Green Room Design are a Human Experience Design Studio blending digital, physical and communication for many of the World’s leading brands.Responsible for the development of the digital team, agency and client work. Green Room Design specialised in sports, footwear, consumer electronics and automotive. Supporting both Birmingham and Amsterdam studios to shape and develop the successful growth of the digital proposition.Launched and developed the immersive customer experience for PUMA flagship store on 5th Avenue. Featured in Forbes - https://www.forbes.com/sites/andrewbusby/2019/08/30/puma-takes-immersive-customer-experience-to-a-whole-new-level-on-5th-avenue/

Overseeing digital development, creative strategy, product creation, event planning, creative production, production budgeting, digital experience, technical capability, concepts, user journeys, search and social distribution practices while working closely with creative and art direction. • Devised detailed content strategy and creative deliverables across multiple Speedo campaigns, repositioning the brand during the 2016 Olympics to engage new audiences outside swimming• Used audience research and consumer profiling – identifying user behaviour, context and technology – to shape considered content ideas, pitched to client• Identified influencers from different sports to build loyalty with a new audience and maximise brand awareness• Directed and produced the commissioned marketing content from conception to completion. A video series ranked in Speedo’s most viewed content• Commissioned and directed videographers, sourced locations, liaised with the influencer and key client stakeholders keeping within budgets and deadlines• Regularly reviewed and sense checked creative output, to ensure brand, content strategy and technology deliverables were met• Designed and developed Triumph Motorcycles only lifestyle platform• Led user research, testing and feedback to evolve the design, UX and content output• For The Ride has gained its own unique and established identity via the creative vision and content strategy championing the contributor voice – connecting a global riding community based on their passion for adrenaline-fuelled lifestyle• Identified new technologies to engage a wider audience by enabling viewer access to previously inaccessible exclusive content• Live streaming of new model launches and events contributed to over 300k in additional traffic and more than 2.5 times the brand engagement on fortheride.com alone• Regularly present and inform Stakeholders on best practise and advise on most effective methods of project execution

• Scoped and designed device agnostic websites for clients such as Lloyds TSB, Alstom, Thales and Arriva Buses all based on user requirements and client objectives• Defined the best methods for digital products including responsive design that require graceful degradation and progressive enhancements• Created wireframes, low and high fidelity design concepts and prototypes for clients to demonstrate ideas and user experience, seeing through the digital design process from start to finish• Worked alongside designers, developers and information architects to improve and define user experience through interaction and accessibility

• A senior managerial role delivering project briefs to a team of junior to middle-weight designers specialising in web design• Communicated the key objectives for client projects, mentored the team and advised on best practice shaped by audience-driven needs and appropriate design• Devised and delivered web design approaches that resulted in Creare ranking top three in Google UK in search results relating to related business topics such as SEO, Web Design, Website Design, Web Designers, E-Commerce Design• Led client training in CMS to empower brands to manage their own e-commerce platforms• Presented monthly financial targets• Introduced new product developments to help growth of the company

• As Artwork Director, I cultivated and scoped artwork direction across our client’s suite of business to consumer marketing publications, namely mail order health catalogues and brochures with a print run over 250k• Developed content strategy for online and offline marketing campaigns which resulted in the company ranking in the top three mail order/internet supplement organisations, alongside household named brands such as Holland and Barrett