Marusa Kozan Email & Phone Number

Ljubljana, Si

Aschaffenburg, Germany

- Working with stakeholders and end-users to elicit, capture, analyse, refine, communicate and document their requirements.- Development (business case creation) and deployment of the new methods and processes, as well as innovations and new IT/Marketing solutions in the process development.- Translating of the requirements from different departments for the IT team/developers, so that the concepts and guidelines can be translated into IT solutions.- Ensuring that the product solutions are consistent with the business strategy and that there is a good cooperation among all involved parties.- Testing support and quality control.- Preparing and executing trainings in Business units, as well as preparing the training material.Documenting ‘As Is’ and ‘To Be’ processes and delivering process flows as well as defining and documenting the architecture of all marketing components of digital projects (customer journey, functionalities, front-end interfaces, CMS, marketing automation, etc.) - Managing of digital projects (web, mobile, apps) in closer cooperation with the IT department of DPDgroup.- Planning and monitoring of projects considering deadlines and resources and defining, as well as further developing the necessary methods to improve user experience.- Preparation and maintenance of documentation and status reports. - Collaboration with external suppliers with regards to planning, delivery and approvals.- Providing consultation to all business units of the DPDgroup with regards to the digital projects.- Franchise support and consultancy for the project (website & app).- Working with advertising agencies and BUs to produce marketing material for the latter.- Development of central DPDgroup digital guidelines e.g. Web Guidelines, Web App Guidelines, etc.

London, United Kingdom

Promoted to the position of Senior Account Manager in August 2014. Working across a number of clients, namely Booking.com and Duracell, as well as P&G, Epson and the Kellogg Company. - Working with Booking.com, involving: overseeing all aspects of on boarding and coordinating the end-to-end delivery of several large (mostly digital) campaigns. - Liaising with Account Directors, Media and Brand Specialists, Project Managers, Digital Media Operations Specialists and Senior Brand Communications Manager to facilitate the delivery of campaigns. - Assisting in the delivery of a number of advertising projects (such as dynamic banners for programmatic use and online videos/TV campaigns). - Maintaining a well developed understanding of the clients’ products, brands and markets and ensuring this is effectively executed at all times. - Financial management: overseeing all aspects of forecasting, invoicing, financial reporting and contract negotiations. - Account management: managing all account planning in order to facilitate wider commercial objectives and strategic goals. - Coordinating 2 direct reports, involving: delegating workloads effectively and overseeing all training. - Conducting appraisals with all direct reports, overseeing staff morale and continually promoting professional development through coaching. - Participating in regular meetings with Account and Strategy Directors to discuss business growth opportunities.- Ensuring all stakeholders work to seamlessly exceed client expectations. - Acting in a problem solving capacity and successfully resolving critical issues at an escalated level.- Continually reviewing/suggesting new technologies/ mediums for clients. - Liaising with the digital/TV/creative teams, as well as media agencies to create campaigns in line with strategic goals and deadlines. - Overseeing market research to help inform marketing strategies.

Ba Translation Studies; Distinction, English, German, Slovene

Graduated with distinction Developed sound analytical, research and language skills, as well as the ability to use relevant technology.

Msc, Economics, 1St

Quantitative Research Methods, Advanced Microeconomics, Environmental Sustainability and Economic Policy, Advanced Macroeconomics.

Postgraduate Diploma, Economics, 1St

Mathematics for Economists; Mathematical methods in Economics (application of mathematical methods to economic theory, e.g. Duopoly, Game.

Education record