Lead the Marketing function at the leading partner to the Manufacturing segment.

Research and led development of company value proposition and resulting brand positioning. Market positioned a unique and sustainable customer-focused priority advantage. Architected new brand awareness campaign and drove multi-channel deployment.Created and managed 1st ever strategic partnership marketing program for accelerating revenue of key manufacturers. Year 3 funding raised +36%, topping $3 million.Execution of full digital-portfolio marketing campaigns spanning paid advertising, email, affiliate, marketplaces, and social channel targeting.

★ Directs all facets of marketing in the United States, maintaining hundreds of millions of dollars in revenue.★ Developed the company’s first value proposition and rebranded the go-to-market strategy.★ Expanded messaging to position the company as the partner of choice for service and price.★ Debuted a co-op marketing program with 85 suppliers that captured $1.15MM in funding over two years, sparking 7% growth and forecasted 15% growth in the current year.★ Featured in the Top 50 issue of Industrial Distribution magazine in September 2015, as well as the Winter 2017 issue of Wholesale & Distribution International trade magazine.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT GLOBAL INDUSTRIALGlobal Industrial is a distributor of private label and brand name industrial equipment and supplies to businesses throughout North America.

★ Managed a 152-member marketing organization, directing an in-house agency and $108MM annual budget; in three years of leading the marketing team, generated $210MM in incremental marketing revenue.★ Authored a 3-Year strategic marketing to increase awareness, expand positioning, and develop multiple value propositions.★ Improved revenue by 60% through national media messaging based on consumer research findings.★ Reduced Cost-to-Sales by 23 basis points and reduced headcount by 15% while handling a 20% expansion in project volume.★ Used email marketing campaigns, social media marketing, a cross-channel lead nurturing program, online webinars, and interactive catalogs to increase e-Commerce revenue share from 15% to 38%.★ Recognized for securing $33MM in co-op marketing funds in 2013 and $138MM overall across nine years.★ Developed value propositions, messaging, training, communications, and field execution playbooks that were distributed to 3000 sales representatives in four divisions.★ Orchestrated a National Customer Show that attracted 16,000 attendees and generated $21MM in incremental revenue.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT WW GRAINGERWith 2015 sales of $10 billion, Grainger (GWW) is North America's leading broad line supplier of maintenance, repair and operating (MRO) products, with operations in Asia, Europe and Latin America. Grainger is a business-to-business distributor of products used to maintain, repair or operate facilities.

★ Responsible for the performance of 26 private brands, directing brand management, annual marketing plans, co-op marketing revenue growth, and customer-focused programs.★ As National Brand Management Lead, increased the sales mix from 30% to 36% across private brands, producing $48MM in incremental gross profit.★ Created annual marketing plans that sparked 10% annual sales increases an 38% gross profit contribution; executed a $17.5MM annual trade show that was responsible for 12% sales growth.★ Recipient of the Market President’s Award in 1997 for excellence in trade show production.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT KRAFT/ALLIANT FOODSERVICEKraft/Alliant Foodservice was the third-largest foodservice distributor in the nation.