Maruchi has over 20 years experience helping clients create comprehensive brand extension programs. She is a specialist in Brand DNA- positioning, brand color, voice and look. She believes in empowering the consumer by providing relevant information at all retail touch points.Clients include Walmart, Food Network, American Girl and Sesame Street. For these and other great brands, Maruchi has developed 100+ brand extensions representing multi-billion-dollar rewards. Maruchi's design philosophy center on a useful humanistic message and the emotional impact of color.Passionate about improving the lives of children, women's and families, she works tirelessly with Brownbaggres, a NYC homeless outreach program. Maruchi serves on the Citizen Stamp Advisory Committee of the U.S. Postal Service. She is the recipient of two distinguished alumni awards: from University of Sacred Heart, and from Pratt Institute where she received her Master's in Communication.ABOUT PARHAM SANTANA:Parham Santana is the Brand Extension Agency. We help brands ignite new product categories. Win new retail distribution. Renew presence and performance. To power up the brand in-store, online, across marketing platforms.BRAND EXTENSION FACTS:In 26 years of extending brands, we’ve honed every aspect of successful brand extension. Our comprehensive suite of services unites the key deliverables for successful brand extension. To this work, we bring proprietary Power Tools that blueprint and build the future for established brands. We've guided more than 100 brand extensions. 18 clients are among the top 100 global licensors. The retail value of our brand extension efforts is in the multi-billions of dollars.CLIENTS:Our clients are leading brand owners and retailers in every channel of distribution, including: Food Network, Better Homes and Gardens, American Girl, Walmart, Target and Toys 'R' Us.Specialties: - Total Brand Refresh- Brand Extension- Revitalized Private label- Seasonal Staging- Expanded Brand Footprint