Served as a lead member of an executive team directly responsible for the vision and execution of all aspects of sales and marketing. Generated new sales contracts and determined contract pricing. Created product introduction strategy for new products Leveraged Brand development and commitment to quality messaging. Conducted close customer relationship management using cross-marketing applications with high-touch corporate accounts. Generated channel sales and distributor sales management focused on directing businesses to Global Refrigeration, Inc from similar competitors. Monitored and managed strategic planning and roll-out of printed and electronic marketing materials. Generated digital identity overhaul focused on mobile-friendly user experience. Developed well-received digital training video production for co-branded priority accounts. Served as coordinator, speaker, and exhibitor at all regional, national, and international shows highlighting competitive advantages of GRI's core products.

Cultivated and directed multiple marketing campaigns for Microsoft, NEC, Infocus, and Epson. Served as key participant in determining sales goals, meeting and exceeding assigned sales and/or project goals. Generated artwork, design and database purchases to implement assigned projects, including HTML and direct mail campaigns. Generated and conducted market research and analysis to created marketing directive campaigns. Focused emphasis on niche marketing and specific demographics. Promoted from account executive to team leader after five weeks at BSA based on success of above actions.

Focused on assigned responsibility for all national marketing and sales of Ralph Lauren soft woven product lines. Increased product offerings by 30% by generating new licensors to manufacture product. generated and exceeded assigned sales goals for acquisition of new arts and new sates groups. Conducted and coordinated marketing and public relations at regional and national gift shows.Succeeded in utilizing strong presentation and closing skills.

Designed, forecasted, and reviewed business plan for a newly organized local corporation of beauty and health-related products and services to exclusive clientele base. Strategically managed over 50 employees thereby producing annual revenues exceeding $1.5 million. Monitored and analyzed operating casts to increase waft margins. Reorganized company infrastructure, leading to reduced overhead fixed costs.Created and monitored "Client Coordinator" training program, ensuring customer retention.Created and maintained responsibility for creation, design, and implementation of all marketing functions. community to acquire and retain clientele. Created "Client Coordinator" training program to ensure customer retention. Responsible for creation, design and implementation of all marketing functions.