Marty Nemec Email & Phone Number

Lead a team of marketing professionals to increase profitability and drive business growth for a national locksmith franchise with 88 locations across the United States.• Manage marketing team and third-party vendors responsible for execution of corporate marketing plan• Develop the marketing strategy and launch campaigns to target audiences in specific market segments • Optimize Google Business Profiles for all locations to improve local search rankings and generate leads• Work to improve SEO rankings and effectiveness of SEM ad campaigns• Create videos for company YouTube channel and use in Blog posts• Utilize FAA Part 107 Remote Pilot Certification to capture drone footage and showcase projects

New England

Spearhead all of the sales operations and marketing efforts, including strategic planning and execution to drive new business of electronic access control systems. Design, sell, install and integrate wired and wireless access control systems, from cloud hosted solutions to PC/server managed systems, to help clients improve the security and safety of their buildings. Systems utilize highly secure credential reader technologies, keypad, proximity, iClass and biometric devices. • Designed and developed new website and created marketing materials to showcase access control offerings• Implemented search engine optimization tactics to increase website traffic, improve search results and generate leads• Created videos and launched a YouTube channel to showcase projects and share with architects, general contractors and facility owners on LinkedIn• Manage online listings for 25 branches across 14 states to ensure internet users can find our locations and contact us• Manage commercial construction projects of electronic access control and security camera systems from design thru installation and commissioning• Sell mechanical and electrified door hardware from leading manufacturers including ASSA ABLOY, Allegion and Dormakaba• Integrate solutions for multi-family housing complexes utilizing Yale Accentra, Allegion Engage and Stratis software• Responsible for the ASSA ABLOY Authorized Channel Partner and Certified Integrator programs for all branches• AAADM certified installer and inspector for ADA compliant automatic door operators

Shelton, Ct

Supported and enhanced the sales effort by launching print and digital marketing campaigns for lead generation and nurturing. Responsible for the development and execution of a strategic and integrated marketing program including web, tradeshow, publications, CRM and lead nurturing campaigns, marketing automation, print and digital sales collateral, webinars, email, and social media.• Developed and executed B2B marketing campaigns to increase the quantity and quality of leads needed to reach sales targets• Designed and developed new 100+ page responsive website and implemented search engine optimization tactics to improve search results and increase website traffic• Utilized Salesforce CRM to translate data into micro-targeted campaigns and nurtured leads with Pardot marketing automation software• Executed a complex digital marketing plan by creating website and social media content and utilizing pay per click, PPC, and retargeting ads to enhance branding and generate quality leads• Developed strategic vertical market campaigns and planned activity calendars to streamline marketing processes• Ensured company image and portfolio of premium products were communicated effectively and consistently• Managed the budget and timelines for all marketing campaigns, tracked progress, created reports, analyzed results and implemented changes to improve campaigns• Researched competitors technologies and made recommendations to keep the company at the forefront of new developments• Assisted the applications team in creating technical marketing material including product brochures, user profiles, technical notes and information packs• Designed packaging for sending welcome kits to customers purchasing high end laboratory equipment

Bridgeport, Ct

Responsible for all digital marketing campaign research, planning, budgeting and execution required for growing the business and supporting sales representatives, while managing the integration of a new CRM platform to manage business relationships and enhance communication with existing customer base.• Managed all art, branding, communication and digital marketing efforts to drive B2C and B2B account growth• Developed strategic marketing plans for social media platforms, Facebook, LinkedIn and YouTube, to engage with and educate customers and prospects• Created company Blog and implemented SEO tactics across 7 company websites to enhance web and social media presence, while improving search engine results • Managed search engine marketing efforts, including the development of Google AdWords, Yahoo and Bing digital ad campaigns• Implemented Hootsuite and Buffer to schedule and launch social media marketing campaigns on Facebook, LinkedIn, Twitter and Google Plus• Utilized content management system, CMS, to update and maintain all company web properties• Designed and launched effective direct mail, email and social media campaigns to generate leads and drive sales• Analyzed all digital marketing campaigns, tracked progress, generated reports on campaign metrics and made adjustments to maximize results• Researched, planned and attended industry related events and trade conferences to generate new residential and commercial leads• Interviewed customers to write case studies, success stories and testimonials, then promoted them via digital marketing campaigns

Trumbull, Ct

Team leader responsible for managing marketing communications campaigns and all aspects of new product launches from concept thru completion, being the liaison between product marketing, marketing communications, operations and sales. Ensuring all campaign materials were properly branded and new product launches were on target, on time and within budget.• Managed all aspects of new product launches for high-end, multi-functional printing equipment and enterprise software solutions• Communicated all product changes and provided updated sales information to all team members• Developed and managed relationships with 3rd party vendors to facilitate the completion of projects• Supported 700+ sales representatives, leveraging product promotions and marketing programs to achieve corporate sales goals• Maintained companies CRM and marketing automation platforms on a daily basis• Designed, developed and implemented direct mail, email, digital and social media marketing campaigns to generate leads & drive sales• Lead demand generation and expansion efforts by developing targeted print and digital marketing campaigns• Tracked, monitored and reported the success of all marketing campaigns and programs against overall objectives

Colorado Springs, Colorado

• Created hundreds of complex technical illustrations of U.S. missile defense systems• Team leader responsible for checking each illustration for accuracy and compliance within government regulations• Trained team members on the most effective and efficient ways to complete projects ahead of schedule

Monroe, Ct

• Responsible for designing clear and concise print and email recruitment ads, while ensuring everything was on time, on target and within budget• Assisted with building a new brand identity for Davita, a leading provider of dialysis for kidney patients• Created insertion orders and delivered ads to numerous publications within tight deadlines

Norwalk, Ct

• Developed excellent communication skills working with clients to fill advertising space• Launched various email campaigns and power emails to promote publications print magazine• Created new online marketplace section of website for advertisers to promote their eco-friendly products• Assisted Creative Director with gathering advertisements, photos and articles for the layout of a 64-page print magazine

Stratford, Ct

• Created proofs, developed plates and printed various high quality pieces for a large client base• Developed a solid understanding of 4 color process printing and the ability to adjust color levels to produce precise color matches between each proof and press sheet• Assisted with all aspects of print production, from pre-press layout, to proofing, press operation, bindery and shipping

San Diego, Ca

• Print shop supervisor responsible for managing all aspects of a digital print operation on board an aircraft carrier• Managed all shop personnel and print projects for the 6th Fleet while on-shore and deployed in the Pacific Ocean• Responsible for maintaining a strict budget while ordered all required supplies and parts for lengthy deployments

Bachelor'S Degree, Marketing, Photography, Journalism

Certified Online Marketing Professional, Social Media

Part 107 Remote Pilot Certification