As a Segment Marketing Owner, I lead the comprehensive marketing strategy focused on generating sales and aligning efforts with Siigo's corporate objectives. I develop and implement lead generation strategies (MQL and SQL), ensuring growth targets are met efficiently. I work cross-functionally with commercial areas to optimize the attraction of business owners and accountants, creating specific value propositions for these segments. My focus is on effective task prioritization to ensure timely execution of strategies, actively supporting the closing of commercial opportunities and lead conversion

I lead Acrecer, an advertising and digital marketing agency specializing in the automotive and software sectors. In my role, I oversee the planning and execution of tailored strategies that boost brands' commercial performance. We develop marketing plans, brand strategies, and digital positioning while offering services that include content marketing campaigns, performance marketing, and social media management. Additionally, we provide consulting services in identity design, web development, and e-commerce, as well as in-company training, helping our clients stand out in their respective markets.