Martyn Baxter

Martyn Baxter Email and Phone Number

Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach @ Big Ticket
Martyn Baxter's Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates, United Arab Emirates
About Martyn Baxter

Strategic and results-driven Commercial and Marketing Leader with over twenty years of experience driving business results. A dynamic leader with a proven track record of driving commercial strategies and delivering exceptional results. Possessing a blend of strategic vision, operational acumen and leadership, adept at leading cross functional teams and driving a collaborative and performance driven culture. Experience of leveraging market insight, financial analysis and customer centric approaches to solve complex challenges and drive business performance.

Martyn Baxter's Current Company Details
Big Ticket

Big Ticket

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Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach
Martyn Baxter Work Experience Details
  • Big Ticket
    Lottery Director
    Big Ticket Nov 2024 - Present
    Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
  • Allwyn Uk
    Product Director @ Uk National Lottery
    Allwyn Uk Jun 2024 - Oct 2024
    Watford, England, United Kingdom
    Leading the development of The National Lottery product strategy and development.
  • Allwyn Uk
    Head Of Strategic Business Planning @ Uk National Lottery
    Allwyn Uk Feb 2024 - Jun 2024
    Watford, England, United Kingdom
    Leading the development of the Annual Business plan to Board approval and delivering strategic projects to add value to the business.
  • Camelot
    Head Of Marketing Activation @ Uk National Lottery
    Camelot Apr 2023 - Feb 2024
    Watford, England, United Kingdom
    Leading the activation of all National Lottery marketing campaigns across 44,000 retailers and digital media, maximising effectiveness of the overall marketing budget and ensuring compliance across all marketing activities.
  • Camelot
    Head Of Games @ Uk National Lottery
    Camelot Oct 2019 - Apr 2023
    Watford, England, United Kingdom
    Leading the development of the Portfolio (Games) section of Camelot's bid for the fourth National Lottery Licence. Developed the player and portfolio strategy, developed supporting insight and business cases, and ensured compliance with the regulatory framework.
  • Camelot
    Head Of Draw Based Games @ Uk National Lottery
    Camelot Feb 2015 - Oct 2019
    Watford, United Kingdom
    P&L responsibility for the Draw Based Games category, developing the category strategy and ownership of product development and marketing of the games.
  • Camelot
    Head Of Instant Games @ Uk National Lottery
    Camelot Apr 2010 - Oct 2015
    Watford, United Kingdom
    P&L responsibility for the Instant Games category, developing the category strategy and ownership of product development and marketing of the games.
  • Camelot Uk Lotteries Ltd
    Senior Product Manager @ Uk National Lottery
    Camelot Uk Lotteries Ltd Mar 2009 - Apr 2010
    Watford
    Responsible for the product development and marketing of National Lottery Instant Games.
  • Camelot
    Product Manager @ Uk National Lottery
    Camelot May 2005 - Mar 2009
    Watford, United Kingdom
    Responsible for the product development, production, and marketing of National Lottery Instant Games.
  • Services Aux Loteries En Europe
    Member Board Of Directors
    Services Aux Loteries En Europe Jan 2020 - Oct 2020
    Watford, England, United Kingdom
    Camelot representative on the Board for Services Aux Lotteries En Europe running the EuroMillions game developing the strategic plan and various board responsibilities
  • Littlewoods Gaming
    Brand Manager
    Littlewoods Gaming Mar 2002 - Mar 2005
    Liverpool, United Kingdom
    Development of product and marketing plans for Littlewoods Lottery Games.
  • Everton Football Club
    Management Accountant
    Everton Football Club Sep 1998 - Mar 2002
    Liverpool, United Kingdom
    Responsible for the development of the Management Accounts, preparation of financial analysis to Board level, and development of the Annual Report.

Martyn Baxter Education Details

Frequently Asked Questions about Martyn Baxter

What company does Martyn Baxter work for?

Martyn Baxter works for Big Ticket

What is Martyn Baxter's role at the current company?

Martyn Baxter's current role is Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach.

What schools did Martyn Baxter attend?

Martyn Baxter attended The London School Of Economics And Political Science (Lse), West Herts College, St Helens College, Liverpool John Moores University.

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