Marty Youssef

Marty Youssef Email and Phone Number

I build and optimize landing pages and websites for ambitious brands. @ Internet Goods
Marty Youssef's Location
Sydney, New South Wales, Australia, Australia
Marty Youssef's Contact Details

Marty Youssef personal email

n/a
About Marty Youssef

I design and develop websites and landing pages with a focus on conversion rate optimization (CRO).I have worked with a bunch of awesome brands and operators over the past few years including:🍃 Eucalyptus (Pilot, Kin Fertility & Skin Software)🦈 Davie Fogarty (Shark Tank, Trend Rocket & Daily Mentor)🛞 Tyroola (acquired by Michelin)🔒Check Point Software (NASDAQ: CHKP)☀️ Smart Energy (acquired by Rinnai)👔 Otaa (Leading men’s apparel Shopify brand)☕️ Mayde Tea (Organic tea Shopify brand)And many more brands!

Marty Youssef's Current Company Details
Internet Goods

Internet Goods

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I build and optimize landing pages and websites for ambitious brands.
Marty Youssef Work Experience Details
  • Internet Goods
    Director
    Internet Goods Nov 2023 - Present
    We design in Figma and develop in Webflow websites that boost your brand’s online presence and convert more visitors.Our clients span across a number of industries including SaaS, government, startups, ecommerce and more.Some recent projects include:- Conference landing page for Nasdaq listed enterprise software client- Marketing website for VC backed Australian startup- Website for Australian government client- Conversion focused landing page for one of Australia's leading solar energy companies
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  • Unlock
    Director
    Unlock Dec 2022 - Present
    Unlock is a CRO agency that works with ambitious ecommerce brands.We predominantly work with clients using Shopify.We run research and identify experiment opportunities for our clients using tools such as GA4, heatmap.com, Microsoft Clarity, knocommerce surveys and more.We help execute experiments using popular A/B testing tools such as Intelligems, Shoplift and more.
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  • The Davie Group
    Consultant
    The Davie Group Apr 2023 - Jan 2024
    Worked with Davie Fogarty across a number of his ventures including Trend Rocket, Daily Mentor and Shark Tank investments.
  • Driva
    Head Of Growth
    Driva Oct 2021 - Dec 2022
    Joined Driva as their first Head of Growth.Managed a team of 3 marketing and creative specialists as well as 2 designers offshore.Created team SOPs and rituals. Managed weekly sprints and quarterly OKRs for both company wide and Growth team.Introduced performance creative for specific paid social platforms (Facebook, Instagram and TikTok) turning them into profitable channels from month 1.Lead conversion rate optimization (CRO) strategy, leading to a 15% overall improvement in conversion rates across landing pages.Lead SEO strategy (content machine and backlink outreach) with a 800% annual increase in organic traffic.Lead affiliate partnerships with YouTube, TikTok and Instagram influencers.Lead brand marketing campaigns including 2x activations and 1x TV spot.
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  • Eucalyptus
    Cro Specialist
    Eucalyptus May 2020 - Oct 2021
    Joined Eucalyptus at series A (~25 employees) and left post-series B (~130 employees).I helped form the early Growth team and hired team members.Responsible for all conversion rate optimization (CRO) activities across a portfolio of 5 brands including Pilot, Kin Fertility, Software, Normal and Juniper. This included A/B testing, messaging testing, lead gen and more.Personally built 3 entire websites (Pilot, Kin and Software) using Webflow during my time at Eucalyptus.
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  • Study Vision
    Growth Lead
    Study Vision Oct 2016 - May 2020
    Sydney, Australia
    Highlights include:- Introducing a new online portal for homestay hosts to view and manage their bookings.- Introducing Alipay and WeChat pay options for international students to pay for their accommodation which eventually was used for approximately 33% of all payment transactions for the business (~$2.5m AUD of transactions per year).- Built and designed a new website which was optimised for all stakeholders (students, hosts, agents and universities).- Managed Google and Facebook ads and creative.
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  • Ey
    Associate
    Ey 2014 - 2016
    Sydney Area, Australia
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  • Deloitte Australia
    Summer Intern
    Deloitte Australia Aug 2013 - Oct 2013
    Sydney, Australia
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Marty Youssef Skills

Business Process Improvement Business Development Salesforce Real Estate Valuations Financial Reporting Financial Analysis Html5 Cascading Style Sheets Javascript Node.js Express Mongodb Angular2 Firebase Typescript Heroku Git Ux Sketch Experience Design Ionic Framework Apache Cordova Scss Product Management Front End Development Teamwork Financial Audits Decision Making Project Management Leadership React.js Strategy User Journeys Brand Development Branding And Identity Gatsbyjs Google Analytics Webpack Graphql Figma Html Css Netlify Aws Design Thinking Visual Design

Marty Youssef Education Details

Frequently Asked Questions about Marty Youssef

What company does Marty Youssef work for?

Marty Youssef works for Internet Goods

What is Marty Youssef's role at the current company?

Marty Youssef's current role is I build and optimize landing pages and websites for ambitious brands..

What is Marty Youssef's email address?

Marty Youssef's email address is martin.youssef@ey.com

What schools did Marty Youssef attend?

Marty Youssef attended The University Of Sydney Business School, Chartered Accountants Australia And New Zealand, Cranbrook School.

What are some of Marty Youssef's interests?

Marty Youssef has interest in Travel And Basketball, Education, Real Estate.

What skills is Marty Youssef known for?

Marty Youssef has skills like Business Process Improvement, Business Development, Salesforce, Real Estate Valuations, Financial Reporting, Financial Analysis, Html5, Cascading Style Sheets, Javascript, Node.js, Express, Mongodb.

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