Implemented comprehensive digital marketing strategies with a strong focus on SEO optimization. Conducted SEO audits to assess website performance and identify opportunities for improvement. Managed various online marketing channels, including Google Ads and Facebook Ads, to drive targeted traffic and conversions. Utilized tools such as SEMrush and Google Analytics to conduct in-depth keyword analysis, competitor research, and SEO audits. Developed strategic SEO plans for implementation, including on-page optimization, content strategy, and link building initiatives. Implemented tracking tags seamlessly with Google Tag Manager to monitor website performance and user behavior. Provided detailed reporting and analysis to measure campaign effectiveness and inform strategic decision-making.

• Management of French & Canadian TPE/TPM accounts - Creation of Google Ads & Facebook campaigns - analysis & optimization : Keyword analysis, audience segmentation, A/B testing, reporting• Team management & support : Setting clear team goals, delegating tasks and set deadlines, monitoring team performance and report on metrics, listening to team members’ feedback and resolving any issues or conflicts, encouraging creativity and risk-taking