Martyn Cole has over 30 Years of executive experience in the IT Services industry, predominantly at Microsoft, ICL (Fujitsu) & The Body Shop Plc. He currently holds a number of Non-Executive Directorships and advisory positions in the IT, Telco, and Digital industry, including at Retail Directions. As a board member and senior retail advisor at Retail Directions, Martyn helps global retailers streamline retail operations, devise and realise unified commerce strategies, increase customer loyalty, and achieve business and supply chain efficiencies in today's fast-paced retail environment.Martyn is a strong advocate for Retail Directions due to its unique position in a competitive market. 100% focused on the retail sector for 30 years, the Retail Directions platform powers over 20,000 registers in more than 30 countries, making it a proven and reliable choice for retailers seeking to make retailing easier.Ergonomically designed around a single integrated database architecture, Retail Directions’ unified retail management platform is relied on by some of the world's best-loved retail brands including The Body Shop, Hanes, Retailability, and Cotton on Group.Using the Retail Directions unified commerce platform, which integrates eCommerce, POS and Store Management, Loyalty & Promotions, Warehousing & Logistics, Merchandising, and Actionable Insights – Martyn enables retailers to sell anywhere, fulfill from anywhere, and deliver anywhere.