Martyn Pettipher Email & Phone Number

Coventry, GB

Coventry, England, United Kingdom

Rugby, England, United Kingdom

Rugby, England, United Kingdom

Responsible for analysis & report creation for CRM and all online marketing activity for Hafele.co.uk. Including customer insight and data enrichment.

Solihull

Providing technical and commercial support to the Trading, Category and Commercial Directors

• Responsible for the management and delivery of all data analysis, campaign planning / execution and reporting completed by Marketing Analysts to both B2B and B2C clients
• Develop and enhance the range and scope of analytical / segmentation techniques and services offered to clients
• Track and maintain accuracy and integrity of all data contained within each client database

Stoneleigh

• Identify, design, develop or re-engineer processes and software to enable efficient and effective dissemination of reports and analysis across relevant market sectors.
• Co-ordinate with data providers for Corn Returns pricing to ensure data collection, analysis and delivery systems for results are robust, accurate and timely.
• Lead the team in developing and delivering sector specific reporting dashboards using Tableau Business Intelligence software.
• Adapt and re-engineer the data infrastructure and systems, and manage that change both internally and externally to improve and enhance the reporting and analysis the team provide.

Utilize data mining techniques and analysis on pricing, product and market penetration models to enable effective strategy planning by senior management team.Design, test and implement new software and processes to enhance the efficiency of the commercial team in such areas as contract pricing, direct mail production and catalogue pricing strategy.Produce.

Analyse customer lifecycle, product and market data, to provide effective targeting and measurement of campaigns through different channels to market - Direct Mail, E-mail, and Web. Develop and maintain the customer relationship software (CRM) to allow effective targeting of customer contact programmes throughout the business. Writing and delivering.

Rugby

Work in conjunction with the sales force and marketing teams to design and create a CRM database solution that provides a holistic view of all customers and prospects within the business though bespoke reports and analysis focusing on pricing and market penetration.Data mining, data manipulation and analysis to gather customer and competitor information to.

Coventry, United Kingdom

Design develop and implement reports and analysis to highlight company and market trends within the UK industrial gas industry using AS400, Access and excel.Provide detailed analysis on markets, price and product penetration using “what if…” modelling to predict outcomes of future marketing strategies.

Coventry, United Kingdom

Manage the training team to deliver youth training programmes in line with local authority guidelines and budgetary constraints.Develop, actively market and deliver commercial IT training programmes and Youth training placements to local businesses. Write and deliver commercial IT training programmes to companies in areas such as spreadsheets, databases.