Marty Mckee Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Transform technical product information into benefit-oriented web copy with an emphasis on product applications.Revise content for Eaton website (https://tripplite.eaton.com) to meet standards of accuracy, clarity, and consistency.Communicate with Product Managers to gain in-depth product knowledge and verify specifications as needed.Research competitor products and market trends to effectively position Eaton products.Differentiate Eaton products within the offering.Analyze customer feedback and website usage to improve website content and functionality.Perform SEO keyword research and incorporating findings into website content.Maintain web usability standards and consistency with Eaton’s content guidelines and brand image.Collaborate with Web Content Manager, other copywriters, Web and graphic designers, and members of the Engineering, Sales, and Marketing teams to meet objectives.Write other marketing communications projects as assigned (email blasts, Web banners, video scripts, press releases, owner’s manuals, etc.).Write, produce, and perform in annual holiday video for Eaton employee holiday party.

Illinois

Freelance clients include Lean Channel Management (Seattle, WA), Advance Energy, Inc. (Las Vegas, NV), Thunderstruck Design (Champaign, IL), Institute for Personality and Ability Testing, Inc. (Savoy, IL), and Deseret Digital Media (Salt Lake City, UT).

Washington D.C. Metro Area

Worked with User Experience team on top-to-bottom revamp of public website, including massive rewrites of the Admissions and Academics sections.Collaborated with community college, military outreach, and partner outreach teams to create branded partnership web pages for businesses and community colleges working with the university.Interviewed subject matter experts, including school deans, to create compelling copy.Interviewed students and alumni for use in promotional videos.Editor and occasional author of In Military Education blog.Copy editor of other university blogs, including WallyBoston.com.Writer of over fifty targeted Facebook ads.

Naperville, Il

Collaborated with designer and creative director on Cartavi brand strategy.Wrote marketing and public relations materials, including mobile app, company web pages, email blasts, press releases, blog posts, company biographies, magazine articles, and social media.

Seattle, Wa

Wrote item descriptions, bullet points, and product reviews for thousands of Patio, Lawn & Garden products sold on Amazon’s retail website. Researched each product for specifications, features, and chief selling points.

Champaign, Illinois, United States

Wrote wide variety of marketing and public relations materials, including email blasts, company web pages, newsletters, posters, brochures, banner ads, and trade show materials. Presented solid creative solutions to internal clients and helped communicate the work. Maintained overall departmental creative standards, supported department’s production and efficiency, and assisted in project and resource management. Assisted in monitoring and maintenance of corporate Facebook and Twitter accounts.Key projects included Mathematica 8 website, Mathematica Home Edition direct marketing campaign, press releases, and regular newsletters.

Champaign, Illinois, United States

Collaborated with designers and brand managers on various brand strategies. Conceived and wrote retail and wholesale print ads, websites, emails, newsletters, packaging, banner ads, sales sheets, brochures, posters, and trade show materials. Wrote and edited B2B and B2C catalogs, including headlines, covers, product descriptions, and feature articles. Worked closely with graphic designers in paginating catalogs, organizing copy, and researching articles and new products. Brands included Hangar 9, Athearn, E-flite, Sportwerks, Dynamite, Team Losi, Seagull Models, HobbyZone, and ParkZone.

Radio/Tv

Activities and Societies: Sports Director, WSIU-FM News/sports anchor/reporter/editor/photographer, WSIU-TV

A.A, Liberal Arts