Marty Shepard

Marty Shepard Email and Phone Number

Growth-Oriented Tech Sales Executive | Exceeding Objectives Up to $124m | Creative Problem Solver | Challenger, Consultative, and MEDDIC Sales Methodologies | 20+ Years’ Experience | Solution and Value Based Seller.
Marty Shepard's Location
Greater Chicago Area, United States
About Marty Shepard

With 20+ years of successfully building and leading sales teams, I've excelled in several segments, including SaaS software, marketing and advertising technologies, digital identity, data analytics, cloud platforms, and data management (data warehouse and data lakes). I have extensive experience in diverse markets, including banking, insurance, retail, healthcare, and telco sectors. I chose to transition to an individual contributor role to delve deep into the changing world of digital identity and first-party data capture, navigating privacy regulations and the shift away from third-party cookies. In just two years, I surpassed expectations, generating $6.1M TCV and $1.996M ARR and sealing deals with two large insurance companies, a well-respected university healthcare system, and one of the world’s largest airlines. My approach revolves around understanding clients' core business challenges and empowering teams to tackle them head-on.On the personal side, I'm an avid traveler and golfer, and I cherish sharing my new-found mixology, bread-baking, and pizza-making skills with friends and family. Committed to giving back, I actively volunteer to combat food insecurity and foster community dialogue. Eager to channel my expertise into a new B2B tech opportunity, I'm poised to drive growth and exceed expectations again. Let's connect on LinkedIn to explore how I can contribute to your team's success.

Marty Shepard's Current Company Details

Growth-Oriented Tech Sales Executive | Exceeding Objectives Up to $124m | Creative Problem Solver | Challenger, Consultative, and MEDDIC Sales Methodologies | 20+ Years’ Experience | Solution and Value Based Seller.
Marty Shepard Work Experience Details
  • Celebrus
    Senior Account Executive
    Celebrus Oct 2021 - Apr 2024
    Chicago, Illinois, United States
    We are the technology leader committed to improving the relationships between brands and consumers via better data.
  • Allant Group
    Senior Vice President, Sales And Channel Partnerships At Allant Group
    Allant Group Jan 2018 - Jun 2021
    Greater Chicago Area
    Data driven marketing analytics, martech/adtech solutions integrator, and third-party data solutions provider. Allant delivered solutions for retail, emerging D2C, CPG, insurance, media, and hi-tech.- Hired to lead turnaround; returned business to profitability by creating new digital service offerings, rebuilding sales, and channels. After landing no new customers in the preceding 4 years, added 7 in 2018, 9 in 2019 and 11 in 2020. - Turned first monthly profit after 6 months and ended 2018, 2019, and 2020 profitable. - Led the development of Allant’s first services for digital onboarding and activation, CDP implementation, real-time and omni-channel orchestration, and digital media buying. - Leveraged analyst relationships to help move to leader rank in Forrester Customer Analytics Wave.
  • Alterian
    Svp Sales And Business Development
    Alterian Nov 2016 - Dec 2017
    San Francisco Bay Area
    Global provider of customer experience management and marketing insight applications. Our solutions were used in retail, insurance, media, publishers, and marketing service providers. - Worked with private equity firm to acquire and relaunch Alterian brand, spanning global P&L planning, sales process, executive recruiting and infrastructure guidance.- Doubled new accounts to 20 in year 1 - including the first new direct customer since 2015 – and tripled average sales price through value-based selling, partner engagement, and networking.- Increased revenue-producing partners by - Stemmed historically heavy attrition rate, saving 11 accounts from churning.- Built worldwide team of enterprise sales, inside sales, presales, and customer success.
  • Teradata
    Area Vice President Sales, National Accounts West
    Teradata Aug 2014 - Oct 2016
    San Francisco Bay Area
    International provider of cloud analytic data platforms, marketing applications, and related services. My team worked many vertical segments including retail, hi-tech, insurance, telco, CPG and emerging D2C brands.Area Vice President of Sales, National Accounts West – 1/2015 – 11/2016Sales Director, National Accounts Pacific Northwest– 7/2014 - 1/2015 - Exceeded $4M sales objective, finishing at 161% for 2014, resulting in promotion to AVP West. - Nearly doubled West region revenues from $6.4m in 2014 to $11.3m in 2015 with team of 16. - Doubled qualified leads by restructuring sales process and linking LDRs into each region.
  • Advisory Services | Technology Start-Ups
    Vice President Of Sales - Advisor Role
    Advisory Services | Technology Start-Ups Feb 2013 - Aug 2014
    San Francisco Bay Area
    Vice President of Sales, Advisory Role – 1/2012- 2/2013- Delivered sales, go-to-market, and business development consulting to select Bay Area start-ups delivering cloud marketing and social analytics, customer lifecycle management, and marketing analytic services.- Delivered 100% increase in top-customer monthly recurring revenue (MRR).- Attained 100% customer renewal rate.- Made 100+ prospect introductions.- Drove 300% increase in pilots and improved pipeline visibility.- Revitalized growth by deploying solution-selling strategies for enterprise customers, cleaning and building pipeline, and implementing repeatable sales and pilot processes.
  • Quantivo Corporation
    Vice President Of Sales, Business Development And Marketing
    Quantivo Corporation Jan 2012 - Feb 2013
    Emeryville, California
    Cloud-based big-data analytics for marketing; acquired by Aggregate Knowledge in 2013. Our largest markets were retail, digital agencies, and digital marketers across multiple verticals.- Transformed revenue generation capability by dramatically simplifying messaging, focusing the sales team, and personally recruiting new business partners.- Grew bookings and customer base 100% in first 8 months over prior year.- Renewed 100% of customers.- Increased sales pipeline 150%.- Created go-to-market strategies to deliver 100% increase in lead generation month/month and “most promising company” coverage in Forbes, Informationweek, and Gartner.
  • Teradata
    Professional Services Sales Director, Southwest Region
    Teradata Dec 2005 - Jan 2012
    Dallas/Fort Worth Area
    International provider of cloud analytic data platforms, marketing applications, and related services.- Exceeded annual platform sales and services revenue objectives each year (2006-2011); averaged 156% for orders and 115% for revenue. - Served as go-to resource for services-based selling and executive relationship building.- Integrated offshore resources with local project teams to increase margin 15%+.
  • Vcommerce
    Vice President Of Sales
    Vcommerce Jan 2004 - May 2005
    Vcommerce provides on-demand e-commerce solutions and outsourced services. Achievements include:• Rebuilt sales team, sales process and value proposition to support annuity-based business model• Delivered deals with such companies as Overstock.com, Target, Napster, BJ’s and Univision • More than doubled revenue in 2004 from previous year and on target to triple growth again in 2005 • Converted unqualified pipeline to $12.5M qualified prospects in 14 months
  • Interelate, Inc.
    Vice President Of Sales
    Interelate, Inc. Feb 2003 - Jan 2004
    A public CRM ASP and consulting services company that was sold to eLoyalty in 2004. Responsibilities included: • Directed replacement of sales process, sales team, messaging and collateral• Converted pipeline from $4M unqualified to $5.3M qualified prospects in 120 days• Led effort to ensure Interelate was included in major analyst market study to generate new leads • Initiated business development efforts with SAS and DoubleClick, adding new prospects to pipeline
  • Protagona Worldwide, Uk
    Excutive Vice President
    Protagona Worldwide, Uk 2001 - 2003
    A public British company that delivered enterprise marketing optimization software and services. Acquired by DoubleClick in Dec. 2002. Responsibilities included:• Directed all sales, marketing, business development, consulting, customer support, finance and administration throughout North and South America • Led business restructuring for US organization, attained goal to break even in fiscal 2002 and achieved 102% of target revenue for fiscal 2002 when acquired • Created market and sales plan for Commercial Markets (all non-financial services markets), hired and managed the sales team that beat revenue objectives each year during a down market - 105% of quota FY2000 – (400% growth) - 101% of quota FY2001 – (116% growth)• Led effort to elevate Protagona’s stature with key industry analysts, including Gartner “Leaders Quadrant” status and Forrester ranking as a leader and “must consider” vendor
  • Prism Solutions (Acquired By Ardent)
    Vice President Of Crm Division
    Prism Solutions (Acquired By Ardent) Nov 1997 - Feb 2000
    Prism marketed enterprise data management solutions.Positions include:- Vice President and GM, CRM Division – July 1999 to Feb. 2000- Vice President of Sales and Marketing, CRM Division – Oct. 1998 to Jul. 1999- Worldwide Director of Marketing, Data Quality Division - Nov. 1997 to Oct. 1998Achievements included:• Directed divisional sales, marketing, business development, consulting, development and administration • Completed new branding and repositioning strategy – responsible for 44% revenue growth in 1999• Developed distributors in North America, Latin America and Asia – generated 100% growth in 1998• Developed and led execution of plans that drove the business to profitability • Secured foreign investments in the division and identified/recruited prospective acquiring companies • Sold the technology rights in Japan and Asia to local organizations and merged the US operations into Informix, which later spun the organization out as Ascential Software
  • I.D.Centric (A Division Of Firstlogic, Inc.)
    Vice President Of Sales And Marketing
    I.D.Centric (A Division Of Firstlogic, Inc.) Nov 1996 - Nov 1997
    i.d.Centric provides data quality software.Achivements Included: • Developed company positioning and launched i.d.Centric in January 1997• Directed division’s sales, marketing, product marketing and business development efforts• Achieved 100% growth in data quality software sales in 1997 ($4M in 1996 to $8M in 1997)• Developed ‘market share leader’ status with key industry analysts • Created and executed business model that leveraged channel sales for 100% of revenue
  • Ncr Corporation
    Director, Large Systems - Financial Services
    Ncr Corporation Jun 1984 - Nov 1996
    Responsible for the sales of data warehouse and business intelligence solutions to the US financial services market.

Marty Shepard Education Details

Frequently Asked Questions about Marty Shepard

What is Marty Shepard's role at the current company?

Marty Shepard's current role is Growth-Oriented Tech Sales Executive | Exceeding Objectives Up to $124m | Creative Problem Solver | Challenger, Consultative, and MEDDIC Sales Methodologies | 20+ Years’ Experience | Solution and Value Based Seller..

What schools did Marty Shepard attend?

Marty Shepard attended University Of Arizona, Ashridge Business School.

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