Murali Arunachalam Email & Phone Number

I led Microsoft’s Marketing Operations and Campaign Management for targeting Microsoft partners (ISVs). Utilized tools such as IRIS, SFMC, ADOBE, ODM, Azure Dev Ops, Workfront, Power BI, COSMOS, etc. to ensure the overall program delivery.key achievements and responsibilities:• Using agile methodology, Managed 2 scrum teams (Technical and Business teams) for overall program delivery.• Liaised with stakeholders to strategize scalable campaign builds and audience segmentation for Microsoft ISV POD (independent software vendor).• Responsible for end-to-end ownership of marketing campaigns, including gathering requirements, preparing data flow diagrams, campaign architecture, segmentation, and campaign build.• Managed work-back schedules within cross-functional teams for data discovery, segmentation, campaign build, and delivery.• Assess, analyze, and recommend data sources from marketing data platforms in Cosmos and data lake• Collaborate with Data Engineers to Assess, analyze, and recommend data sources from marketing data platforms for audience segmentation and Campaign sizing using COSMOS Big data platform

Ashburn, Virginia, Us

Managed the implementation of multiple projects in Data analytics, Infrastructure, cloud migration, and network projects under the technology /cloud acceleration program • Informatica/Cognos Migration: Managed multiple migrations of Informatica/Cognos applications for the Bank's various lines of business• Program management of Oracle migrations from 11G/12C to 19C across 10 Lines of Business within the Bank• Infrastructure projects: Managed Server VM builds on Azure cloud environment• Network project: Managed a Deployment of high-performance devices, highly resilient, software-defined wired and Wi-Fi networks for CIBC Square

Toronto, Ontario, Ca

Managed a DW&BI solution implementation within Toronto Children’s services, which provided actionable insights for Children’s Wait-list, Placement, and Quality Assurance of Childcare centers across Toronto• Stakeholder management: Establish and maintain cross-functional relationships.• Agile Project Management: Managed projects on time and within budget increasing stakeholder value• Data Governance: Implemented a data governance practice at the division level in line with the city-wide goals• Implemented change management processes for rapid implementation of Sprint cycles• Solution architecture: Managed data warehouse technical architectures, ETL / ELT, and reporting frameworks

Toronto, Ontario, Ca

Implemented a robust business intelligence and Analytic solution that helped deliver business insights to executive management through data-driven statistical analysis and visualization for Advertising revenues using Microsoft Business intelligence stack and IBM Cognos technology• Designed and implemented a Data lake to bring in unstructured data from Various digital platforms using Cloudera’s Hadoop distribution• Migrating On-premise Data warehouse to the cloud using MS Azure, ADF, Blob storage, and Azure SQL DW

Toronto, Ontario, Ca

Consulting for a non profit organisation.Architecting Business intelligence applications for Donor analytics, Fundraising analytics and campaign management.Data warehouse solutions for Campaign and donor relationship management .

Toronto, Ontario, Ca

Business intelligence Architect developing corporate performance managment solution in microsoft technologies.Responsible for Data architecture and information delivery.Migrating cognos ,Business objects and other pureplay BI vendor applications to Microsoft BI soluiton.

Trevose, Pa, Us

Implemented robust Data warehousing and business intelligence strategy for field service management reporting and dashboard solution that helped increase service revenues by 30 percent.Responsible for solution architecture, Data integration from ERP systems to data warehouse

Toronto, On, Ca

Data warehousing requirements management, Business intelligence solution architecture, Logical data modeling, and information delivery for BASEL and SOX implementation Managed the Requirements for data warehouse /ETL /reporting solution design for liquidity information system, and corporate reports delivery applications

Senior Software engineer responsible for the management of development, Maintenance, and Support of Mission critical Billing applications for the client -Telecom major British Telecom. Vendor billing applications using Client-server architecture in Oracle. PowerBuilder, Business objects, and Unix

New York, New York, Us

Business intelligence reporting. Reengineering legacy reports, Data warehousing solution for Investment Banking Division

Senior Application programmer/Consultant provided software services to various clients across USA

Msc, Math

Honours Diploma In Information Technology, Honours Diploma In Systems Management

High School

Master Of Science - Ms, Mathematics And Statistics