Martyn Spence Email and Phone Number

• Full responsibility for new export strategy across Europe and UK.• 7 Direct reports, including marketing, KAM’s and Admin.• Re-design website and ultimately increase brand recognition.• Develop sales strategy by understanding the current market and grow accounts cohesively with the sales team, increase range and brand presence within stores.• Train and motivate sales team and recruit new KAM’s in prosperous areas to develop areas under performing.• Open larger wholesale accounts to distribute the brand in further to reach areas.• Re-forecast the P&L in line with company expectations and EBITDA.• Increase current performance with new clients in Europe, growing partnerships, and relationships with new customers and to provide support to the brand.• Co-ordinated the largest product NPD launches YTD.• Added a 12-month promotional calendar for products, which supported SEO and sales team as well as grow clients’ sales.• Take stock of all brand assets, Added in new POS, tasting stations, Posters and brand clothing to be worn in stores.• Attended all brand events and expo’s (weekends) to meet clients and engage with other competitors in the marketplace, to learn new directions and trends. (Germany, Spain & France).• Updated the board each month with MTD sales and forecast, ran through prospect pipelines and key client’s performance. Ran through spending and reducing overall operational costs.• Introduction of new staff incentive for stores and stockist tracker to increase sales revenue.• Day in trade/ field visits to train and motivate sales team to increase development.• Increased monthly turnover from £170k to £250k, outperforming internal sales to External sales. By increasing key competencies.• Launched NPD projects, through effective planning and communication. Three of the most successful launches in the business history. CBD, Bar series and 100ml ranges to mirror current market needs.• Updated and launched the new B2B portal for customers to use.

• Responsible for the entire sales team function and P&L, OEM/WL worth just under £2m, UK sales of £2m, Europe £5m and ROW £1m. Totaling £10m. • Hiring and training team members, setting quotas, evaluating, and adjusting performance and developing processes that drive sales.• Implement the full sales strategy across the business, aligning this with investors and the CEO.• Develop marketing campaigns to drive online sales and SEO activity to grow customer base on following on brands. Advertising, event support and online promotions.• All NPD and product launches would go through myself and have a planned road map to follow and orchestrate with all departments for final sign off. Identify opportunities and improvements on existing range.• Provide accurate and detailed sales forecasts, foster a competitive yet collaborative team environment.• Asses individual performance through observation and measurement and suggest corrective action if needed.• Establish sales territories, budgets, and sales performance.• Manager departmental sub-function within a broader departmental function. Creating functional strategies and specific objectives for sub-function and develops budgets/ po9loicies/ procedures to support the functional infrastructure.• Created a new brand to target convenience channel in the UK that sold 22k units in 4 months from £0. Worth an extra £25k in revenue.• Drove distribution across existing brands by implementing a robust sales plan and incentive for the sales team to achieve.• Reduced stock holding by over 1m units, by re-forecasting production and sales targets.

Managing a team of sales managers across England & Wales, across 1500 independent accounts in the HORECA sector. Being fully responsible for £1m worth of revenue in key accounts, building trust and understanding customers needs and their businesses needs. Building promotions and marketing material to boost sales via different channels and social media. Organically growing existing accounts, through product range, diversifying coffee range and new machinery. Proactively increasing new business and following up leads through using a CRM.Forecast sales and implement successful strategies.Create sales incentives and bonus structures.Main achievements:- • Fully learning a new industry and category channel• Learning how to use and quick fix top end coffee machinery such as Synesso & La Marzocco.• SCA foundation successfully completed • Created and lead a successful sales training/ modules competency course throughout COVID-19 for 20+ sales professionals.• Machines sales 2019> £40k. 2020> £200k+ (incredible team effort)

• Build a full scale sales operation from the ground up; duties include establishing database systems, recruitment and developing marketing and sales strategies.• Supplier/ Manufacturer facing and negotiating prices, promos & product lines including Halewood Int., Molson Coors, Diageo, Thatcher’s and Accolade wines.• Managing a team of ten customer service representatives across England, 13 staff in total including indirect reports, managing Multi symbol accounts.• Supplying market leading brands such as Smirnoff, Carling and Crabbies to the off trade such as CTN’s & Forecourts.• Increasing product share within the UK adding more than 54k new lines into over 2.1k independent and symbol groups over the past 18months.• Increased overall product range from 6% to 48% distribution.• P&L responsibilities for the business, by reducing operating costs and increasing profit. Turnover circa £850K.• Setting robust targets that were stretching yet achievable, creating incentives and bonus schemes in line with company targets and suppliers.• Retaining accounts and new account generation through a sales team, that has been trained, motivated and directed by myself.• Structured presentations to the board to understand current trading conditions and strategy on increasing sales.• A real understanding of Brands and implementing this through a hand’s on approach focused on one goal to achieve.

Responsible for ensuring the team delivers strong commercial results whilst adhering to all company policies, procedures and business ethic code. Also in charge of assigning sales territories, setting goals, and establish training programs for the sales representatives.• Recruiting, training and motivating sales team of 10• 840 new customers in year 1 to base 24k• Oversaw sales £4.1M contribution of new business• £94k of merchandise stock to increase level of orders (target £62k)• Successfully coached team to be the best performing team, by implementing sales strategies that are more effective and robust to ensure a higher strike rate.Organised strategic blitz activity days to bring a bigger market share into the business, through effective planning of 60+ people within JUSTEAT to Birmingham etc.

Responsible for 1200 accounts, delivering stretching sales targets with a team of 13 van sales executives. Running effective budgets of £1.2M reducing costs, whilst maximising efficiency across 3 depots. HR policy trained with full company guidelines instructed.Responsible in training, developing and motivating a divers sales team.Great net worker internally and externally to provide support and communication throughout. • Securing market leading brands. MARS, Nestle & Ferrero.• Recruiting, training and supporting in field.• Motivate and challenge an experience sales force.• Year 1 – Achieved 105% - £1.2M turnover (£300K PQ)• Year 2 – Achieved 110% - £1.5M turnover (£375K PQ)• Year 3 – Achieved 95% - £1.95M turnover (£489k PQ)• Full depot & logistic responsibilities. Van Sales Supervisor Oct 2009 – MAR 2011Van Sales Executive Mar 2009 – Oct 2009

Having ultimate responsibility for the overall operation of the site. Also in charge of delivering results exceed guest satisfaction and financial performance objectives.• Hands on approach to ensure all departments are performing.• Representing the business on the floor.• Stock ordering to ensure 100% brand availability.• Manage product merchandising through implementation of plan-o-grams.• Observe and coach colleagues in sales floor techniques and customer service. • Delivered over £6.25M sales in Retail sector WHSmiths.Assistant Manager Sep 2006 – Oct 2009Retail Cashier Mar 2006 – Sep 2006