Marty Heirty Email & Phone Number

South Bend, Indiana Area

Force 5 is a next generation brand development and marketing communications firm - the only one of its kind in the region. We combine expert technology with creative and soulful ideas to drive our client’s goals beyond their expectations. We create insightful brand expression, brilliant ideas, and award winning marketing programs. Our principals are certified brand strategists, two of only a handful in the country, and we have an experienced and certified account, project management, and technical staff-not found in other agencies. And we work with our clients as strategic partners to build communities—exceeding the expected.

Developed relationships with key partners in the community including local foundations, governmental entities, local businesses, other nonprofit organizations, and community leaders. Worked with stakeholders to create a Strategic Plan that better defined and focused the mission and the activities to align with the core values of the organization. Developed a marketing communications plan, to better promote visibility of Southold Dance Theater in the community. Directed financial management of the organization, including budgeting and allocation of resources. Oversaw leadership of staff in the development and implementation of short and long-range strategic plans and policies. Through effective program design and marketing communications, experienced double-digit increases in program and event revenues, including ticket sales, class tuition, and fundraising. Worked with individual donors, corporate sponsors, and local foundations to increase Southold Dance Theater's mission of cultural enrichment in the community. Built a development program based on identification, cultivation, solicitation, and stewardship, to increase fundraising from individuals, corporations, and foundations. Increases were experienced in a number of categories, including overall the number of donors, the number of high-level donors, the overall amount of donations, and the amount of major gifts donations. Designed programs to better reach underserved populations through our Education and Outreach programs, which include free dance classes at other area nonprofit organizations, in-school presentations, generous need-based financial aid packages, and a partnership with St. Adalbert’s to offer Ballet Folklorico classes.

DIRECTOR OF OPERATIONS ▪ SOUTH BEND SYMPHONY ORCHESTRASOUTH BEND, INDIANA ▪ 2000-2006Developed a comprehensive, annual master plan for orchestra operations, including rehearsal schedules, local and run-out concerts, program themes and ideas, special events, broadcasts, and audience development. Assisted in the development and coordination of marketing and public relations for the Symphony. Coordinated lectures, presentations, workshops, and musical performances at local schools, businesses, and community organizations. Oversaw the South Bend Symphony’s Education Programs, using creativity and innovation in developing new programs to incorporate current educational and technological initiatives and cultivated new partnerships that reflect a broad spectrum of community and educational interests. Prepared operating budgets and forecasts for financial functions, monitor revenues, and expenses against approved budget.  Revamped segments of the Education and Outreach Programs, resulting in a 70% increase in participation, while also increasing our impact on underserved populations. Conceived and instituted a “Beer, Brats, and Beethoven” concert during the 2004-2005 Season. By building relationships with the non-traditional media outlets, we created a unique event which proved to be the second-highest selling Masterworks Concert of the Season, and has been replicated by a number of orchestras across the country. Worked with other nonprofits and local artists to create Art Beat, a festival that showcases the work of local visual, performing, and culinary artists. Art Beat has grown to become signature art and cultural event in the region, attracting over 10,000 each year.

South Bend, Indiana Area

Acted as Program Chair for the Video Technologies department during an 18-month search for a full-time faculty member. Oversaw the capital budget for the Video Technologies Department. Supervised support staff of employees including adjunct faculty and work-study students. Oversaw recruitment, admissions, orientation, class scheduling, monitoring of student performance, and career counseling. Designed a new curriculum for the department with a focus on making the career track more appropriate for the video and broadcast industry. Worked with local non-profit organizations to find mutually beneficial volunteer opportunities for the students. Cultivated and approached local companies and foundations for donations of support and equipment. Developed internship and employment opportunities with local television stations and video production companies.

Mishawaka, Indiana

Served as liaison between company and groups like the Boys & Girls Club, Boys Scouts of America - LaSalle Council, Hansel Head Start, Fischoff Chamber Music Association, Purdue University, IUPUI, Ivy Tech State College, and the Indiana Attorney General’s Office. Managed the television studio facilities, including scheduling the use of the studio, edit bays, field production equipment, and schedule maintenance for the facility’s equipment. Trained and supervised teams of over 250 community volunteers. Taught video production to students from the University of Notre Dame, Saint Mary’s College, Indiana University – South Bend, Bethel College, and Ivy Tech State College.

Master Of Business Administration (M.B.A.), Non-Profit/Public/Organizational Management

Bachelor Of Arts (B.A.), Communications