Generated brand awareness across key digital media and a social presence and customer base for content consumption, brand affinity, and purchase. Helped develop and conceptualize a second brand under the Effy umbrella: Promise by Effy, a sophisticated and modern jewelry brand offering diamond luxury goods, covering the fine jewelry and the engagement/bridal jewelry category.Created rich and strongly aspirational-based visual and written content for the brand's website and social media. Managed a team of three content creators.Expanded awareness by growing our social footprint and driving brand preference to Effy and Promise by Effy.

Oversaw the execution of creative projects (campaigns, photoshoots, jewelry production). Creative direction of all photoshoots, staging, and producing all the content for the website and social media.Website content production (copy and visual) and website architecture

Supervised the execution of content communication projects, offering strategic insights. Led a team of three content creators and communication specialists. Enhanced brand visibility through a referral marketing strategy, retargeting ad campaigns, weekly email initiatives, and influencer collaborations. Offered branding expertise in sales communications, media relations, and influencer marketing.

Managed interdisciplinary teams of designers and copywriters that developed numerous client-facing materials and website content, and launched ad campaigns for specialized media.Reinforced the company’s corporate communication strategy and developed and maintained strong media relations. Managed the delivery of a suite of editorial projects (across print and digital). Wrote articles on the specifics of Viastore technology for specialized media.

Led all communications and brand strategies, focusing on branding and developing targeted messages for the Spanish and international markets. Created a long-term strategic marketing framework for the brand, through which sales were increased every year.Led communication development with external and internal creative partners, and agencies. Helped the sales team by creating and tracking timelines via workflow tools to ensure our needs from providers and customers' needs were met and dependencies were established.

Was a Communications Assistant to the Commercial Press Department, in charge of the best-selling labels of Penguin Random House.Wrote briefing pieces for newly released titles for the press.SAP Data Management. Assisted in new releases and launch events. Was the person in contact with the press and influencers.Press clipping.

Wrote fashion pieces and advertorials.Oversaw fashion brand relations.Translated articles from the international edition of the magazine from English to Spanish.

Wrote pieces for the TV show “Para todos La 2”.Interviewed passersby on the streets of Barcelona for the show.Assisted on live broadcastings.