Vice President Of Sales And Marketing
CurrentServed as a lead member of an executive team directly responsible for the vision and execution of all aspects of sales and marketing. Generated new sales contracts and determined contract pricing. Created product introduction strategy for new products Leveraged Brand development and commitment to quality messaging. Conducted close customer relationship management using cross-marketing applications with high-touch corporate accounts. Generated channel sales and distributor sales management focused on directing businesses to Global Refrigeration, Inc from similar competitors. Monitored and managed strategic planning and roll-out of printed and electronic marketing materials. Generated digital identity overhaul focused on mobile-friendly user experience. Developed well-received digital training video production for co-branded priority accounts. Served as coordinator, speaker, and exhibitor at all regional, national, and international shows highlighting competitive advantages of GRI's core products.