Leading a movement of communities & organizations striving toward a common goal: Cure Cancer Faster.100% of the funds raised by Teams, Riders, Virtual Riders, Volunteers, matching corporate gifts, are donated directly to the Georgia Cancer Center to help prevent, fight, and cure cancer. Paceline's operations are entirely funded by community & organization partners most notably the Medical College of Georgia Foundation. Together, we can cure cancer faster!http://paceline.org (A Paceline is a formation in which riders travel in a line one close behind the other in order to conserve energy by riding in the draft of the riders in front, thus enabling the group to travel further and faster than any rider could alone).

Projects on behalf of global leaders in knowledge search: AlphaSights & Gerson Lehrman Group (council member).Additional work supporting VeloGuide; An on-demand 'ride and guide' sharing application for cyclists.

Epsilon is global marketing services leader harnessing rich data, innovative technologies, engaging creative and transformative ideas to to help brands better connect with customers. As VP, I was responsible for helping CPG marketers deliver digital marketing campaigns to meet the demands of their customer and bridge the gap between marketing, IT and the internal data team. Owning the CPG category vision - developing & executing the US/Global go-to-market strategy aimed at helping global brands at the convergence of technology & media (digital transformation).

Supported multi-$BN C-Suite grocery retail executives for more profitable decision-making through better application of customer data - specifically predictive analytics & software solutions for improvements in: Assortment; Space; Price/Promotion & Personalisation (CRM). Partnering with retailers and CPG's globally, EYC works with 10 of the world's 30 largest grocery & pharma retailers . Key points of difference:1. Deep understanding of grocery shopping - breadth of shop as important as frequency2. Advanced scale business decision-making tools for grocery retail - SaaS 3. Transfer of capabilities into clients through business processes, integration & tools4. A real focus on what drives top and bottom-line value, incorporating flexible business models5. UK-based talent pool (81 people), depth and breadth of grocery/FMCG experience

Lead the development of new business opportunities building brand equity within the young family consumer marketplace, growing the new business client list aswell as partnership revenues, while upholding the mission and values of the company.Core proposition - Relationship Marketing within a direct & social media framework Consumer group - New Families Across USADeveloped and implemented a go-to market new business strategy to launch in the US. A B2B approach to growing 'Mom' market CPG brands (direct & via agencies) in the following areas:- Direct to consumer- Drive to retail store location- Lead generation for web / e-CRM systems- Customer acquisition / marketing optimisation

Planned & executed numerous marketing audits for some of Europe's biggest brands including:Kraft chocolate & chewing gum brands across mainland Europe including Scandinavia, Spain, Poland, Turkey & Switzerland.Additionally: - Gore-Tex mystery shopper survey UK / Bosch Point of Sale retailer survey Germany.- Intel online global competition audit.

Project management of chalet build and running of vacation rental business - Premier Host on VRBO - a rustic luxury destination for mountain lovers in the heart of the Alpe d'Huez ski domain - globally renowned for its world class winter sports, triathlon, downhill MTB and the Tour de France. - Ski. Bike. Hike. Relax!

Inspirational solo ride of the 2008 Tour de France course 21 days. Course completed in 130 hours. Brain and body perfectly intact! Raised > $30,000 for the British Heart Foundation and Association of Young People with ME (AYME) charities. Generated extensive national and regional press coverage including a dedicated article in November 2008 Health & Fitness magazine. The event was formally supported by renowned UK celebrity & philanthropist Esther Rantzen (as pictured on tandem).

Part of the UK Leadership Team focused on driving through the commercial B2B strategy for Europe's leading multi channel parenting media business.Aggressively grew B2B revenues through a category management approach helping brands and UK Government achieve business & communication objectives relating to the Young Family consumer market. Achieved the above in both individual and sales management roles, ultimately recruiting and leading a team of seven.

Variety of positions held as Graduate Management Trainee.Marketing Assistant reporting to UK Sales Director and promoted to Account Manager within 12 months.Created and implemented a successful B2B sales measurement programme to monitor the success / feedback of new product launches in the marine services industry.