Developing the annual marketing strategies and budget options with a 3-year in-house team evolution process. The plan includes SEO, website, digital display ads, classic print and media buying, tradeshow development, social media, merchandise, and an employee online store. Also, content creation includes video, print, and digital image photography, brochures, spec sheets, direct mail, copywriting, HR event support, and PR.

• Managing all marketing and brand development for the Emergency Response business unit, including annual budget and strategic planning, research, demand generation, tradeshows, product brochures, digital and social media content, advertising, public relations and media.• Initiated and awarded an RFP for the largest tradeshow in the company totaling nearly $1M featuring 14 Fire Apparatus in two booths inviting over 200 customers and internal guests, deemed the best in years. A total of 4 Fire Trucks were sold at this show alone.• Managed marketing team of in-house and over seven separate agency partnerships focused on brand design, video development, demand content, display, PR, training, and research with an annual budget of $1.6M.• Relaunched a new “Safety Driven” brand direction with an integrated campaign designed to position Spartan as the industry leader in safety for transporting responders.• Managed Firetruck Training Conference for technicians called FTTC (Fire Truck Training Conference) 300+ students with 25 sponsors and 23 instructors. Week-long conference with keynote speakers, meals served three times a day and emergency vehicle technical (EVT) testing to gain certifications within core industry areas of maintenance.

• Managed a team of consultants and agencies with oversight of brand strategy development, advertising, media, public relations, promotions, catalogs, sales materials, ecommerce, tradeshows, and product launch initiatives.• Accomplished $200M in increased revenue and a product review/re-classification of 35,000 active parts while growing market share 46% (realized by conducting brand research on two primary customer groups).• Achieved $600M+ record-setting annual sales with a 5.4% overall boost to revenue accomplished by introducing strong customer incentive promotional initiatives.• Conceived and issued a customer satisfaction study to guide improvement for sales, marketing, customer service, operations and pricing.• Coordinated the five-day training and educational conference that culminated in an awards banquet for 75 aftermarket sales professionals at the Boca Raton Waldorf Resort.• Produced $2M in incremental revenue by strategically planning/negotiating National Hot Rod Association motorsport sponsorship for two race teams for three consecutive years.• Led the North American team on the global brand council comprised of marketing groups from Canada, China, Europe, India, Mexico, and South America to implement the worldwide brand packaging guidelines.• Saved $1.4M cultivated in a slow market by finding budget cuts in the media and tradeshow expenses.• Earned $1M+ in media garnered by hosting press event for two editors at the Kentucky Derby to discuss annual editorial plans and develop a list of interview and white paper efforts.• Attained $300,000 in savings by managing the annual media planning and buying in house.• Generated 19,000 Facebook fans by executing a two-year, integrated, multichannel marketing campaign comprised of print, email, social media, events, and merchandise to drive brand and product awareness.

A global media management agency that directed budgeting, planning and measuring of media plans outside of NAFTA. Provided media management consulting with long-term targeted strategic planning for Chrysler.• Performed a competitive audit and review of all existing media and creative advertising agencies to map out current and detect new business relationships in the global scheme.

An Enterprise data, analytics and software-as-a-service company. Provided strategic development and multichannel campaign management for Chrysler brand launches, digital pushes and branding for dealer groups. • 7% open rate and a 2% click-thru metric attained in an email and direct mail effort by spearheading a push for targeted online launch campaigns and segmentation analyses.• Presented life-event trigger marketing to pursue prospects at life-changing moments such as the birth of a child, the graduation of a child, retirement or the death of a spouse.• Drove a social influencer campaign to identify owner positions in the social networks and the degree of influence those owners nurture on the selling behaviors of incremental customer decision making.

A leading worldwide manufacturer and supplier of products and systems for heavy-duty trucks, trailers, vocational and passenger vehicles as well as lighting for agriculture, mining, construction, emergency and municipalities. Managed a $150 thousand budget and four direct reports, B2B marketing, strategy, tradeshows, advertising, media, public relations, promotions, packaging, merchandising, catalogs and websites. • 40% savings in the marketing budget secured during an industry downturn and highly competitive market.

Led 5 direct reports over global network of 15 with $100M+ budget orchestrating media planning and new product launches for DaimlerChrysler

Served as VP and Director over $50M+ budget and staff of 9 for brand/marketing in Canada managing showroom catalog development, classical advertising, media and creative strategy, internet/web development, national brand strategy development, auto-show event management, and retail integration

Charged with initiative to establish new 24 office global agency network to service DaimlerChrysler advertising, inclusive of budgeting startup costs, and hiring/training of 32 staff within 24 months

Led coordination of Chrysler Asia Pacific region account promoting Chrysler/Jeep brands with $50M+ outlay, inclusive of establishing regional office and coordination and approval of agency network creative development.