As Chief Content Officer (CCO) at StreamSearch LIVE, Marty Lafferty is a highly regarded senior-level creative leader. In this role, he is pioneering the transformation of user-generated live video content into a commercially viable television genre, monetized by traditional TV programmers as well as over-the-top (OTT) streaming video providers. Marty also serves as Managing Partner of Lafferty Media Partners (LMP), which has provided award-winning digital video production and distribution services to more than two-hundred technology sector companies and federal government agencies. In 2024, LMP's America's Boating Channel received the Canadian Safe Boating Award (CASBA) as the Best Boating Safety Initiative; in 2023, the Go Global Award for Maritime Services; in 2022, the International Boating and Safety Summit (IBWSS) Communication Award for best Public Service Announcement (PSA) video series; and in 2021, the National Boating Industry Safety Award for being the Top Marine Media Outlet.As founding CEO of DCIA, Marty grew and expanded the high-value digital content trade organization exponentially in a decade-and-a-half of service to its diverse international membership. He was also VP of NBC’s Olympics joint venture with Cablevision, providing hands-on supervision of the first multi-channel coverage of the Summer Games; and before that, at Turner Broadcasting System, introducing three new cable TV networks.Finally, Marty also held senior management roles at new media start-ups including Zoom Culture and FutureVision, where he led creative brand development to deliver substantial financial growth. He holds a Master’s degree from Yale and a Bachelor’s degree from Williams College. Marty was recognized with the United States Power Squadrons Chief Commander's Award for managing America's Boating Channel and honored with a Boating Safety Challenge Coin by the U.S. Coast Guard. In addition, while leading the DCIA, he was named International Trade CEO of the Year in the Global CEO Excellence Awards.