Marty Mccall Email & Phone Number

Subang Jaya, Selangor, MY

Everything it takes to make your new venture look and feel like a market leader.

Burlingame, California, US

Moved the company from zero presence to a solid brand, message, and culture.- Created the company's visual brand.- Codified the strongDM brand voice, especially how we describe ourselves to customers.- Designed and built the website.- Built a technical docs team, site, processes, and content from the ground up.- Created strongDM University.- Grew strongDM.

Danville, California, US

Exploring strategies to save declining community youth sports programs in America.

Calabasas, CA, US

• Returned to CafePress as a contractor to handle growth as a department of one, overhauling the entire customer-facing site in the process.
• Personally redesigned and built the entire experience of one of the largest ecommerce sites in the world (over 3,000,000,000 unique URLs!), including the homepage, catalog, product pages, search, Create + Buy, shopping.
• Managed A/B testing efforts, increasing gross revenue by 15%.
• Developed multi-brand storefronts for notable clients such as Peanuts, ABC TV, Discovery Channel, Major League Baseball, & Marvel.

• Co-founded a maker portfolio site and community.
• Created brand and experience adored by a hard core community of crafters and creators.
• As sole developer, designed and built the platform from scratch in 60 days with HTML/CSS/JS/jQuery/Meteor/Blaze/Node/Redis/MongoDB/Lunr.

Norwalk, Connecticut, US

Owned experience, brand, and identity.

Calabasas, CA, US

• Guided the amazing team responsible for the UX and visual branding of CafePress’ online and brick-and-mortar offerings, as well as e-tail store design and dev for dozens of high-profile clients including Discovery.
• Directed the consumer experience for a crowdsourced ecommerce platform including people, technical, marketing, and branding strategies, supporting 1.3M retailers with 3B products, while yielding $170M+ in annual revenue.
• Scaled enterprise branding strategy from ideation through needs assessment, market research, requirement definition, style standardization, and UX design, establishing a recognized corporate visual identity.
• Owned shopkeeper management suite, driving the product roadmap across product creation, store development, KPIs, merchandising, and POS management, empowering a self-service retailer experience.
• Designed and developed kiosk experiences for creative in-store shopping, using HTML/CSS/JS, SVG, and various internal APIs.
• Go-to person for webdev coding problems and impossible projects.

Calabasas, CA, US

• Owned CafePress’ legendary Shops platform and community, comprising over 1 million users, 1.6 million online stores, nearly 2 billion products, and a quarter of company revenue.
• Managed e-commerce platform and community by performing qualitative and quantitative research, creating customer-informed enhancement roadmaps, and driving continual execution.
• Led awesome cross-functional team of engineering, UX, design, community, and marketing specialists through promoting productive collaboration, problem solving, strategy definition, and product development.

Calabasas, CA, US

Dedicated engineering services for Marketing dept., including web development, product feeds, email, and special promotions.

Calabasas, CA, US

Leveraged my programming skills to grow a short list of terms into the second largest SEM keyword portfolio in the world, and grew revenue from near zero to $24MM. Hired, trained, and managed a small team of future SEM superstars. Built all tools myself from scratch, mostly in.Net, Perl, and JS.

Calabasas, CA, US

Responsible for CafePress' retail front-end. Designed and built a lot of fundamental features, coding mostly in.NET/Perl/SQL Server and HTML/JS, including: - CafePress' first (and second) product search engine/marketplace- shopping cart system- checkout system- in-house affiliate program- CD and Book creation and sales platforms- payment server- Legal.