Maru Oderzhakhivska Email & Phone Number

www.morethanm.com

New York, NY, US

Built long-term partnership with many luxury brands.Evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans, and building awareness and positioning for new brand's products.BudgetingClient supportProduct MarketingNew product launchesCreative concepts development and implementation.

Created a unique product, brand and business model which helped more than 75 women to start a new successful career and businesses. 5 starts in GOOGLE. Author of Modern Marketing and Branding course for small business.- Effectively created and implemented Brand Marketing strategy which increased sales and brand exposure which led to generating $100K in 3.

New York, US

Kyiv, UA

- Managed marketing processes, such as media and PR, cooperation with influencers, sales and collaboration with sponsors, for the biggest fashion platform in the USA - Art Hearts Fashion. Achieved Increasing of NPS to 81%, CSI to 84%.- Supervised end-to-end organization of Miami Swim Week, New York Fashion Week and Los Angeles Fashion Week events featuring.

Montevideo, Montevideo, UY

-Developed and implemented marketing short- and long-term strategy, media strategy and new ideas and campaigns which led to:- Reached 1.1 M targeted audiences during four-months campaign.- Dedicated emails with promo campaign was sent to over 52 723 in three-months period.- Email list grown from 0 to 5020 leads. - Created successful Social media marketing.

• Harper's BAZAAR Brand awareness has increased 37%, Sales have increased 20% during my tenure.More than 45 events (all of them covered by sponsors)The Best Events in 2015 (BESTIN.ua and HDFASHION TOP events.
• Development and realization marketing strategies and promotional campaignsPreparation of proposals for sponsorship, co-promo and partnership with advertisers)
• PR and post PR reports
• Making Cover Analyses
• Marketing budget planning, control, reports
• Making Circulation reports

Managed corporate marketing and communications functions, product launches, advertising, development and implementation of creative marketing strategy for the key clients: Hewlett Packard and L’OREALOversaw subcontractors and coordinated with other vendors to ensure projects successPlanned and controlled marketing budgetEvents, press conferences, team.

• Responsibilities:Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
• Development and implementation of Brand ATL and BTL support, creative
• Preparation of presentation materials for the Customer
• Marketing budget planning and control
• Researches
• Work with contractors

• Responsibilities:
• Development of creative concept activities
• Copywriting
• Filling content of the creative concept
• Implementation of the project
• Work with media

• Responsibilities:Organization of corporate "Kings City" for TNK BP Commerce
• Filling the creative concept of the event
• Copywriting
• Selection of artists and staff (hostesses, stylists, makeup artists, actors for a quest) Selection of costumes
• Organization and control of the process on locationsCommunication with the media

Entrepreneurship/Entrepreneurial Studies

Master'S Degree, Marketing