Martyn Fox Email & Phone Number

Stoke-On-Trent, United Kingdom

Management of key social media platforms for Blue Bay Travel.Expertise on meta paid advertising and campaign management.Responsible for handling, managing, analysing and co-ordinating the budget for all social spend.Management, creation and reporting of content stream for key social platforms.

Stoke-On-Trent, United Kingdom

Working within the marketing team at Blue Bay Travel where I use my extensive marketing acumen to actively promote the luxury travel industry. My day to day responsibilities are listed below, all of which utilize the skills I have gained from working in the marketing industry for so many years. I love being part of an industry that allows me to be creative and see the fruits of my labour in my work every day.My key responsibilities include:• Product Manage video content creation, including full scheduling of itinerary’s with key partners, travelling to worldwide destinations to ensure content is on brand and delivered on time.• Deliver efficient training to the sales team to keep product knowledge up to date.• Digital socialising via Social Media accounts• Regular high-quality blogging• Using CSS and HTML knowledge to ensure web content is up-to-date• Coverage of trips, events and educational outings• Creating email marketing campaigns• Producing off-line and digital marketing material• Bespoke copywriting• Build, manage, brief, and analyse promotional activity• Generate and deliver reports • Resolve internal support issues and investigate queries• Conducting competitor analysis • Product Manage video content • Supporting the Marketing & PR Manager with any ad hoc requests.

Reporting to the Marketing Communications Manager and I was responsible for the briefing, development and implementation of in-store point of sale across Phones 4u retail estate. This included all Phones 4u stores, The Phones 4u website and its sister site Dial-a-Phone. I ensured that all market-leading propositions were appropriately targeted and communicated clearly, creatively and within brand on all customer facing material. I also managed and drove effective communications within this channel and provided support to key stakeholders as and when required. My key responsibilities included: Campaign Point of Sale Briefing for P4U estate Reviewing the success of Point of Sale (both P4U & competitors) and recommended/drove improvements where appropriate Supported Marketing Communications Manager on aspects of digital marketing; including collating, briefing and reviewing collateral. Liaised with Commercial / Product Category teams to produce written briefs that identify business objectives and design requirements within specified categories. Managed briefs / work requests through the design studio (in line with SLA’s) Reviewed design work to ensure work produced answers the initial design brief & provide to the Commercial / Product Category teams in a timely and professional manner. Liaised with internal departments to produce written briefs for other channels as and when required Used insight and segmentation to ensure consumer messaging is appropriately targeted. Engaged with store retail teams to gain insight and feedback on communications via monthly store visits.

Prior to my appointment of Marketing Executive I worked as an Account Manager. This role drew upon my negotiation, sales and empathy skills which I believe are crucial when leaving a lasting impression on a customer. This Impression ultimately resulted in the customer re transacting, recommending and reconsidering us with us which are key Phones4u values.

This job involved me working on all departments such as box office, concessions and a fully working bar. I was also a member of the Administration team which saw me manage all staff on shift in respect of each of their individual tills. I was trusted to operate and close the financial area of the whole cinema using CMS software, a highly responsible and enjoyable job. I particularly enjoyed that the management utilised my marketing skills to full effect and put me at the forefront of marketing campaigns including the promotion of high profile films.

I held a position working for the Royal Bank of Scotland in their Direct Line insurance Division. My daily duties were as a phone operator both inbound and outbound making and taking calls from the general public who either wanted to change or set up a new policy. This was a challenging and rewarding role which I took on with gusto. I enjoyed meeting the targets set, this resulted in me winning an award within 6 months of working there called top 100. This essentially meant that due to my performance I was within the top 100 employees within the whole of the RBS Insurance division.

Bachelor Of Arts (B.A.), Marketing/Marketing Management

Activities and Societies: Modules completed at university include Social media, Brand Management, Strategic Marketing Management.

Btec National Diploma, Business