LEARNING EXPERIENCE & TECHNOLOGYMy role focuses on understanding business needs within the L&D space, utilizing qualitative research and system data analysis to help craft clean, intuitive user experiences. Each project brings unique challenges, necessitating collaboration with diverse teams and process adjustments to deliver. This dynamic environment keeps me engaged and adaptable.

LEARNING EXPERIENCE & TECHNOLOGYWithin the LX Tech team my role is to ensure our online products are user centric via UX methodologies and UI nous.

Recruited by startup company Third Room, I've been working alongside the Founder, Product Manager, Engineers and Marketing team to build out a web platform that provides rural students access to STEM (Science, Technology, Engineering & Mathematics) industry professionals virtually and live. An MVP is currently in the build phase.- Generation of user flows, site map, wireframes, low-high fidelity prototypes and personas- Highly collaborative team designed & built hi-fi demo web prototype (Figma) to secure funding/contributors.- Establishing MVP MoSCoW and shipping strategy with founder and full stack engineers. - Development of design systems in conjuction with company brand and identity.

Emerging Technology & Innovation department: IT Innovation Enablement Team- Help members of the global Technology Software Platform community develop creative and innovative solutions.- Coach, guide and instruct various internal teams ranging from general to leadership employees.- Assist in the coordination and facilitation of design thinking workshops.- Designed & built the Ford Innovation Portal (enterprise site) on Sharepoint ‘modern’ platform. Responsible for modifications, updated content, and the inclusion of global innovation departments - Contribute to monthly innovation forums; research, presentation design, and presenting (100-200 attendees).- Coordinated small team to develop the Technical Specialist Program learning paths on digital platform Degreed. Modified existing and created new learning paths according to technical specialist relevance and standards.

At the startup company PicPixie, I was part of a team dedicated to transforming an image manipulation algorithm into a clean, intuitive mobile app experience. Our team of four included a Product Manager, Lead Researcher, Generalist, and myself as the Lead Designer. We utilized an agile design process, collaborating in primary and secondary research methodologies, user interviews, and rigorous testing.As the Design Lead, I spearheaded rapid design studio sessions, developed a basic design system and managed branding and identity development. Our collective efforts culminated in the successful handover of the product, elevating PicPixie from an algorithm to a startup with a marketable product ready for build.

In a high-paced environment, attention to detail, clarity, and efficiency were crucial from conceptualization to creative outcomes. Navigating the constraints of allocated hours, time frames, and internal resources required innovative approaches to exceed both internal and client expectations. I managed the design and development of brand guidelines for clients and allied agencies, ensuring alignment with overarching company guidelines.I was consistently involved in internal and external presentations, meetings, events, and new business initiatives. Additionally, I implemented professional development through research, tutorials, mentoring, and coaching the design team.

Provide top-of-the-line designs to large/small business and non-profit organizations, including branding & identity, animation, packaging, and signage, through the identification and addressment of client needs/wants. Enable clients to efficiently view past work by creating/upkeeping easy-to-use digital portfolios. Develop engaging and relevant designs by remaining up-to-date on trends/expansions through extensive market research and the attendance of industry seminars and galleries. Promote continued business by forming long-lasting relationships with potential/current clients through regular networking. Establish detailed financial records by delivering/filing quotes and invoices and tracking company expenses/budgets.EXPERTISE:Art DirectionBranding & IdentityConcept DevelopmentAnimationUI DesignPhotographyPhoto RetouchingFinished ArtSignage / WayfindingPrint ManagementProduction ManagementFinancial Management Business Plan DocumentationBusiness DevelopmentBasic Business SystemsMultidisciplinary CommunicationsFolio ManagementSOFTWARE:CS6 Adobe Creative Suite [Ai, Ps, Id, Ae, Pr, Br]Acrobat ProfessionalKeynoteMicrosoft Office suite

Wellcom specialise in producing large volumes of advertising production collateral with speed, accuracy and consistency. Their solutions address the brand management needs of the corporate chief marketing officer, the creative vision of the agency creative director and commercial needs of the procurement department.OVERVIEW:Coordinated freelance jobs through close communications with the Operations Manager. Handled a variety of design operations, including advertising, photo retouching, layouts, and more as needed. Established that deliverables were being received in a timely manner by meeting with in-/external clients. Ensured that all completed jobs were properly filed and paid for through the tracking of completion dates, times, and invoices as well as negotiating fair/reasonable rates for each freelance job with the Operations Manager. Aided design hub employees by servicing hubs during excessive workloads/staff leave.EXPERTISE:Concept DevelopmentBranding & IdentityPhoto RetouchingPrint ManagementFinished ArtSOFTWARE:CS6 Adobe Creative Suite [Ai, Ps, Id, Br]Acrobat ProfessionalMicrosoft Office Suite

The Melbourne Football Club, nicknamed the Demons, is an Australian rules football club, playing in the Australian Football League (AFL). Melbourne is the world’s oldest professional club of any football code. They are a progressive club in leading women’s football growth across Australia, embracing indigenous communities and supporting mental & physical illness via pro active initiatives and awareness projects. OVERVIEW:Supported and serviced six internal departments by delivering eye-catching designs, including signage, animations, websites, digital marketing assets, guernseys, and more. Promoted cohesive designs throughout the company through the systematic division of labor within the team. Addressed internal department briefs through the efficient coordination, execution, and installation of designs. Provided high-quality photos for Demon Shop products by organizing/managing/art directing photoshoots. Maintained strict installation deadlines through consistent follow-ups with associated businesses. Ensured that concerns, questions, and potential improvements were addressed by attending Marketing & Communications department meetings. Established that company/event/marketing brand guidelines and exposure branded collateral were met through the oversight of organization and enforcement. Developed strong inter-departmental communications by regularly interfacing with employees. SOFTWARE:CS6 Adobe Creative Suite [Ai, Ps, Id, Ae, Pr, Br]Acrobat ProfessionalKeynoteMicrosoft Office suiteEXPERTISE:Art DirectionBranding & IdentityConcept DevelopmentAnimationPhoto RetouchingFinished ArtPrint Management

The AFL is a not for profit company that conducts the eighteen team AFL Competition throughout Australia. The AFL Competition currently includes the Pre-season Competition, 198 Premiership Season matches and the Finals Series matches each year, culminating with the AFL Grand Final and the award of the AFL premiership to the winning team.In addition to conducting the AFL Competition, the AFL is the national body for Australian football, Australia’s only indigenously created national game. The sport is popular throughout Australia, in terms of participation, attendances at matches and events and media audiences.OVERVIEW:As a permanent Freelancer my responsibilities varied throughout my employment. I began rolling out digital/print assets for large scale marketing campaigns, to designing creative, co-running feature article/infographic The Inquirer, then to motion/interactive design for iPAD.I relished the fast paced experience and working as a team with Journalists, Multimedia Designers, Art Directors, Marketing and Management.EXPERTISE:Concept DevelopmentCreative DirectionUser Experience DesigniPad DesignBranding & IdentityPhoto RetouchingPhotographic AssistantPrint ProductionFinished ArtSOFTWARE:CS5.5 Adobe Creative Suite [Ai, Ps, Id, Br]Ipad Design [Ooomph]Microsoft Office suite

Artline Graphics was a small design studio focused on large scale packaging projects entailing POS, online presence and guides/publications - predominately servicing Russell Hobbs and Remington Australia. OVERVIEW:Being one of two designers i was allocated the rebrand of Remington Men’s Electric Shavers packaging. Collateral involved POS, info booklets, posters, digital assets and web design for premium products. Naturally the rebrand was carried over to Grooming and Gift Packs adding up to approximately 30-40 packaged products.A Russell Hobbs business restructure gave Artline Graphics the oportunity to rebrand the entire consumer and premium ranges. My role extended to art direct and co-manage all photo shoots alongside photographer Brent Parker Jones. EXPERTISE:Branding & IdentityArt DirectionConcept DevelopmentLogo DesignPackagingPoint Of SalePublicationWeb DesignNamingFinished ArtMultidisciplinary CommunicationsPhoto RetouchingSOFTWARE:CS5.5 Adobe Creative Suite [Ai, Ps, Id, Br]Acrobat ProfessionalMicrosoft Office Suite

‘People Like You promotes and is an advocate for mental wellbeing and recovery from mental illness. We empower people to embrace the recovery journey and realise their potential.The fresh project is a recovery and mental wellbeing program that is located on a 30 acre property on the outskirts of Melbourne. It is a community of like minded people who choose to focus on what we can do, rather than what we can’t. We focus on health, wellbeing and community.’OVERVIEW:My role was to rebrand an outdated visual identity from the ground up. Working very closely with founder Cameron Ralph throughout the design process proved a fantastic learning curve for both of us - from research through to design applications. EXPERTISE:Branding & IdentityPrint ManagementPhotographyLogo DesignWeb Site DevelopmentMarketing & PromotionExhibition DisplayOutcomesLetterheadsInvoicesBrochuresPostersCertificatesInvitesPress AddsExhibition PanelsWeb Holding PageWeb Site DesignSOFTWARE:Adobe Creative Suite [Ai, Ps, Id, Br]Acrobat ProfessionalMicrosoft Office Suite

Mothers Art Productionsmothersart.com.au (NA)‘Mothers Art is a unique design and construction facility servicing the diverse requirements of the cultural sector, architectural industry, zoos, public art and tourism attractions.Acknowledged widely as industry leaders, Mothers Art unites a team of experienced designers, trade specialists, artists and artisans in a design studio/workshop space of 2500m2.’Graphic DesigneR [Junior - PART TIME]02/2008 - 11/2008OVERVIEWMother’s Art provided a great multidisciplinary environment that enabled myself to develop broad communication skills, work alongside various creative professionals and apply graphic skills to a wide range of outcomes. EXPERTISE:Marketing & PromotionMultidisciplinary CommunicationsPrint PreparationBranding & IdentityOutcomesInterior & Exterior Graphic ApplicationsWay FindingPrint preparationFolio developmentConcept Development Presentation DesignTender & ‘Expression of Interest’ DesignTrailer Graphic ApplicationsTrophy DesignSOFTWARE:CS4Adobe Creative Suite [Ai, Ps, Id]