Maru Oderzhakhivska Email & Phone Number

www.morethanm.com

New York, Ny, Us

Built long-term partnership with many luxury brands.Evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans, and building awareness and positioning for new brand's products.BudgetingClient supportProduct MarketingNew product launchesCreative concepts development and implementation Sponsorship integration Pr SupportEvents Planning and organizationfor: YSL, LANCOME, YVES ROCHER, AUDI, CITROEN, HYUNDAI, FREY WILLE, RENAULT, LEXUS, JO MALONE, ARMANI, KIEHL'S, COSMOPOLITAN, ELLE, HEWLETT PACKARD, KENZO, PHILIP PLEIN, D&G, SUNTECHSOFT, EPAM SYSTEMS Organized fashion shows and developed brand strategies for Ukrainian fashion designers: LITKOVSKAYA, MARIANNA SENCHINA, ELENA BURBA, VARENYKY FASHION, Guzema

Created a unique product, brand and business model which helped more than 75 women to start a new successful career and businesses. 5 starts in GOOGLE. Author of Modern Marketing and Branding course for small business.- Effectively created and implemented Brand Marketing strategy which increased sales and brand exposure which led to generating $100K in 3 months. NPS 91%, CSI 93%, CLI 86%.- With 0 budget my PR strategy increased brand awareness and brought coverage of 5.24 millions readers by highlighting our story on TV: Fox News with Heather Lake, NBC news with Amber Frias and KUSI news with Kacey McKinnon, PulseSD with Cindy Matalucci, CBS news, ABC news and Disrupt magazine. - Created social media strategy and engaging creative content that helped to achieve 1600 followers of specific target audience in Instagram and 2500 subscribers on our website.- Organized a unique online event with 16 influencers- TOP speakers of the industry, with 5 K participants from all over the world.-SEO and GOOGLE ADS strategy made us #1 in Google.

New York, Us

Kyiv, Ua

- Managed marketing processes, such as media and PR, cooperation with influencers, sales and collaboration with sponsors, for the biggest fashion platform in the USA - Art Hearts Fashion. Achieved Increasing of NPS to 81%, CSI to 84%.- Supervised end-to-end organization of Miami Swim Week, New York Fashion Week and Los Angeles Fashion Week events featuring more than 150 designers per year with a total annual audience of 59,000 guests and managed team of 150 volunteers per each organized event. - Provided PR and international media coverage by Elle, Cosmopolitan, Harper’s Bazaar, Maxim, Vogue China, CNN, ABC, FOX, LA Times, NY times- Secured sponsorship, partnership and collaboration with Coca-Cola, Amazon, Style the Runway, Executive Styles, London School of Trends, Cotton's Fashion Delivered, Boy London, Alice and Olivia.

Montevideo, Montevideo, Uy

-Developed and implemented marketing short- and long-term strategy, media strategy and new ideas and campaigns which led to:- Reached 1.1 M targeted audiences during four-months campaign.- Dedicated emails with promo campaign was sent to over 52 723 in three-months period.- Email list grown from 0 to 5020 leads. - Created successful Social media marketing content - followers increased by 30%- Commercial video was created and produced from the script till production.- Photo shooting management- Used Influencer Marketing tool for collaboration with models, designers and celebrities during NYFW, Miami Swim Week and The Golden Soiree events.- Collaborated with design, event, production and media agencies - were published in Modern Luxury Magazine. New branding, design and packaging with 1440 agency.- Team management. - Event management - organized and conducted events in multiple states and cities. California, New York, Kentucky, Florida. -Contribution to challenging projects (lack of requirements, close deadlines and huge pressure), communication with foreign clients.- Budget management. Champion of prices negotiation Event Partnership:Kentucky Derby & Unbridled Gala Charity Event with 0$ participation fee. Contact with 700 VIP guests.New York Fashion Week partnership. Contact with more than 12 000 attendees. The Golden Soiree - Official pre Oscar party. 900 VIP guests LAWedding Expo with promo of new services that I created - caviar party sets, a wedding caviar bar, gifts, customized tins of caviar. 1500 attendees.Miami Swim Week Vip lounge - 15000 attendeesPassport to Luxury San Diego with Modern Luxury magazine 900 attendeesLA to live and Dine with Modern Luxury - 800 attendeesPassport to Luxury ORANGE County- 700 attendeesPR and MediaCreated and managed advertising campaign in Modern Luxury Magazine.Hollywood report post pr - freeGQ Brazil article - free6 billboards with logo on the Time Square for one week - free

Harper's BAZAAR Brand awareness has increased 37%, Sales have increased 20% during my tenure.More than 45 events (all of them covered by sponsors)The Best Events in 2015 (BESTIN.ua and HDFASHION TOP events list)Responsibilities:Development and implementation of short- and long-term marketing Harper's BAZAAR Ukraine plansIncluding all elements of the marketing mix • Development and realization marketing strategies and promotional campaignsPreparation of proposals for sponsorship, co-promo and partnership with advertisers)• PR and post PR reports• Making Cover Analyses• Marketing budget planning, control, reports• Making Circulation reports• Responsible for brand performance and success, the effectiveness of promotional campaigns• Conceptualize strategic initiatives and implement details of a campaign• Execute strategies with cross-functional teams • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies • Supervise brand content • Manage access to brand assets • Develop brand standards and usage guidelines • Assist integration of campaigns with brand consistency • Organizing events, photo shoots and launch parties

Managed corporate marketing and communications functions, product launches, advertising, development and implementation of creative marketing strategy for the key clients: Hewlett Packard and L’OREALOversaw subcontractors and coordinated with other vendors to ensure projects successPlanned and controlled marketing budgetEvents, press conferences, team buildings, BTL, promo campaign organizationPR support

Responsibilities:Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.• Development and implementation of Brand ATL and BTL support, creative• Preparation of presentation materials for the Customer• Marketing budget planning and control• Researches• Work with contractors• Creative department management and controlSelected Accomplishments:Signing a contract for advertising and marketing service for Citroen Ukraine• Grand opening of Official Representation Citroen in Ukraine• New cars Launches• Dealers conference• Digital marketing• Events• Teambuildings• PRCreative marketing concept developing and realization Martell Gastronomic Art Festival for Pernod Ricard Ukraine project.• PR• BTL• Event• Digital marketing• ATLSuccessful and long-term cooperation with such companies:Renault, P&G, Coca-Cola, Citroen, Hyundai, Vipos, Kimberly Clark, MTI etc.

Responsibilities:• Development of creative concept activities• Copywriting• Filling content of the creative concept• Implementation of the project• Work with media• Work with contractors.Successful and long-term cooperation with such companies and brands:Nissan UA, Suzuki, Renault, Gauloises, Citroen, Skoda, Pernod Ricard • new product launches • events• PR• Teambuildings• BTL

Responsibilities:Organization of corporate "Kings City" for TNK BP Commerce• Filling the creative concept of the event• Copywriting• Selection of artists and staff (hostesses, stylists, makeup artists, actors for a quest) Selection of costumes• Organization and control of the process on locationsCommunication with the media

Entrepreneurship/Entrepreneurial Studies

Master'S Degree, Marketing