Lottery Director
Current
Nov 2024 - Present
AeroLeads people directory · profile
Martyn Baxter Email & Phone Number
Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach
at
Big Ticket
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Who is Martyn Baxter? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Martyn Baxter is listed as Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach at Big Ticket, based in Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Martyn Baxter.
Martyn Baxter previously worked as Lottery Director at Big Ticket and Product Director @ UK National Lottery at Allwyn Uk. Martyn Baxter holds Mba Essentials, Business Administration And Management, General, Distinction from The London School Of Economics And Political Science (Lse).
Company email context
Email format at Big Ticket
This section adds company-level context without repeating Martyn Baxter's masked contact details.
Big Ticket
Review company-level records connected to Martyn Baxter before choosing the right outreach path.
Profile bio
About Martyn Baxter
Strategic and results-driven Commercial and Marketing Leader with over twenty years of experience driving business results. A dynamic leader with a proven track record of driving commercial strategies and delivering exceptional results. Possessing a blend of strategic vision, operational acumen and leadership, adept at leading cross functional teams and driving a collaborative and performance driven culture. Experience of leveraging market insight, financial analysis and customer centric approaches to solve complex challenges and drive business performance.
Current workplace
Martyn Baxter's current company
Company context helps verify the profile and gives searchers a useful next step.
12 roles
Martyn Baxter work experience
A career timeline built from the work history available for this profile.
Product Director @ Uk National Lottery
Leading the development of The National Lottery product strategy and development.
Jun 2024 - Oct 2024
Head Of Strategic Business Planning @ Uk National Lottery
Leading the development of the Annual Business plan to Board approval and delivering strategic projects to add value to the business.
Feb 2024 - Jun 2024
Head Of Marketing Activation @ Uk National Lottery
Leading the activation of all National Lottery marketing campaigns across 44,000 retailers and digital media, maximising effectiveness of the overall marketing budget and ensuring compliance across all marketing activities.
Apr 2023 - Feb 2024
Head Of Games @ Uk National Lottery
Leading the development of the Portfolio (Games) section of Camelot's bid for the fourth National Lottery Licence. Developed the player and portfolio strategy, developed supporting insight and business cases, and ensured compliance with the regulatory framework.
Oct 2019 - Apr 2023
Head Of Draw Based Games @ Uk National Lottery
P&L responsibility for the Draw Based Games category, developing the category strategy and ownership of product development and marketing of the games.
Feb 2015 - Oct 2019
Head Of Instant Games @ Uk National Lottery
P&L responsibility for the Instant Games category, developing the category strategy and ownership of product development and marketing of the games.
Apr 2010 - Oct 2015
Senior Product Manager @ Uk National Lottery
Responsible for the product development and marketing of National Lottery Instant Games.
Mar 2009 - Apr 2010
Product Manager @ Uk National Lottery
Responsible for the product development, production, and marketing of National Lottery Instant Games.
May 2005 - Mar 2009
Member Board Of Directors
Camelot representative on the Board for Services Aux Lotteries En Europe running the EuroMillions game developing the strategic plan and various board responsibilities
Jan 2020 - Oct 2020
Brand Manager
Development of product and marketing plans for Littlewoods Lottery Games.
Mar 2002 - Mar 2005
Management Accountant
Responsible for the development of the Management Accounts, preparation of financial analysis to Board level, and development of the Annual Report.
Sep 1998 - Mar 2002
4 education records
Martyn Baxter education
Mba Essentials, Business Administration And Management, General, Distinction
Level 5 Coaching Apprenticeship, Coaching
Cim Postgraduate Marketing Diploma, Marketing
Business Studies, Business, Management, Marketing, And Related Support Services, 2:1
FAQ
Frequently asked questions about Martyn Baxter
Quick answers generated from the profile data available on this page.
What company does Martyn Baxter work for?
Martyn Baxter works for Big Ticket.
What is Martyn Baxter's role at Big Ticket?
Martyn Baxter is listed as Senior Commercial/Marketing Leader | Product Development | Innovation | Mentor and Coach at Big Ticket.
Where is Martyn Baxter based?
Martyn Baxter is based in Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates while working with Big Ticket.
What companies has Martyn Baxter worked for?
Martyn Baxter has worked for Big Ticket, Allwyn Uk, Camelot, Camelot Uk Lotteries Ltd, and Services Aux Loteries En Europe.
How can I contact Martyn Baxter?
You can use AeroLeads to view verified contact signals for Martyn Baxter at Big Ticket, including work email, phone, and LinkedIn data when available.
What schools did Martyn Baxter attend?
Martyn Baxter holds Mba Essentials, Business Administration And Management, General, Distinction from The London School Of Economics And Political Science (Lse).
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Martyn Baxter you were looking for.
Martyn Baxter
2 email domains