Directed series of Webinars to create hundreds of marketing-qualified sales leads► Earned recognition 4 times for working on projects, including creating clinical conference on cardiac care and leading the company in sales excellence and national re-branding efforts

Denison, Tx, Us

Led business development for behavioral health center, sales of oncology managed-care program, referral development for radiation oncology center, and direct managed care. Tracked admissions, referral sources, and patient satisfaction survey results. Negotiated behavioral health carve-out contracts with national managed care organizations. Served as patient advocate for psychiatric inpatients. Functioned as on-camera spokesperson for public education program on local TV news. Supervised intake RN. Served as trainer for other sales personnel.► Managed marketing and sales for MD Anderson Cancer Manager(TM) oncology disease management program, contracting to employers and managed-care payers. Exceeded sales goals, generating contracts covering more than 45,000 lives► Negotiated direct group health contracts with self-insured employers and negotiated behavioral health carve-out contracts with national insurance companies, achieving favorable rates and terms► Managed all aspects of marketing function for cancer program and behavioral health lines of business, exceeding patient volume expectations for both lines of business and increasing behavioral health admissions by 67%► Served as key participant in behavioral center policy-setting management team► Created monthly professional education promotion at behavioral center which regularly drew scores of participants from across our service area

Mba, Healthcare Administration

Healthcare Marketing Certification

Graduate Certificate, Marketing

Bachelor Of Science (Bs), Business Administration