• Oversees the end-to-end strategy and execution of all marketing campaigns, driving brand awareness and demand generation for EMPIST’s IT services. • Manages a dynamic team of marketing professionals, ensuring continuous growth, skill development, and efficient project management. • Collaborates closely with the executive, sales and AM teams to ensure the alignment of marketing strategies with business objectives and customer needs. • Introduced innovative digital marketing tools and practices, for better insight and increases to online visibility and brand engagement.

Leads the strategic direction of the Digital Agency for EMPIST, as well as Marketing and Web/App development departments, to deliver results for the agency and its clients.

Founder of an integrated marketing agency to meet an unmet marketplace need providing integrated digital, social and traditional marketing to businesses.

Led the development and client implementation of Zocalo Group technologies used in customer word of mouth marketing campaigns and was part of senior leadership for this award-winning word of mouth marketing agency. Created requirements and managed the development and installations of Zocalo Communities, a replicable private branded community used in client programs. Counseled Zocalo client teams and top brands in the appropriate and creative use of Zocalo technologies in their programs. ➢ Created data models for restaurant and CPG clients in which direct mailings garnered a 10% response/membership rate for each private branded community initiative.➢ Created a method for Zocalo Communities to host, live video, and chats to its platform increasing billable time through the creation of online presentation assets, live video production and management of sessions.➢ Co-winner of the first Ketchum’s Innovation Idol Award (2008) for creating an original/never tried before PR campaign for CPG client.

Coordinated and managed telecommunication services, switch maintenance and local technicians for US offices as well as providing assistance to 15 US and International locations data networks. IT Project lead responsible for opening new offices, moving current offices and guaranteeing no data or telecom work interruptions for staff.➢ Consolidated nine US offices telecom services and maintenance saving hundreds of thousands of dollars. Also reduced PBX maintenance costs by 75%.➢ Project managed and implemented a global backbone for Cisco IP telephony in New York, Pittsburgh, and Chicago.➢ Set up/managed Ketchum’s first global video and teleconference pitch on multiple continents ensuring pitch success.

Managed and administered Chicago local IT assets and worked with client teams to deliver uninterrupted billable time to clients and ensure any technology related initiatives performed.➢ Reduced IT lease, maintenance and supply expenses by 40%.➢ Significantly reduced account teams downtime thus increasing billable hours.➢ Successfully moved Chicago offices several times with zero working hours downtime.