Offer 4-phase approach to build brands to national presence – analysis, strategic planning, alignment, and implementation – augmenting in-store and ecommerce product placement for accounts. ~ Gathered and guided a team of seasoned industry marketers, thinkers, and collaborators for successful firm startup – providing accounts with strategies grounded in data and hands-on experience. ~ Secured and/or raised distribution on client brands with the likes of Sam’s Club, Amazon.com… Show more Offer 4-phase approach to build brands to national presence – analysis, strategic planning, alignment, and implementation – augmenting in-store and ecommerce product placement for accounts. ~ Gathered and guided a team of seasoned industry marketers, thinkers, and collaborators for successful firm startup – providing accounts with strategies grounded in data and hands-on experience. ~ Secured and/or raised distribution on client brands with the likes of Sam’s Club, Amazon.com, and Whole Foods. Show less

Recruited at Joint Juice’s inception to establish sustainable operations and build a marketable brand with domestic and international footprint – working closely with CEO on major brand decisions. ~ Established distribution channels including Costco, Walmart, Sam’s Club, Kroger, Walgreens, SuperValu, Safeway, Albertsons, A&P / Pathmark, Meijer, Target, Save Mart / Lucky, Raley’s, and many other major retailers across the nation – generating multi-million dollar annual US… Show more Recruited at Joint Juice’s inception to establish sustainable operations and build a marketable brand with domestic and international footprint – working closely with CEO on major brand decisions. ~ Established distribution channels including Costco, Walmart, Sam’s Club, Kroger, Walgreens, SuperValu, Safeway, Albertsons, A&P / Pathmark, Meijer, Target, Save Mart / Lucky, Raley’s, and many other major retailers across the nation – generating multi-million dollar annual US sales.~ Championed the launch of Joint Juice in Costco Mexico and Costco Taiwan – expanding brand beyond US markets.~ Added Premier Nutrition to product portfolio following 2011 acquisition, focusing on and growing business with tier 1 and 2 retailers across multiple FDMC, specialty, and convenience channels such as Costco, Safeway, Albertsons, Target, Walgreens, Kmart, Core-Mark, Bodybuilding.com, and Europa. Show less

Hired to revitalize and manage division composed of northern California and Nevada, holding full P&L accountability. ~ Restored profitability and grew market share 15% through strategic planning, contract renegotiations, new forecasting models, and key account manager training.~ Grew shelf share 20% and overall sales 20% with company’s largest account while cutting marketing costs 40%.~ Negotiated and closed multi-million dollar salty snack contract for the state of… Show more Hired to revitalize and manage division composed of northern California and Nevada, holding full P&L accountability. ~ Restored profitability and grew market share 15% through strategic planning, contract renegotiations, new forecasting models, and key account manager training.~ Grew shelf share 20% and overall sales 20% with company’s largest account while cutting marketing costs 40%.~ Negotiated and closed multi-million dollar salty snack contract for the state of California’s prisons. Show less

Steadily advanced through account management roles of increased scope, providing direction during periods of transformation to include 3 changes of ownership. Culminated tenure governing American Stores and Chevron accounts serviced by 200 nationwide distributors. ~ As original SCOP category management partner – New Age Beverage Category Captain for Safeway Stores – delivered highest SKU count and space share in the US per retailer, adding 30+ SKUs.~ Formed strategy to counter… Show more Steadily advanced through account management roles of increased scope, providing direction during periods of transformation to include 3 changes of ownership. Culminated tenure governing American Stores and Chevron accounts serviced by 200 nationwide distributors. ~ As original SCOP category management partner – New Age Beverage Category Captain for Safeway Stores – delivered highest SKU count and space share in the US per retailer, adding 30+ SKUs.~ Formed strategy to counter glass production shortages and sold in Snapple cans, retaining share and position in competitive new age beverages category.~ Seized double-digit share and space increases on all 3 brand platforms (Snapple, Mystic Brands, and RC Cola) through tactful contract renegotiation with major national account. Show less