Martyna Macionczyk Email & Phone Number

London, England, Gb

London Area, United Kingdom

London, England, United Kingdom

In my role at JL Creative, I lead the development and execution of digital marketing strategies for our clients, creating comprehensive marketing campaigns that encompass social media, email communications, PR, and paid advertising.My responsibilities include managing clients' PPC accounts and conducting SEO analysis on their website content to ensure high-quality, search engine-optimised content. My commitment to excellence is further reflected in my regular audits, which enable me to swiftly identify and address areas for improvement. With a track record of significantly enhancing website visibility and lead generation, I'm dedicated to delivering a robust ROI for our clients.I maintain productive partnerships with third-party agencies and collaborators to ensure top-notch client service. Lastly, staying at the forefront of emerging digital trends, particularly in SEO and PPC, is a constant priority, and I occasionally contribute research reports for both internal use and to benefit our clients.

London, England, United Kingdom

I crafted a successful brand launch campaign by setting SMART goals through problem/opportunity analysis. Conducted in-depth analysis of the target audience and current followers, evaluated the industry and competitors, and allocated budget and resources. Developed a content/editorial calendar and a comprehensive rollout plan for the brand launch.

London, England, United Kingdom

I enhanced Mercato Metropolitano's sustainable and community-oriented image by strategically optimising digital touch-points for an improved customer experience. Thorough market research, including surveys and interviews to gauge brand associations, informed the creation of customer profiles, contributing to a highly successful communication campaign and the development of a comprehensive crisis management plan.

In my role, I took charge of coordinating with Echo to identify, reach out to, and conduct video interviews with case study participants from The Match, a novel project connecting businesses with skilled volunteers. These interviews were captured via recorded video calls. Following this, I creatively crafted a collection of engaging case studies presented in a multimedia format, combining text, video, and visuals to provide a dynamic showcase of valuable information.Additionally, I played a pivotal role in shaping Echo's online presence by generating content for their social media accounts. My responsibilities spanned copywriting, photo and video editing, strategic planning, and performance analysis to ensure our content resonated effectively with the audience and achieved the desired impact.

London, England, United Kingdom

During my internship, I delved into comprehensive research on the target audience and the evolving brand culture, leading to my successful pitch of an advertising concept for The Body Shop. Subsequently, I actively participated in pitch meetings for renowned brands such as The Body Shop, Baileys, and KFC, gaining valuable insights while shadowing both creative and strategic teams. Additionally, I contributed to various web content projects, offering my valuable opinions and critiques to enhance ongoing initiatives.

Msc, Digital Marketing, Distinction

Thesis Title - Brands in the Metaverse: An investigation into customers’ attitudes towards brands embracing the Metaverse.

Bsc, Marketing And Management, Distinction

Activities and Societies: Contributed to university by being a mentor to younger students, as well as being a mentee myself under.

Gcse | A Levels

Activities and Societies: School Ambassador, with subject focus on English Literature, Business and DramaBusiness Studies (A*), Polish.