Grew Polish Your Cooking from early stage start-up into a nationally renowned brand with 15+ employees and 2+ mln revenue by running its Sales & Marketing efforts from scratch.✅ Doubling company sales for 3 consecutive years, avg ROAS @ 5✅ 2in1: B2C e-commerce sales & B2B lead generation leader✅ 360 degrees brand building: portfolio, design, www, IG, FB, TikTok, mailing, Influencer marketing✅ Biggest passion for data crunching & performance marketing campaigns optimization

📱Food Delivery App: decreased cost per app install by 50% in one month 🌱 Listny Cud: led microgreens warehouse to SELL OUT within 7 days from launching campaign🥛 Cool Beans: set up analytical tools to properly measure and attribute source of growing sales🩰 The White Ribbon: 12$ return for each 1$ invested campaign for wedding ballet shoes👶 Dressupbaby: rescued hundreds of abandoned baskets behind smart remarketing campaigns

Built marketing funnels & delivered best ROAS for Tigers clients with Google & Meta marketing tools.

Developed & implemented Oral B e-commerce strategy in 9 European markets. ✅ Led to Oral-B share leadership in online electronic stores.✅ Doubled ROAS in Facebook Ads, Google Ads, price comparisons and marketplaces ads✅ Defined new business model for Oral-B presence on Allegro

SGH Brand Management Course Leader (full semester)- leading CEMS students through a case study about designing marketing strategy to maximize growth through the right definition of WHO (strategic target), WHAT (right message based on strong insight) & HOW (selection of most efficient and impactful media mix).

Strategic media planning for top P&G brands including Gillette, Pantene, Old Spice, Oral-B. Increasing effectiveness of media spend across media channels behind getting right message to right people at the right moment.✅ Managed 50M$+ yearly media budget✅ Learnt TOP strategies in digital marketing from Meta & Google at their headquarters✅ 10 brands x 10 countries matrix strategic supervision of media activities

• Responsibility for ATL (copy adaptation) & BTL activities (POSM & detailing materials for pharmacies and physicians) • Development of annual marketing plans• New SKUs launch planning & execution• Supporting Senior Brand Manager in everyday tasks

Participation in projects (selection):• Polish Scaffolding and HVAC Market Analysis (Team Member)• Export Strategy for Polish flowerbed manufacturer, chosen markets: Germany, Austria, Czech Republic, Russia (Project Manager)• Export Strategy for Polish fiberglass grid and roofing membranes distributor, chosen markets: Slovakia, Romania, Ukraine (Project Manager)