Social Media Manager / Blogger
Everyday Food I Love
Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
Everyday Food I Love is an MAB (Multi Author Blog), focused on creating writing and sharing content based primarily on Food and HORECA. The advent of web publishing tools in the late 90s drove the creation and publishing of blogs, and today it is widely accepted as the precursor of a social media platform. The activities of a blog varies greatly, and involves accepting invitations by stakeholders to attend food and restaurant reviews, events, product launches and paid vacations. Four key skills required are critical thinking, writing and editing, photography and public relations. An adherence to the Blogger's Code of Conduct helps maintain a reputable social standing.• Develop relationships with key players, suppliers, brands, stakeholders and media partners• Conduct In-situ gathering of media and information• Desk research materials in consultation with stakeholders, media partners and brands• Revise various forms of communication products, including but not limited tocorrespondence and technical documentation such as speeches, factsheets, talking points,opinions, preface, foreword, web-articles and social media texts for fact-finding and information• Develop visual posts accompanied with creative writing, and posting on social media platforms. Ensure all written work is authentic, original and appropriately cited and/or referenced• Edit, proof-read and publish Press Releases prepared by Media Partners and stakeholders on social media• Ideating and implement a social media campaign with media partners and stakeholders• Drive communication and engagement of social media posts to the community and to stakeholders• Analyzing data to draw conclusions about performance• Active social listening and monitoring what social media users are saying about a brand or competitors• Reporting metrics to key stakeholders
